Jan 2019 – Sep 2020 · 1 yr 8 mos · Pune

• At Seniority I was responsible for starting the UX initiatives from building UX team, designing mobile app, leading user research, continuous feedback tracking of Ecom site and implementing necessary UX changes, a new design system. here are some pointers from my work -
• Creating Seniority App, end to end flow with new features which are senior citizen friendly
• Conducting field research and studying the website data to validate ideas
• Starting a UX design team, managing and mentoring designers
• Formative testing of clickable wireframes with users of different age groups
• Creating design language from scratch, introducing new pallets and style to add richness in digital
• products
• Successfully delivering and launching reward program
• Successfully delivering and launching the first Seniority App

Jan 2017 – Dec 2018 · 1 yr 11 mos

• During this period I was consulting for clients like Vodafone, Yes Bank, Oldmutual, Product dossier, Medlife.
• Formed a small community of designers who would work with me along side for UX projects.
• I was responsible for end to end delivery and management of the projects.

Jan 2014 – Dec 2016 · 2 yrs 11 mos · Pune Area, India

• Clients - Honeywell, ZS Associates, RBL Bank, Achillies, Chillisauce, Tastykhana, Narus
• Working closely with stakeholders, delivering wireframe iterations and Interactive prototypes.
• Present design updates and reasonings in client meetings.
• Conduct user research and competitive research during the project discovery phase, define user pain points and product requirements.
• Lead the design for various projects, provided iterations of wireframes, site structure, and visualization.
• Following goal-oriented design process and decide on estimates and project timelines for the team.

Oct 2013 – Dec 2013 · 2 mos

Jul 2013 – Oct 2013 · 3 mos · Mumbai, Maharashtra, India

• Shopsense (Fynd) was an emerging startup in 2013 with just 10-15 employees, I was one of the few early members who worked with the team in "Field research" and "UX flows" for retail oriented interactive interface, which helped users at the store finding the right product and making a decision to buy.

Jul 2011 – Jul 2013 · 2 yrs · Mumbai, Maharashtra, India

• Helped in various design projects working as Teaching assistant at IIT Bombay.
• I was fortunate to be part of some ongoing design projects where my role was to help the Design professors in Research, Ideation, Concept exploration, and UI Design.