Mar 2016 – Mar 2019 · 3 yrs · Mumbai Area, India

• New Business Development, Channel Management... Project Implementation

Mar 2011 – Apr 2015 · 4 yrs 1 mo · Gurgaon, India

• Marketing Activity plan and execution
• Digital Marketing
• Product portfolio management (Range, Launch Plans, phase-in, phase-out management)
• Annual Planning process & preparation
• Category Management (Sales, Marketing Strategy and Channel Plan)
• Training program for sales, channel and customers
• Strategy formulation and managing product portfolio
• Country Pricing Management (update, execute and roll out)
• Creating marketing pull for upgrades and lifestyle products through ATL (Print, Outdoor), BTL (Retail Activation, Roadshow)
• Market Intelligence and competition activity
• Long term strategic planning
• New product ideation and business case for new product
• Distribution revamp and channel development strategy (Different channel different product portfolio)

May 2010 – Oct 2010 · 5 mos

• The International Employee Development Program (IEDP) aims to transfer knowledge concerning the following main topics:
• Cultural Diversity
• Networking
• Teambuilding
• Knowledge Management
• Project Management
• Process Management
• Throughout the whole program there will be a focus on intercultural issues and on diversity which will prepare us for working and communicating successfully on a global level.

Mar 2007 – Mar 2011 · 4 yrs

• Handling product portfolio of Consumer Lighting
• Responsible for overall business of category including volume, value, margin and profitability
• Forecast and rolling forecast (monthly, quarterly yearly and for next five years for the category)
• Inventory management to insure product availability at the right place and right time
• Business planning including production forecast, line extension and new product launch.
• Negotiations within the company to get the best transfer price for imported products
• Phase-in phase out management
• Deciding Product packaging
• Scheme design, implementation and controlling of outflow of money of product category
• Handled organized retail in all India including Reliance Retail, Home Town; Planning and executing Primary and Secondary Sales objectives in terms of Volume and Value in Modern Retail.
• Utilizing maximum shelf space to ensure visibility of Osram Products and Ensure and maintaining maximum counter shares in the Modern Retail by managing the trade effectively by designing and implementing innovative sales schemes.
• Identify key and prospective clients, exploring new markets & tapping profitable business opportunities.
• Achievements:
• Selected for International Employee Development Program 2010 (Berlin/ Munich)
• Successfully started Modern Retail as an alternative Business Model.
• Successfully setup the infrastructure for Modern Retail operations.

Nov 2004 – Feb 2007 · 2 yrs 3 mos · Delhi and Haryana

• Setting up start-up company in Delhi and Haryana
• Creating distribution network for OTC product category
• Responsible for primary and secondary sales
• New product launch as per plan
• Managing and maximizing shelf space in retail counter
• Enhance distribution to maximum counter

Nov 2002 – Oct 2004 · 1 yr 11 mos

• Managing an infrastructure of 6 direct distributors and 10 DSR's
• Conduct market mapping, controlling and analysis to keep the marketing team informed about market trends and competitors moves to maintain the position of market leader.
• Change management - Implementing MIDAS (distributor software) and Mi-net (online web site) which form the backbone of the Marico Sales processes and successfully using the same for business benefits
• Driving Productivity matrix used by Marico to focus on various productivity parameters in sales for business gains.
• Implementing VMI (Vendor managed inventory) in Marico at various distributor points for supply chain efficiencies at a Depot - Distributor level. The same was aimed at reducing maldistribution and managing distributor stock levels
• Successfully Prototyping various sales experiments in the Territory as a part of the Marico process of experimentation and identifying scalable models in the sales team

Aug 1999 – Oct 2002 · 3 yrs 2 mos

• Worked as Territory Sales In charge in (Personal Grooming Div.) in Eastern UP
• Responsibility: -
• Handled various Distributors across towns in both Territories.
• Responsible for Achieving Primary and Secondary Objectives in terms of Sales, Display and Distribution.
• Prime focus on Key Products and Brands for Distribution and Display.
• Achievements: -
• Hall of Fame (A Multidimensional task of achieving
• Volume targets, distribution and display of key brands.

Apr 1999 – Jun 1999 · 2 mos · Delhi, India

• F.P.D) in Delhi. Training includes
• Planning and executing various trade and consumer promotions locally to promote sales and ensure strong presence in key institution by enhancing distribution.