Arun Ulag

CEO

Seattle, Washington, United States29 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led all data technologies for Microsoft Azure.
Built and managed a successful software company.
Drove significant revenue growth for SQL Server.

Stackforce AI infers this person is a SaaS and Cloud Computing expert with extensive experience in data technologies.

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Skills

Core Skills

Data PlatformCloud OperationsAnalytics ServicesBusiness IntelligenceProduct ManagementEcosystem DevelopmentBusiness ApplicationsSales ManagementMarket StrategySales StrategyMarketing StrategyEntrepreneurshipSoftware Development

Other Skills

databasesdata integrationmessagingbig data analyticsEngineeringBusiness Intelligence Productsecosystem buildingBusiness Application portfolioSAAS business app marketplacerevenue growthmarket shareserver productsSQL Serversales readinesssales campaigns

About

As the President of Azure Data, Arun leads all data technologies for Microsoft: databases, analytics, data integration, messaging, observability, and business intelligence.

Experience

29 yrs 6 mos

Total Experience

9 yrs 10 mos

Average Tenure

22 yrs 1 mo

Current Experience

Microsoft

10 roles

President, Azure Data

Promoted

Sep 2025 – Present · 8 mos

Corporate Vice President, Azure Data

Dec 2022 – Oct 2025 · 2 yrs 10 mos

Arun runs engineering, product management, and cloud operations for all of Microsoft's Data Platform. This includes databases (Azure SQL, SQL Server, Cosmos DB, PostgreSQL, MySQL), data integration (Azure Data Factory, Power Query), messaging (Azure Service Bus, Azure Event Hub, Azure Event Grid), big data analytics (Azure Synapse Analytics, Azure Data Explorer) and business intelligence (Power BI).

databasesdata integrationmessagingbig data analyticsbusiness intelligenceData Platform+1

Corporate Vice President, Intelligence Platform

Promoted

Jul 2021 – Nov 2022 · 1 yr 4 mos

Arun runs engineering, product management, and cloud operations for all of Microsoft's analytics services. This includes data integration (Azure Data Factory, Power Query), messaging (Azure Service Bus, Azure Event Hub, Azure Event Grid), big data analytics (Azure Synapse Analytics, Azure Data Explorer) and business intelligence (Power BI).

data integrationmessagingbig data analyticsbusiness intelligenceAnalytics ServicesCloud Operations

Corporate Vice President, Power BI

Feb 2020 – Jun 2021 · 1 yr 4 mos

Arun runs Product Management and Engineering for Microsoft's portfolio of Business Intelligence Products. This includes Power BI, Azure Analysis Services, SQL Server Analysis Services, SQL, and Server Reporting Services.

Product ManagementEngineeringBusiness Intelligence ProductsBusiness Intelligence

General Manager, Power BI

Promoted

Sep 2017 – Jan 2020 · 2 yrs 4 mos

Arun runs Product Management and Engineering for Microsoft's portfolio of Business Intelligence Products. This includes Power BI, Azure Analysis Services, SQL Server Analysis Services, SQL, and Server Reporting Services.

Product ManagementEngineeringBusiness Intelligence ProductsBusiness Intelligence

Partner Director of Program Management

Promoted

Mar 2017 – Aug 2017 · 5 mos

Arun built the ecosystem for Microsoft’s Business Application portfolio – which includes Power BI, PowerApps, Microsoft Flow, and related Azure PAAS services. This includes the development of AppSource – Microsoft’s first SAAS business app marketplace, building solutions that accelerate adoption of Microsoft’s Business Apps, and driving engineering engagement with strategic customers to get product feedback and secure lighthouse wins.

ecosystem buildingBusiness Application portfolioSAAS business app marketplaceEcosystem DevelopmentBusiness Applications

Principal Program Manager

Jul 2015 – Feb 2017 · 1 yr 7 mos

Arun built the ecosystem for Microsoft’s Business Application portfolio – which includes Power BI, PowerApps, Microsoft Flow, and related Azure PAAS services. This includes the development of AppSource – Microsoft’s first SAAS business app marketplace, building solutions that accelerate adoption of Microsoft’s Business Apps, and driving engineering engagement with strategic customers to get product feedback and secure lighthouse wins.

ecosystem buildingBusiness Application portfolioSAAS business app marketplaceEcosystem DevelopmentBusiness Applications

General Manager, Server & Tools Division, Asia Pacific (Field Sales)

Promoted

Feb 2012 – Jul 2015 · 3 yrs 5 mos

As the General Manager of the Server & Tools Division of Microsoft in Asia, Arun was responsible for growing revenue and market share for Microsoft's portfolio of market leading server products including Windows Server, SQL Server, and Windows Azure in the Asia Pacific region.

revenue growthmarket shareserver productsSales ManagementMarket Strategy

Director - Product Management

Jun 2008 – Jan 2012 · 3 yrs 7 mos

Owned SQL Server worldwide revenue for Enterprise customers, including target setting, sales readiness, sales campaigns, roles/compensation plans, and coaching of our worldwide sales and marketing team.
Piloted, launched & scaled program to drive standardization of SQL Server within enterprise customers. Grew from inception to the largest and fastest growing growing segment of SQL Server revenue.
Piloted and launched initiative to drive migrations from Oracle and Sybase. Drove over $150M in revenue over 2 years
Best in class sales and marketing execution: Simplified marketing/sales campaigns, built a business intelligence portal to track key leading indicators, and established a consistent rhythm to land sales and marketing plans.

SQL Serversales readinesssales campaignsProduct ManagementSales Strategy

Group Product Manager

Sep 2003 – May 2008 · 4 yrs 8 mos

Owned worldwide product management, marketing and business strategy for ~$150M network security & access business.
Led acquisition and integration of Whale Communications, a leading remote access appliance vendor from concept through integration and launched product through Microsoft channels.
Revamped the product strategy – realigned existing ISA Server 2006 product and added two new products targeting high growth segments in remote access and the branch office.
Drove the creation of the channel strategy to grow sales of OEM appliances built on MS software. Resolved structural channel conflict between OEM and direct channels & created a new partner engagement and compensation model to drive growth.

product managementmarketing strategybusiness strategyProduct ManagementMarketing Strategy

Think business networks

Founder & President

Feb 1996 – Jul 2002 · 6 yrs 5 mos · Fremont, CA, USA

Bootstrapped, built and managed a 60 employee organization in US and India. Provided provisioning software to large telcos (e.g. British Telecom, Telecom Australia), software vendors (e.g. Ceon Corp.) and switch vendors (e.g. Nortel, Nuera Communications).
Founded the company, assembled founding team and obtained first customer. Built the management team and organization structure to match growth over 6 years.
Achieved profitability in the first year. No venture capital required – growth funded through retained earnings.
Established software development operations in India through a wholly owned subsidiary in 1997 and setup processes to work effectively with offshore team. Reduced software development expenses by about 60%. Created cost, time, and tax advantages.
Developed an effective quality organization resulting in consistently high customer satisfaction. 95% deliveries made to customers over last 24 months have been on time.
Significantly developed test automation capability: 98% of defects detected before release to the customer. >80% of regression testing was automated. Invented design to simplify extension & maintenance of test automation software by splitting UI & business logic, and encoding in XML scripts.
Created a collaborative culture resulting in high employee satisfaction and employee attrition rates at less than 5% annually.

provisioning softwaremanagementcustomer satisfactionEntrepreneurshipSoftware Development