Oct 2021 – Apr 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India

• Conducted in-depth interviews with 50+ customers, resulting in a clear understanding of customer needs and preferences, which informed the development and launch of a successful online organic cotton T-shirt store.
• Raised an investment of 10L by preparing and presenting a detailed business plan to potential investors.
• Implemented data-driven marketing strategies and executed social media ad campaigns targeting niche customer segments that increased website traffic by 40%, resulting in a significant boost in the sales revenue of the store.
• Sourced and negotiated contracts with certified organic cotton manufacturers, resulting in a 30% reduction in material costs for the streetwear T-shirt line.
• Collaborated with the design team to develop sustainable packaging options developing 100% eco-friendly solutions.
• Implemented a comprehensive keyword research strategy to optimize product titles, descriptions, and metadata resulting in a 30% increase in organic search traffic within the first quarter.
• Adapted research-driven user experience e-store design that helped to reduce bounce rate and cart abandonment.

Feb 2020 – Jun 2020 · 4 mos · Bengaluru, Karnataka

Feb 2019 – May 2024 · 5 yrs 3 mos · Bengaluru Area, India

• Developed and launched more than 30 optimized WordPress sites for clients globally, designing wireframes focusing on lead generation and online enquires.
• Successfully launched print ad marketing campaigns for real estate agencies and educational institutions which boosted sales by 5x.
• Created an end-to-end digital presence for a 200-crore real estate township and collaborated with the sales and marketing team to design effective lead generation funnels and launch print ad campaigns that led to closing on average 20 deals per month, which brought in revenue of over 50 Crore INR within the first year.
• Developed custom WordPress child themes and optimized plugins to decrease website page load speed to 3 seconds, resulting in a 25% decrease in bounce rate for multiple clients.
• Implemented Google Analytics to track website traffic and develop customized reports to identify key metrics such as top-performing pages and visitor demographics, leading to a 3X improvement in targeted marketing efforts.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Bengaluru Area, India

• WordPress Development:
• Collaborated with the development team to design and develop visually stunning and user-friendly websites using WordPress
• Customized themes and plugins to meet client requirements
• Assisted in the maintenance and troubleshooting of websites
• Contributed to the development of new features and functionalities to improve the user experience
• Digital Marketing:
• Worked with the marketing team to plan and execute digital marketing campaigns
• Assisted in the creation of web and ad copies that effectively communicated the brand's message and value proposition
• Helped to analyze data and use insights to optimize marketing strategies and increase ROI
• Assisted in the management of social media and email marketing campaigns
• Supported the SEO effort by researching keywords, creating meta tags, and optimizing on-page elements
• General Responsibilities:
• Participated in client meetings to understand their needs and preferences
• Communicated effectively with clients and team members throughout the project lifecycle
• Stayed up-to-date with the latest industry trends and technologies
• Continuously worked on improving the website development and digital marketing process
• Worked under the supervision of a senior developer or marketing professional

Aug 2017 – Jan 2018 · 5 mos

• Market Research:
• Conducted market research to identify new business opportunities and target audiences
• Researched and analyzed industry trends, competitors, and customer needs
• Developed and maintained a database of potential clients and partners
• Sales and Lead Generation:
• Assisted in the development of sales strategies and tactics
• Contributed to the creation of sales materials such as presentations and proposals
• Reached out to potential clients and partners through various communication channels (e.g. phone, email, social media)
• Qualified leads and scheduled meetings for the sales team
• Business Development:
• Collaborated with the business development team to identify and pursue new business opportunities
• Participated in client meetings and presentations to understand their needs and preferences
• Developed and maintained relationships with clients and partners
• Marketing:
• Assisted in the creation of marketing materials such as brochures, flyers, and social media content
• Supported the execution of marketing campaigns
• Helped in measuring and analyzing the effectiveness of marketing efforts
• General Responsibilities:
• Communicated effectively with clients, partners, and team members
• Stayed up-to-date with the latest industry trends and technologies
• Continuously work on improving the business development process
• Worked under the supervision of a senior business development or marketing professional