Sep 2024 – Present · 1 yr 8 mos

Sep 2024 – Present · 1 yr 8 mos

• Supporting the Femtech France team - Femtech funding ecosystem, events and marketing.

Oct 2022 – Sep 2024 · 1 yr 11 mos · United Kingdom · Remote

• Funding, product launches and an exit.

Jan 2022 – Dec 2022 · 11 mos · Remote

Jun 2020 – Sep 2021 · 1 yr 3 mos · Remote

• Transformed the digital, patient engagement and analytics offering at CHX.
• Built a team of hybrid strategists with a customer first approach to healthcare marketing.
• Digital patient experience (human and animal) development.
• Identified revenue growth opportunities with analytics.
• Clients: Novo Nordisk (Wegovy), Merck Animal Health (Cats), Oncuity CBD

May 2019 – Dec 2019 · 7 mos · New York, United States · On-site

• Digital transformation of M.A.C Cosmetics retail presence with the first M.A.C Innovation Lab. Leveraging design thinking to create the store of the future. Defining the User experience for technology, connectivity and building CRM architecture to drive sales, community and connection with artists. First concept store launched 2020.

Oct 2018 – Dec 2020 · 2 yrs 2 mos · New York, United States · Remote

• Fundraising, partner development and lead generation across all communication channels.
• ICP insights and product roadmap development. CES Digital Health Board member. Presented at IoT Panel CES 2019

Feb 2018 – Present · 8 yrs 3 mos

Sep 2015 – Aug 2018 · 2 yrs 11 mos · New York, USA; Geneva, Switzerland. · On-site

• Product Innovation strategist redefining the Oral-B electronic toothbrush connected health vision. Representing the consumer and defining their needs, combined with future consumer technologies and marketplace trends to create a cohesive future vision for digital first oral care. From Hackathons, POC, companion apps, unboxing, onboarding, long term use and launch marketing for oral care products and services.Developed the first IoT portfolio products launched at CES 2020, Winning multiple awards.

Jan 2014 – Jan 2015 · 1 yr · New York City Metropolitan Area

• Big Fuel social media - Head of Department. Grew team from 5-9 employees. Partnered with technology vendors, media companies, content management tech to develop measurement platform and tools to deliver efficient, effective, targeted and relevant engagement for brands via social channels.
• Clients: T-Mobile, Aflac, Sally Hansen, Carnival Cruise Lines, Bridgestone Tires, Ally Bank.

Jan 2013 – Jan 2014 · 1 yr · New York, NY. San Francisco, CA. London, UK. · On-site

• Sales and Marketing Strategy: Talkwalker New York. Working with the founder to identify agencies who were focusing on social listening for their clients and integrating the data into creative story telling and briefs.
• Digital Communications Strategy: Honda UK London. B2C cars and bikes - Developed UK digital brand marketing strategy and content plan for 2014.
• Startup CRM, Ecommerce and UX Strategy: Gourmande Normande, Saint-Lo, France. Launch marketing plan definition. Social media presence and content plan. UX definition for website.

Jan 2011 – Nov 2012 · 1 yr 10 mos · San Francisco, CA · On-site

• Product and Innovation Marketing Strategy Lead for Aetna's first Caregiving Application.
• Global Brand and Digital Marketing strategy lead for Juniper Networks. .
• Clients: Juniper Networks, Aetna, Nokia.

May 2009 – Jan 2011 · 1 yr 8 mos · New York, NY. San Francisco, CA. · On-site

• Product marketing and communications projects with agencies and direct clients.
• Exelon Patch product loyalty - Deutsch, New York, NY.
• Juniper Networks customer research and personas - JMS, Berkeley, CA.
• Digital agency definition of new business process - Adrenalina Agency, New York, NY.
• Productization of digital case studies - NBC Universal Interactive Group, New York, NY.

Dec 2006 – May 2009 · 2 yrs 5 mos · New York, NY

• Lead engagement strategist for BMW. Launches and one off campaigns. CRM Strategist for Dell. 90-day CRM program for Dell laptop and desktop consumer products. Brand communication steward across social, digital and traditional channels for NetJets, Mohegan Sun and Panasonic.

Jul 2004 – Nov 2006 · 2 yrs 4 mos · San Francisco, CA. New York, NY.

• Defining omni-channel CRM brand engagement strategy for Tumi, Bermuda Tourism, Sprint B2B, General Mills and HP B2B. Digital first and customer first approach.

Aug 1999 – Jun 2004 · 4 yrs 10 mos · New York, NY.

• CRM, product strategy and account management.
• Managed the design and implementation of Fulcrum's CRM Platform for multiple clients. Collaborated with developers and DBA's to define requirements for relational data models to deliver actionable intelligence to marketing teams. Email campaign management leveraging customer segmentation and profiling for targeting.

Dec 1996 – Aug 1999 · 2 yrs 8 mos · Greater London, England, United Kingdom · On-site

• Responsible for the location of new Supermarkets in the UK and Ireland levering GIS technology and shopper loyalty card data. New store approved and opened Tooting Bec, London. Store extension approved and opened Balham, London.
• Underperforming store redesign project and re-marketing. Responsible for 18 out of 25 bottom performers of the portfolio returned to profitability.

Oct 1995 – Dec 1996 · 1 yr 2 mos · Nottingham, England, United Kingdom · On-site

• Responsible for customer target marketing analysis leveraging MOSAIC classification system. Profiled customer databases to clearly define current customer segments to find lookalike audiences and define go to market approach based on customer insights. Recommended product targeting strategies for clients in retail, automotive, leisure and fmcg industries.