Jul 2023 – Present · 2 yrs 9 mos · Sydney, New South Wales, Australia

• At CFS, we’re passionate about helping Australians achieve financial freedom in retirement through strong, long-term performance, low fees and access to a wide range of pro-grade investment products from the world’s leading investment managers.

Feb 2022 – Present · 4 yrs 2 mos · Sydney, New South Wales, Australia

• In addition to the role of Independent Board Director I am the chair of the Talents & Rewards committee and also serve on the Risk, Audit and ICC committees.
• Australian Payments Plus brings together Australia’s three domestic payment organisations into one integrated entity. Operating in the public interest, Australian Payments Plus focuses on meeting the needs of all payment users and representing the views of a diverse range of stakeholders.
• BPAY Group, eftpos and NPP Australia continue to operate as separate businesses with distinct brands under a single Board, with continued oversight by the RBA Payment Systems Board.

Nov 2018 – Aug 2021 · 2 yrs 9 mos · Sydney, Australia

• Adrenaline was founded on a pure passion for adventure. We love what we do and we love it when our customers feel the excitement we do.
• And at Adrenaline we live the adventures we sell. Each team member specialises in a particular field of Adrenaline – from driving V8s to skydiving, climbing mountains to skiing down them, kitesurfing to canyoning, and much more.

Jul 2017 – Present · 8 yrs 9 mos · Sydney, Australia

• Known as entrepreneur and business leader; I started RedBalloon in 2001 RedBalloon which now sits within Big Red Group, which I co-founded in 2017. In addition to offering wholesale services, platforms and technology to experience operators Big Red Group also houses consumer brands; Adrenaline, Experience Oz, Local Agent and EverythingNZ.
• Australian owned and operated, Big Red Group leads and grows the experience economy through its scale, expert marketing, state-of-the-art tech platforms, industry alliances and partnerships.
• Through bold leadership and continuous innovation, Big Red Group drives connections to audiences, generates growth opportunities and delivers sustainable outcomes for communities.
• In 2022, Big Red Group serves an experience circa every 18 seconds.

Feb 2017 – Dec 2025 · 8 yrs 10 mos · Melbourne, Australia

• The Business and Economics Board is an industry board providing curriculum guidance, expanding relationships with business, government, industry and the not-for-profit sectors, and actively fund raising.

Jul 2013 – Present · 12 yrs 9 mos · Sydney, Australia

• As a member of the Council of Governors of the Research Foundation of the Cerebral Palsy Alliance. Until recently, research into cerebral palsy prevention, cure and intervention has not been a high priority in Australia or overseas.
• The Research Foundation of Cerebral Palsy Alliance is seeking to raise a sustainable research pool of $50 million dollars. It is our job as governor's to lead this effort.

Jan 2013 – Present · 13 yrs 3 mos · Sydney · Remote

• During my speaking engagements, I urge audiences to play a bigger game – whether it is about sustainable socially aware leadership, the future of work, business or personally. My personal motto is “If it is meant to be it is up to me.” and if there is one word I leave audiences with, it is “inspired”.
• Topics include:
• 1. Purposeful Leadership
• Entrepreneurship has a certain romance to it - but it is far more about how you align people purposefully to a sustainable socially aware 'cause'. The world is changing, what is expected of leaders is far greater than it has ever been. In this session I share what we did to evolve and stay focussed using community contribution as our guide. I share our leadership beliefs in this session
• 2. Customer Obsession
• In this colourful and inspiring keynote, I explore the challenges faced by many businesses that are ever fearful of disruption. With retail closures being reported daily, I spell out my approach to ‘protection from disruption,’ and speak to the value chain each business must build.
• 3. Live What You Love Personal Development
• This keynote is all about fulfilling your true purpose. Knowing what drives you will give you the platform for a rich and wonderful experience of life. I share real and vivid stories from my life and Shark Tank to demonstrate the power of my personal motto, ‘If it is meant to be, it is up to me.’

Jan 2012 – Mar 2017 · 5 yrs 2 mos · Sydney, Australia

• Heads Over Heels’ mission is to increase the representation of women leading high growth businesses. Heads Over Heels works with Connectors and a select group of CEOs to provide access to the strategic networks required for growth. Heads Over Heels selects and develops outstanding women CEOs, offering game-changing connections which lead to meaningful impact.
• http://headsoverheels.com.au/about/

Aug 2009 – Mar 2017 · 7 yrs 7 mos · Sydney, Australia

• The Voiceless Council, chaired by Dr Gene Sherman AM, was established in August 2009 to assist Voiceless's Managing Directors in ensuring sustainability, growth and development of the organisation into the future.
• Voiceless provides financial support and incentives to animal protection advocates, writers, scientists and journalists to progress this important social justice movement. We meet annually to review application and award grants.

Mar 2006 – Present · 20 yrs 1 mo · Sydney

• I have been happy to share my life learnings as an entrepreneur and business owner. I also curate what I have learned and introduce my community to great Thought Leaders. I believe that we need more role models, people that can be trusted, counted on and believed in. And that access to someone to 'ask' the right question at the right time can make a material difference to any business. People can access this directly at:
• https://www.naomisimson.com/

Apr 2001 – Present · 25 yrs · Sydney, New South Wales, Australia

• In 2001, I saw a fundamental shift beginning in how people find meaning. I made a bet on the "experience gifts" long before it was a buzzword, launching RedBalloon from my home with a single-minded vision: to build Australia's #1 marketplace for experiences.
• My challenge was twofold: create a trusted brand that customers could rely on, and build a world-class technology platform to support thousands of small business providers across the country. We weren't just selling gift vouchers; we were building a complex, two-sided marketplace from scratch.
• As Founder and CEO (until 2011), I led RedBalloon through exponential growth, navigating recessions, rapid technological change, and fierce competition. We scaled the business to serve millions of Australians and became a household name synonymous with making memories. The key was an unwavering focus on three things:
• ★ An Obsessive Customer Focus: Building systems to listen, learn, and deliver an exceptional end-to-end experience.
• ★ A Powerful Brand Narrative: Creating a story that people connected with on an emotional level.
• ★ A Thriving Team Culture: Fostering an environment where great people could do the best work of their lives.
• Having built RedBalloon into an iconic Australian success story, I co-founded the Big Red Group to acquire other market-leading brands and create an industry powerhouse.
• This journey has given me a unique perspective on what it truly takes to innovate, scale, and lead with purpose. The lessons learned in the trenches of Australian business are the bedrock of the practical, down-to-earth insights I now share as a keynote speaker, podcaster, and mentor.

Jan 1997 – Oct 2001 · 4 yrs 9 mos

• Naomi founded this freelance marketing group in 1997 providing consulting services to Fuji Xerox, Imation, Elateral, Aurion Gold and many other clients

Jan 1991 – Jan 1994 · 3 yrs

• I had several roles at Apple - always in marketing business to business.

Jan 1988 – Jan 1991 · 3 yrs

• In this role I was accountable for the frequency programs and also the Golden Wing Club - a very long time ago, last century in fact.

Dec 1987 – Dec 1988 · 1 yr · Melbourne, Australia

• Worked primarily on customer communications and events

Dec 1984 – May 1986 · 1 yr 5 mos · White Plains NY

• Worked in the EMEA team as a marketing graduate