Sep 2022 – Present · 3 yrs 8 mos · Stockholm · Hybrid

• Star Stable Online is a cross-platform, online multiplayer horse & adventure game with weekly content updates and a dedicated global player base.
• Key Responsibilities:
• Lead cross-disciplinary teams developing a new game area, defining project vision and overseeing pipelines, using data for decision-making to deliver player value. 30+ core team, 50+ studio-wide.
• Create production roadmaps and milestone plans, coordinating delivery across teams and aligning releases with business priorities and live ops schedules.
• Build adaptive frameworks and optimize agile workflows (Kanban, Scrum-like) enhancing flexibility, iteration speed, predictability, and backlog management in rapid release cadences.
• Redesign Feature Team structure ensuring teams operate as self-sufficient units with clear mandates, ownership, and quality standards for end-to-end delivery.
• Establish cross-functional policies for task breakdowns, dependency mapping, and feedback loops improving accountability and communication.
• Build strategic partnerships with directors and sponsors to unblock critical paths and align production with business objectives.
• Make decisive scope decisions with leads and stakeholders, balancing quality with team capacity for sustainable development.
• Champion risk mitigation through early prototyping to validate concepts and reduce downstream rework.
• Develop and enforce pre/post-release protocols mitigating risks in complex live operations and rapid releases.
• Manage resource allocation across shared talent pools, optimizing utilization across concurrent development streams.
• Coach producers and leads on production practices and career development.
• Key Achievements:
• Launched the game's first Season Pass, boosting Weekly Active Users by 5.37% over baseline with 52-79% returning players.
• Led launch of new multiplatform FTUE, improving session duration and player advancement.
• Rescued and delivered a critical content project with adaptive processes that elevated quality.

Apr 2020 – Sep 2022 · 2 yrs 5 mos · Stockholm · Hybrid

• Led the revival of Star Stable's mobile products (Star Stable Horses and Star Stable Friends), establishing streamlined processes for continuous content updates and diversifying monetization strategies.
• Key Responsibilities:
• Drove product vision for Star Stable Horses, identifying the opportunity to transform it from a gamified acquisition tool into a standalone free-to-play game with ads-driven revenue—the company's first product to use advertising as a monetization model.
• Advocated for and successfully changed company policy against ads by building a compelling case with the team for rewarded video ads as an alternative revenue stream, integrating them as a core design element while maintaining respect for player experience, especially for minors.
• Managed remote development teams during COVID-19, starting with 6 developers in Stockholm and scaling to 20+ developers in Austria as the products gained traction, operating as Product Owner while external teams handled production execution.
• Established consistent release cadence prioritizing stability: 2-week cycles for minor changes and bug fixes, 4-week cycles for major content updates.
• Used Unity Analytics to track player behavior, engagement metrics, and monetization performance in these Unity-based mobile games, preparing regular performance reports for the Publishing Director and CEO.
• Prioritized feature roadmap and content updates based on audience feedback, market analysis, and performance data, adapting strategies when results didn't meet expectations including scaling down collaborations.
• Ensured compliance with COPPA regulations during monetization strategy development and implementation, maintaining ethical player treatment standards.
• Key Achievements:
• Achieved 200% increase in Monthly Active Users (MAU) for Star Stable Horses within 12 months.
• Increased Average Revenue Per Paying User (ARPPU) by 60%.
• Contributed to products achieving over 10 million lifetime downloads.

Apr 2019 – Mar 2020 · 11 mos · United States · Remote

• In this role, I provided production and product management support for a successful competitive multiplayer shooter game on the Roblox platform, ranked as a Top 5 title.
• Key Responsibilities:
• Provided strategic production and product management support for a top-tier competitive multiplayer game on the Roblox platform.
• Established production-related ways of working and formalized standard operating procedures for a mixed team structure, including both internal staff and an external development studio.
• Managed critical relationships between the publishing entity and an external development team, navigating strategic disagreements on feature prioritization (e.g., publisher's core expertise vs. platform-specific needs).
• Acted as Product Vision holder, ensuring alignment and strategic direction.
• Served as a team leader and mentor, fostering team health and functionality.
• Offered decisive input on responsibilities, ownership, decision-making, and advertising budget spending to resolve power struggles and ensure project progress.
• Conducted risk management within the tech teams to safeguard project stability.
• Key Achievements:
• Contributed to the project's success in achieving a Top 5 ranking as a competitive multiplayer shooter game on Roblox.

Dec 2018 – Mar 2020 · 1 yr 3 mos · Los Angeles Metropolitan Area

• In this comprehensive role, I managed both product production and developer relations for projects on the Roblox platform, navigating unique challenges within this dynamic ecosystem.
• Key Responsibilities:
• Oversaw end-to-end product production and delivery, managing project plans, scope, resources, schedules, and budgets to achieve set goals.
• Recruited and onboarded external talents, building and maintaining healthy relationships with development teams.
• Conducted milestone reviews and evaluated game design, guiding development teams through the production process.
• Solved complex problems and managed project risks, ensuring smooth operations in a fast-paced environment.
• Managed and prioritized production budgets, optimizing resource allocation for project success.
• Developed and fostered joint ventures with games that demonstrated strong performance indicators for conversion and revenue.
• Navigated the unique complexities of working with a young developer community, adapting engagement and management strategies to overcome challenges.
• Performed diverse responsibilities ("wearing all hats") to ensure project momentum and success in a highly dynamic environment.
• Key Achievements:
• Achieved significant player engagement with "Dinosaur Zoo," reaching over 1.5 Million visits (organic, no ads) within 6 months from release.
• Developed a Joint Venture (JV) with a game that achieved Top 10% for conversion and Average Revenue Per User (ARPU).

Nov 2017 – Dec 2018 · 1 yr 1 mo · Greater Melbourne Area

• In this role, I led the production of a Roblox-funded project with a development team based in Australia, managing its lifecycle from concept pitch through early development.
• Key Responsibilities:
• Led the creation of game design and definition by developing concept design documents and specifications in collaboration with stakeholders.
• Managed a remote team of 5+ developers based in Australia, guiding the development process.
• Created and managed comprehensive production plans, ensuring implementation of planning and follow-up tools.
• Proactively assessed and mitigated project risks, including resource constraints and funding limitations.
• Communicated project status to cross-functional team members and management.
• Established and maintained a positive, productive, and communicative work environment.
• Conducted milestone reviews and evaluated game design throughout early development.
• Key Achievements:
• Successfully secured funding from Roblox by pitching an innovative project idea.
• Managed the initial development phase of a Roblox-funded project, overseeing team and production despite ultimately running out of funds before release.

Sep 2016 – Sep 2017 · 1 yr · Los Angeles Metropolitan Area

• In this dual role, I managed mobile game design and production for external clients, overseeing projects from concept through release.
• Key Responsibilities:
• Designed mobile games in accordance with client needs and specifications.
• Recruited and managed a team of 2+ talents for game development.
• Managed game development adhering strictly to client budget and timeframe.
• Allocated project resources strategically based on qualifications and project requirements.
• Set clear expectations internally and with external development partners through comprehensive documentation and communication.
• Key Achievements:
• Successfully developed and released a client-commissioned mobile game, achieving higher-than-expected downloads within its target audience.
• Demonstrated strong client satisfaction through project completion, despite the game not achieving financial success.

Aug 2016 – Sep 2016 · 1 mo · Los Angeles, California

• In this role, I managed the operational and logistical aspects of VR production workshops.
• Key Responsibilities:
• Handled all operational and logistical aspects for themed workshops focusing on VR production, tools, software, and best practices.
• Key Achievements:
• Achieved certification in VR production.
• Facilitated workshops for approximately 10-20 participants.

Jul 2016 – Sep 2017 · 1 yr 2 mos · Los Angeles Metropolitan Area

• In this role, I ensured the efficient execution of the "Tumba Burros" game show through comprehensive logistical and on-set management.
• Key Responsibilities:
• Managed and followed up on project schedules to achieve planned milestones.
• Organized and executed complex logistical setups for productions.
• Secured production success by assessing and managing resources and availability.
• Ensured adherence to Health and Safety protocols on set.
• Facilitated the smooth delivery of shoots to Post Production.
• Key Achievements:
• Successfully contributed to the on-time and efficient delivery of television shoots and productions within defined parameters, including the project "Tumba Burros."

Jan 2016 – Feb 2017 · 1 yr 1 mo · Los Angeles, California

• In this hands-on role, I produced the "#threesacrowd" TV pilot, overseeing its production from logistical setup through pitch.
• Key Responsibilities:
• Oversaw comprehensive production logistics, including scheduling, personnel coordination, and spatial setup for various teams (e.g., makeup, catering).
• Performed diverse production tasks, including hands-on support like setting up lighting and moving equipment.
• Acted as Assistant Director (AD) on set, ensuring efficient execution of shooting schedules.
• Managed overall project delivery for the pilot.
• Key Achievements:
• Successfully produced and delivered the "#threesacrowd" pilot.
• Pitched the completed pilot to major studios in Los Angeles, securing significant industry exposure for the project.
• Credits: http://www.imdb.com/title/tt5496672/?ref_=ttfc_fc_tt

Mar 2014 – Feb 2018 · 3 yrs 11 mos · Bucharest, Romania

• In this entrepreneurial role, I co-founded and led a cooperative mobile game studio, driving product development and fostering talent in the nascent mobile gaming market.
• Key Responsibilities:
• Co-founded and managed a cooperative mobile game studio, overseeing all operational aspects from securing facilities to talent acquisition and profit-sharing models.
• Recruited and onboarded diverse talents, from inexperienced individuals to seasoned professionals, fostering a collaborative learning environment.
• Managed the end-to-end production of mobile games across multiple platforms simultaneously, ensuring on-time and on-budget delivery.
• Defined game types and themes, leveraging audience insights to guide product strategy and design.
• Implemented and optimized Search Engine Optimization (SEO) strategies for mobile stores, driving organic user acquisition in the early mobile market.
• Recommended and implemented new processes to enhance quality, on-time delivery, and cost efficiency.
• Enhanced Quality Assurance and testing protocols for numerous titles.
• Planned and organized team goals by assigning and managing tasks, fostering team cohesion and growth.
• Key Achievements:
• Launched a high volume of free-to-play mobile games, exceeding 20 titles within a 24-month period.
• Consistently delivered new game iterations (approximately one per month), simultaneously updating existing titles and releasing new games that built upon previous mechanics with increased complexity and experimentation.
• Achieved significant organic downloads across multiple titles, with several exceeding a strong threshold (e.g., 50k+ downloads) due to effective SEO.
• Successfully leveraged prior TV production experience to source talent, define audience strategy, and execute mobile game development.

Mar 2014 – Jan 2016 · 1 yr 10 mos · Bucharest

• In this role, I drove organic user acquisition and visibility for mobile games through comprehensive SEO and App Store Optimization (ASO) strategies.
• Key Responsibilities:
• Developed and implemented SEO strategies, including keyword identification and thematic alignment for optimal organic reach.
• Led App Store Optimization (ASO) efforts, including crafting compelling game titles and descriptions aligned with store best practices.
• Key Achievements:
• https://goo.gl/miYOE8

Oct 2013 – Jan 2014 · 3 mos · Bucharest Metropolitan Area · On-site

• In this role for "LA MARUTA," a top 3 daytime talk show in Romania, I produced diverse segments including live transmissions, TV skits, and pranks.
• Key Responsibilities:
• Produced various segments, including live transmissions, TV skits, and pranks, featuring celebrity talent.
• Managed production aspects to ensure successful segment delivery for a major national entertainment program.
• Key Achievements:
• Contributed to a consistently top-ranking show, positioned among the top 3 daytime programs in Romania by audience across major demographics (males and females 18+).

May 2010 – Sep 2011 · 1 yr 4 mos · Bucharest, Romania

• In this role, I produced segments for daily, late-night, and weekend talk shows, overseeing content creation from recording through post-production.
• Key Responsibilities:
• Created scenarios for various segments, including those featuring celebrity or public figure talent.
• Managed on-set production, directing camera feeds from the control room console.
• Supervised post-production processes for created segments.
• Produced content for multiple talk shows, including "POVESTIRI ADEVARATE" (Daily), "POVESTIRI DE NOAPTE" (Late Night), and "POVESTIRI DE WEEKEND" (Weekend).

Sep 2011 – Oct 2013 · 2 yrs 1 mo · Bucharest, Romania · On-site

• I produced short-form content and episodic segments for "ACCES DIRECT" (the nation's most viewed talk show) and "UN SHOW PACATOS" (a late-night talk show).
• Key Responsibilities:
• Produced and directed diverse segments, including comedy skits, pranks, live moments, and reality show episodes (20-30 minutes, airing daily).
• Created scenarios for these segments.
• Secured budget and timeframe allocated for projects.
• Served as Assistant Director (AD) or Director on set as needed.
• Supervised post-production for created segments.
• Key Achievements:
• Successfully produced and directed segments that were broadcast on two of Romania's major national talk shows: "ACCES DIRECT" and "UN SHOW PACATOS".
• Contributed to "ACCES DIRECT", the nation's most viewed talk show, by audience numbers.

Jan 2008 – Jan 2017 · 9 yrs · Audio - Video Production Company

• In this role, I produced and edited audio-visual content for a well-known hip-hop and music production studio (Chillbrothers) in Romania.
• Key Responsibilities:
• Produced and pre-edited a variety of music videos and YouTube comedy skits.
• Managed audio-visual production workflows for diverse creative projects.
• Key Achievements:
• Produced content that achieved significant audience reach, including " raku, ALAN & KEPA - #uragan " video that garnered 5.4 Million views.

Dec 2007 – May 2010 · 2 yrs 5 mos · Bucharest

• In this role, I oversaw the production of diverse television content, including reality shows, live events, and music charts, for MTV Romania.
• Key Responsibilities:
• Created and produced scenarios for TV shows and skits.
• Secured budget and timeframe allocated for projects.
• Supervised post-production for various programs.
• Managed the production of diverse formats, including reality shows, live TV events (e.g., Miss Teenager Romania, MTV Days, MTV World Cup TV), and music charts (e.g., European Top 20, Dance Floor Chart).
• Served as a Writer/News Editor for MTV News and as a Producer & Host for "MTV LOL STORY."
• Key Achievements:
• Produced "Fete suspecte," which achieved the highest audience for any Romania-produced reality show on MTV.
• Successfully managed production and delivery across a wide range of television content formats, including multiple reality shows and major live events.
• Reel: https://goo.gl/eMvqeq