Mar 2020 – Oct 2025 · 5 yrs 7 mos · Noida, Uttar Pradesh, India · On-site

• Launched store.wasp3d.com – Magento based eCommerce store for the company from 0 to 1in April 2025. Working along with intercompany cross-functional team and with 3rd party vendor.
• Owned product launch strategy and lifecycle for new SaaS tools including WASP3D XPRESS, PRO, Virtual, Presenter.
• Developed feature documentation, pricing, onboarding flows, and GTM assets for new products.
• Increased monthly site traffic from 100 to 13,000+ and leads from 0 to 100/month using data-led experiments.
• Managed web & mobile product experience via cross-functional collaboration (design, dev, marketing).

Jul 2018 – Mar 2020 · 1 yr 8 mos · Noida, Uttar Pradesh, India

• 1. Strategically established Push Notifications in collaboration with Editorial and Tech team in web & mobile contributing up to 17% of overall pageviews across the site with estimated revenue of Rs.1.52 Cr. In 2018-19 in record 6 months. Received appreciation award for the same.
• 2. Launched Google schema guided designs for Web and Mobile sites; both at the front end and CMS level. This resulted in the growth of ~2X in the pages per session and average session duration of users.
• 3. Developed multiple CMS features and providing regular CMS usage training for new feature releases for internal users.
• 4. Coordinated and planned the launch of tamil.timesnownews.com.
• 5. Made product plan for gadgets and cricket section of timesnownews.com.

May 2015 – Jul 2018 · 3 yrs 2 mos · Noida, Uttar Pradesh, India

• ▪ Responsible for the Business growth and monitoring traffic matrices - Sessions, Page Depth, Avg.
• Sessions Duration, bounce rate, etc. To grow sites performance and ensure growth in revenue.
• ▪ New Product planning and Ideation: Planning Product Features, Roll Out Strategy & Roadmap.
• ▪ Making PRD’s, Mockups, wireframes, prototypes.
• ▪ Collaborative working with multiple cross functional departments – Engineering, Design, HTML,
• Quality Control, Content, Marketing, etc. and align them for common Product Goal achievement.
• ▪ Performance data analysis and Monitoring of each rolled out product feature via Google Analytics
• and in house tool WISDOM

Jun 2012 – Apr 2015 · 2 yrs 10 mos · Greater Delhi Area

• Products/projects created: -
• 1. nhp.gov.in – for NIHFW (National Institute of Health and Family Welfare), Ministry of Health, GOI
• 2. Internal Web Application for Department of Defence (Government of India)
• 3. Multiple sub modules in vconnect.com (Africa's Largest Local Business Search Engine) - Login, user dashboard, lead generation module, etc.
• 4. Temporary Product Owner of Mobile App for www.vconnect.com over IOS, Blackberry and Android.
• 5. Multiple international responsive sites – e.g. simbainfrastructure.com.ng, booksofhumour.com, etc.
• Key Responsibility Areas -
• Pre-Sales BA role of making project proposals & client presentations; thus helping to close sales leads.
• Client Facing Detailed requirement gathering. Preparation of Functional and Non-functional requirement specifications/documentation.
• Research and Ideation, Product Features, Product Plan and Roadmap, Wire-framing.
• Writing PRD’s for design, usability and development teams.
• Ensuring clear communication of product requirements to the development team.
• Basic manual project testing throughout the product development life cycle and ensuring quality.
• Ensuring smooth project deployment by providing product training and documentation to client.

Aug 2011 – Jan 2012 · 5 mos · Greater Jaipur Area

• Taught Elementary Computer Science to BSc 1st, 2nd and 3rd year