Sasha Goenka

Co-Founder

Mumbai, Maharashtra, India6 yrs 11 mos experience

Key Highlights

  • Founder of a successful hospitality venture.
  • Valedictorian at Le Cordon Bleu Paris.
  • Led impactful marketing campaigns for top brands.
Stackforce AI infers this person is a Hospitality and Marketing professional with expertise in brand management and culinary arts.

Contact

Skills

Other Skills

Wine TastingWine PairingWinemakingMarketingSocial Media MarketingCopywritingCreative DesignSearch Engine Marketing (SEM)BloggingTableauConsumer InsightCreative StrategyContent MarketingInterviewingInternal Communications

Experience

Chuggle by sg

Founder

Aug 2025Present · 8 mos

Chrome asia hospitality

Brand Executive

May 2024Jun 2025 · 1 yr 1 mo · Navi Mumbai, Maharashtra, India

  • Brand and Project Manager overseeing the launch of Late Checkout cocktail bar & restaurant - F&B programming, brand identity, hiring, team training, guest experience
  • Procurement of kitchen and bar equipment, high-quality sourcing and maintenance
  • Business development and client relations for brand events and private parties
  • Spearheaded the 'Beyond The Basics' team upskilling program with hospitality experts

Le cordon bleu paris

Diplôme de Cuisine with Culinary Management

Apr 2023Apr 2024 · 1 yr

  • Valedictorian and Distinction Mark in Culinary Management Diploma
  • Basic, Intermediate, Superior Cuisine Diploma with training in traditional French Cuisine and culinary techniques

L'oréal

2 roles

Assistant Manager - Corporate Communications

Feb 2022Feb 2023 · 1 yr

  • Internal Communications, Employee Engagement, and Social Media management for L'Oréal Groupe in India

Senior Executive Corporate Communications

Jun 2021Feb 2022 · 8 mos

The chocolate spoon company private limited

Marketing & Strategy Executive

Jan 2021Jun 2021 · 5 mos · Mumbai, Maharashtra, India

  • Developed data-driven digital and non-traditional marketing campaign strategies
  • Conceptualized and published social media content for brands including The Sassy Spoon restaurants
  • Coordinated campaign execution with external agencies for PR, digital marketing, and advertising
  • Engineered and managed external brand associations for Sassy Teaspoon patisserie

Ey

Consulting Intern

Sep 2020Jan 2021 · 4 mos · Mumbai, Maharashtra, India

  • Consolidated client information and external research to produce URSs and improve functionality for a Project Management Tool
  • Designed over 35 dashboards and reports using Powerpoint, Excel, and Tableau to improve user interfaces for large Pharma clients
  • Engaged in inductions on the use of ERP tools to produce customizable system URSs for Demand, Supply, and Distribution Planning

L'oréal

Digital Marketing Intern

Jul 2019Aug 2019 · 1 mo · Mumbai, Maharashtra, India

  • Streamlined a process to produce consumer intent-led keywords based on e-commerce reviews and social media chatter
  • Worked closely with tools including Google AdWords, Shopalyst, and Talkwalker
  • Attended Google AdWords inductions and trialled project at Wavemaker
  • Also attended induction sessions for Amazon Retail Analytics and Google Search Console

University of warwick - warwick business school

Marketing Insight Series Ambassador

Oct 2018Jul 2020 · 1 yr 9 mos

  • Corporate Liaison and Interviewer (2019-20)
  • Coordinated with blogging, content creation, and digital teams to produce questions for video interviews
  • Interviewed experts from companies including Johnson&Johnson, Google, Lloyds Bank
  • Produced interview protocol and conduct quick and efficient interviews with external speakers
  • Designed and curated content for ‘Marketing and Technology’ eBook alongside the WBS Marketing Team
  • Blogger in Residence (2018-19)
  • Produced blog content from details recorded at speaker events and further research on campaigns and consumer trends
  • Liaised with content creators, interviewers, digital, and social media teams to produce and distribute blog content
  • Engaged with marketing experts from companies including P&G, JLR, Hyve, L’Oréal, Müller, and Unilever
  • Posts include “Birdseye - Becoming a Small Fish in a Big Pond” and “Virgin Holidays and the Art of Storytelling”
  • Supported the recruitment process and shortlisting of new MiS ambassadors for 2019-2020

Mccann

Copywriting Intern

Aug 2017Aug 2017 · 0 mo · Mumbai Area, India

  • Generated ideas for digital and print ads, TVCs, and campaigns for brands including Parachute Advanced, iPill, and Ambuja Cement
  • Generated taglines for Siemens Kitchenware and worked with copyrighting & design teams to produce the product catalogue
  • Worked with creative department on TV commercials for large campaigns including 'I'm Ready' for American Tourister

Education

Cornell University

Certificate Program — Food and Beverage Management

Jun 2023Sep 2023

University of Warwick - Warwick Business School

BSc — Management with Marketing

Jan 2017Jan 2020

University of Warwick

Bachelor of Arts — Liberal Arts

Jan 2016Jan 2017

American School of Bombay

IB Diploma

Jan 2010Jan 2016

Ecole Mondiale World School

Jan 2009Jan 2010

Emirates International School

Jan 2004Jan 2009

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