Lauri Potka — COO
I'm passionate about helping retailers, ecoms and dtc brands improve their marketing ROI. I love to have conversations about Marketing Mix Modeling, Incrementality, and everything else related to measuring and improving effectiveness of marketing. I work at Sellforte - we are partners for modern marketing teams who are ambitious about using data and latest developments in data science to continuously improve marketing ROIs. Before joining Sellforte, I spent almost 10 years at the Boston Consulting Group, supporting world's largest advertisers across the globe to improve their marketing performance. At BCG, I was also building a new transformation unit aimed at helping companies to make rapid improvements in their performance.
Stackforce AI infers this person is a Marketing and Business Strategy expert in the MarTech industry.
Location: Espoo, Uusimaa, Finland
Experience: 16 yrs 3 mos
Skills
- Business Strategy
- Management Consulting
Career Highlights
- Expert in Marketing Mix Modeling and Incrementality.
- 10 years of experience at Boston Consulting Group.
- COO at Sellforte, driving marketing ROI improvements.
Work Experience
Sellforte
Chief Operating Officer & Late Co-Founder (6 yrs)
Boston Consulting Group (BCG)
Chief of Staff, BCG Nordics (1 yr 2 mos)
Head of Business Management, BCG TURN, Nordics, Central Europe, Russia and Middle East (2 yrs 6 mos)
Project Leader (5 yrs 5 mos)
Nokia
Master's Thesis Worker (7 mos)
Summa Capital
Financial Analyst Trainee - Corporate Finance (2 mos)
Accenture
Analyst Trainee, IT Strategy (2 mos)
Summer intern, Technology consulting (2 mos)
Stora Enso Poland
Assistant financial controller (1 mo)
Atria
Industrial calibrator, CAD-designer and software developer (3 mos)
Polijazz
Member of the Board (11 mos)
Guru ry
Member of the Board, Corporate relations (7 mos)
European Students of Industrial Engineering and Management (ESTIEM)
Active member (1 yr 3 mos)
Education
Master of Science at Teknillinen korkeakoulu-Tekniska högskolan
at Seinäjoki high school
