Aug 2022 – May 2025 · 2 yrs 9 mos · Düsseldorf, North Rhine-Westphalia, Germany

• Leading the ecommerce and marketing transformation for ShopLC (Germany), to €12M+ revenue with focus on scaling D2C operations.
• Spearheaded full-funnel marketing strategy driving an 8x ROAS, optimizing paid acquisition, retention, and website conversions.
• Built a robust performance marketing engine that contributed to 30% revenue growth YoY in ecommerce.
• Led the overhaul of the website UX & funnel optimization, increasing average order value (AOV) and reducing cart abandonment by 18%.
• Managed high-stake marketing budgets across Meta, Google, Bing, and Affiliate channels while maintaining positive CAC:LTV ratio.
• Architected campaigns in EU markets for brand penetration, driving brand lift and new customer acquisition.

Jun 2020 – Jun 2022 · 2 yrs

• Led end-to-end growth marketing for Sid’s Farm, one of South India’s fastest-growing dairy brands.
• Scaled D2C revenue by 4X in 18 months, transforming customer acquisition through hyperlocal marketing and performance-led growth.
• Designed high-converting landing pages and subscription funnels resulting in 30%+ repeat purchase rate.
• Launched retention-focused CRM automations, reducing churn by 22%.
• Developed influencer and community-led marketing, bringing 1M+ monthly impressions organically.
• Built scalable paid media strategies targeting Facebook, Google, and YouTube with 5-6X ROAS benchmarks.

Aug 2016 – Apr 2020 · 3 yrs 8 mos

• Spearheaded strategic omnichannel ecommerce initiatives at Pure Encapsulations, enhancing customer engagement and retention.
• Utilized data-driven marketing strategies to optimize performance, resulting in a significant revenue increase.
• Established key partnerships that expanded market reach and strengthened brand presence.

Apr 2012 – Present · 14 yrs · Hyderabad, Telangana, India

• Co-built GrowKode into a leading growth consultancy helping D2C brands scale profitably.
• Consulted 50+ startups and brands including FMCG, Jewellery, Fashion, and SaaS to unlock digital growth.
• Engineered multiple 7-figure growth stories, including brands scaling from ₹5 Cr to ₹100 Cr+ using funnel science, growth marketing, and brand storytelling in India, US, UK and Australia markets.
• Specialized in conversion rate optimization (CRO), retention frameworks, and ad-copywriting for performance campaigns.
• Helped brands achieve 5x to 9x ROAS consistently while scaling across Facebook, Google, and Native Ads.
• Led go-to-market (GTM) strategies, website launch plans, and high-converting product launches for multiple D2C brands.

Jan 2010 – Jan 2012 · 2 yrs

Jan 2008 – Jan 2010 · 2 yrs · Hyderabad, Telangana, India

Jan 2007 – Nov 2009 · 2 yrs 10 mos · Hyderabad, Telangana, India