Sep 2024 – Nov 2024 · 2 mos · Colorado Springs, Colorado, United States · Remote

Aug 2024 – Present · 1 yr 9 mos · Colorado Springs, Colorado, United States · Remote

• I led product marketing for Keen Decision Systems' predictive analytics marketing platform, owning positioning, messaging, GTM strategy, and the revenue-facing systems that connect product value to pipeline and expansion. My work sat at the intersection of Product, Sales, CS, and RevOps - the connective tissue between what we build and how it gets bought, adopted, and retained.
• 📊 2025 Revenue Impact:
• Pipeline & Revenue:
• $1.81M PMM-owned, marketing-sourced pipeline
• $529K closed-won from website → demo motion
• $350K closed-won from planning-led deals post-launch, with larger deal sizes (~$137.5K avg)
• $1.58M+ closed-won revenue where buyers explicitly cited PMM assets (Gong-verified), including a $1.2M win
• Systems & Enablement:
• Unified pricing and tier model that reduced late-stage deal resets and accelerated scoping and approvals
• Repeatable GTM enablement systems adopted across Sales, CS, and Partnerships
• 72 customer calls in 2025 referencing PMM-built case studies, proof points, or one-pagers
• 🔑 Core focus areas: Positioning & narrative strategy · Pricing & packaging · GTM strategy & execution · Sales & CS enablement · Customer & competitive intelligence · Cross-functional leadership

Jul 2024 – Nov 2024 · 4 mos · Colorado Springs, Colorado, United States · Remote

• Go-To-Market Strategies
• Building and executing outcome-driven marketing campaigns.
• Experience working with startups, SMBs, nonprofits, climate tech companies, government agencies, and enterprises.
• Partner & Product Marketing
• Building and scaling partner marketing programs from scratch.
• Creating or revamping brand messaging, and brand positioning.
• Market & User Research
• Approach research in an organized, detail-oriented way.
• Skilled in taking raw qualitative or quantitative data, and turning them into actionable insights.
• Keen eye for spotting patterns and future trends to make informed business decisions.
• Content Creation
• Specialize in creating original, human-first content
• Expertise in email, social media, press releases, blog posts, and landing pages.

Feb 2024 – Aug 2024 · 6 mos · Colorado Springs, Colorado, United States · Remote

• AidKit is a social impact startup born from the pandemic that aims to 100x the leverage of organizations helping people in need. Today, we run the largest guaranteed income and direct cash programs in the country. Looking forward, we aim to be the platform for delivering assistance to anyone, anywhere, efficiently, at scale, and with dignity. We got our start as volunteers delivering relief to undocumented workers left behind amidst the early days of COVID and have since grown into a fully bootstrapped platform that has disbursed over $190 million directly into hard to reach communities. We are a team of almost 30 and we’re profitable — we’ve raised $0 so that we can chase building the future we want to exist rather than chase a return for outside investors.
• As AidKit’s founding Senior Marketing Manager, my role consists of working cross-functionally to creatively advance our brand, and tell the stories of our partners. I contribute to AidKit by spearheading marketing and PR activities, and work closely with the Director of Partnerships and Program Development, and our executive leadership team to formalize and implement an omni-channel strategy.
• I create remarkable content highlighting AidKit’s platform (features and functionality), alongside our professional services. I use my strong content creation skills, knack for working with business development teams, desire to innovate on traditional marketing tactics, and — most importantly — passion for connecting with, and elevating, AidKit’s partners and the people we serve.
• Responsibilities:
• Content Creation Including:
• Case Studies and Customer Testimonials
• Press Releases
• Blog Posts
• AidKit Newsletter
• Sales Collateral
• Thought Leadership Content
• Product Marketing Material
• Maintaining and Updating the AidKit Website
• Conference and Awards Management
• Conducting Market Research
• Partner Co-Marketing Efforts
• Managing and Growing AidKit's Social Media Presence

Sep 2023 – Dec 2023 · 3 mos · Colorado Springs, Colorado, United States · Remote

• I'm part of Climatebase's fouth cohort, with a concentration on Climate Communications and Corporate Sustainability. My Capstone Project is a Colorado Climate Policy Tracker, which is a work-in-progress here: https://felt.com/map/Colorado-Climate-Policy-Tracker-2023-Qxnessj2TMeLg2CTAYCD9CD?loc=38.908,-105.171,7.22z&share=1
• I was selected from a pool of 2K applicants to join a cohort of 350 aspiring climate leaders and changemakers from across the globe.
• This 12-week fellowship provides opportunities to dive deeper into climate solutions with experts in the nonprofit, governmental and for-profit spaces, share my expertise as a marketing mentor, network with global peers, and advance careers in climate tech.

Feb 2023 – Jan 2024 · 11 mos · Colorado Springs, Colorado, United States · Remote

• Role eliminated due to company directional changes in 2024.
• My role is to develop, execute, and support marketing programs to drive conversion, attainment, and retention of key KPIs for Constant Contact’s largest and highest-potential accounts in the Business Partner Program (Influencers, Content Creators, Business Coaches, Membership-Based Organizations, and Integration Partners).
• Results:
• $20M+ in ARR from the Business Partner Program - a 43% YoY increase.
• 16K+ new referred trial accounts from Business Partner Accounts - a 60% YoY increase.
• 3K+ new customer adds from Business Partner Accounts - a 200% YoY increase.
• 20% trial-to-paid user conversion rate from Business Partner Accounts.
• Launched 10+ major Business Partner accounts, including Amazon Business, Capital One, GoDaddy, AWS Connected Community, etc.
• Coordinated sponsorship, manned the booth, and handled all pre and post-event logistics for 6+ virtual, and in-person conferences, and 8+ webinars, resulting in 40K+ live attendees, 300+ new customer adds, and 12+ hours of partner-facing live training and educational content.
• Wrote, copyedited, and published 12+ guest blog posts and thought leadership quotes resulting in 5K+ pageviews.
• Launched and optimized 10+ partner-facing landing pages for higher conversion rates, and brand-specific language and media, resulting in 500+ new customer adds - a 52% YoY conversion rate.
• Enabled 12+ new Business Partners post-90 day onboarding, generation 100+ new customer adds.
• Responsibilities:
• Drive customer adds, pipeline growth, and revenue growth.
• Build and execute growth campaigns.
• Drive content strategy for nurture flows.
• Influence and provide content for Sales, Enablement, Product, etc.
• Own strategy and performance/results for partner-specific events.
• Ensure sales, support, and customer success are trained and prepared
• Align partner journeys from initial launch, to long-term growth.

Jul 2022 – Present · 3 yrs 10 mos · Colorado Springs, Colorado, United States · Hybrid

• Colorado Springs Women in Business for Good is a network of local women business leaders who want to make a bigger impact together. Every quarter we donate $100 to a pool generated by 180+ women in the Colorado Springs area to give to local businesses helping our community, and pick the chosen nonprofit together!
• Results:
• Garnered 180+ members in the Colorado Springs region in 24 months.
• Fundraised over $65K for chosen nonprofits in the Colorado Springs area in 24 months.
• Donated $4K to Dream Centers - Mary's Home, a long-term residential program that provides high-challenge and supportive trauma-informed services to single-mother-led families exiting homelessness.
• Donated $6K to Kids on Bikes, an organization that gives kids bicycling education and access to bikes.
• Donated $8K to Skills Academy Foundation, a nonprofit that provides advocacy, housing, vocational training, behavioral services and job training for the Intellectual and Developmentally Disabled community.
• Donated $8K to One Nation Walking Together, “ONWT” strives to make a positive impact in the lives of Native Americans. This funded a 53-foot semi-truck that delivered to local reservations across Colorado, & 7 surrounding states in the West.
• Donated $6K to Special Kids - Special Families, an organization that promotes, strengthens, and supports individuals with disabilities and their families.
• Donated $5.2K to We Fortify, a nonprofit land development & human services company building villages and programs that elevate young adults out of poverty.
• Donated $5.1K to Colorado Springs Therapeutic Riding Center, a nonprofit providing therapeutic benefits of horseback riding to persons with handicaps and disabilities.
• Achieved a $95 average donation per member in 24 months.
• Responsibilities:
• Sourcing and prepping keynote speakers.
• Spearheading the project management of nonprofit selection.
• Organizing the exchange of monetary donation from our group to the chosen nonprofit each quarter.

Mar 2022 – Jan 2023 · 10 mos · Colorado Springs, Colorado, United States · Remote

• Role eliminated due to the economic ramifications of 2023
• Results:
• Influenced $4M+ in ARR through the Reseller Partner Program and Google Cloud Marketplace deals with partner marketing - an 18% YoY average increase.
• Created, developed, and received buy-in for the first Ecosystem partner marketing assets for 50+ partners (Product Marketing Guides, First Call Sales Enablement Decks, One-Pagers, Press Release Templates, Rebrand Lists, Website Launches, etc.)
• Spearheaded the optimization of all copy, messaging and positioning of 4 key marketplace listings (Google, Salesforce, Coupa, and HubSpot) to drive traffic, convert prospects into buyers and increase Pendo’s brand awareness, resulting in $6M+ in TCV.
• Responsibilities:
• Collaborate with internal stakeholders at Pendo and with our partners to create go-to-market messaging, co-branded campaigns, and sales readiness materials for partner field teams.
• Deliver sales training for our partners focused on our joint value proposition.
• Work closely with product management and partner enablement teams to clearly articulate new product developments.
• Develop and deliver content for webinars and events to communicate the value of our Ecosystem offerings, including Reseller, Referral, Strategic and Technology partnerships.
• Maintain regular communication with product management, sales, and partner enablement teams to ensure cross-functional alignment.
• Focus on channel sales and strategic alliances with external partners for our Ecosystem partnerships, including producing use cases, standard operating procedures, documentation and templates for marketing collateral.

Oct 2021 – Mar 2022 · 5 mos · Colorado Springs, Colorado, United States

• Sourcing and working with partner to create/update offer campaigns
• Creating all campaign assets, QA, and launching offer campaigns
• Lead sharing with external partners
• Creating promotional plans for campaigns and distributing responsibilities with project management, marketing operations and organizational skills
• Sourcing and working with partners for HubSpot YouTube videos and HubSpot Blog Post quotes
• Sourcing and working with partners for guest blogging / link building opportunities for SEO
• Developing operating models and strategic enablement for quarterly research reports
• Collaborating with external YouTube content creators for paid, external videos promoting HubSpot content

Oct 2020 – Oct 2021 · 1 yr · Colorado Springs, Colorado, United States

• Sourced and researched potential partners, communicated via email and phone from the discovery call to campaign execution stage with external partners, and developed a clear strategy and vision for each partnership.
• Worked with creative and operations resources to ensure a flawless execution of campaign content and promotion.
• Collaborated with HubSpot channel owners to help integrate campaigns into the larger HubSpot editorial calendar.
• Improved on demand generation and lead generation strategy via cross-collaboration with the organic social media, paid media, email, + acquisition teams.
• Reported on campaign performance and provide insights.

Aug 2020 – Oct 2020 · 2 mos · Chicago, Illinois, United States

• Work in Sprinklr, a social listening tool to monitor and assess social media traffic for Walmart
• Identify and route social media opportunities and threats; work closely with the creative team to protect the brand and promote positive social engagement, as needed
• Publish approved opportunities/responses as necessary
• Identify and route potential flashpoint issues during shift; work closely with the issues team to monitor and track reputational threats
• Proactively identify opportunities to improve workflow in order to maximize and streamline efforts
• Ongoing reporting and tracking of daily, weekly activity and trends
• Ability to spot cultural and social media trends that are relevant to the brand
• Occasional community management efforts
• Ability to proactively communicate with internal team and external partners

Jul 2018 – Oct 2020 · 2 yrs 3 mos · Greater Chicago Area

• Role eliminated due to the economic ramifications of COVID-19
• Support PR team and marketing managers with marketing campaigns and Lettuce Eats emails for restaurants.
• Manage, track and create creative content for LEYE.com blog “In the Know.”
• Support marketing managers and LEYE corporate with LEYE.com management by featuring relevant, timely content on the events page and blog.
• Track blog analytics and pull weekly/ monthly reports for LEYE.com to increase readership and deliver guests with relevant, on-trend information regarding Lettuce stores and people.
• Identify PR worthy happenings to communicate to food trends, PR worthy events, stories and proactively communicate to relevant media.
• Develop and write media pitches and press releases for the restaurants.
• Create and write content for marketing initiatives on behalf of the restaurants. Including event listings for Lettuce Eats Newsletter, Frequent Diner materials, Gift Card promotions, press materials.
• Act as the back-up for the Digital Email Coordinator by sending and editing store and corporate email campaigns.
• Assist in corporate press trackers, press clips and press alerts to partners and restaurant teams in real time.
• Handle LEYE.com and LEYE press kit updating and admin work
• Build and maintain relationships with local media, national media, bloggers, food journalists etc. through weekly media meals in LEYE restaurants.
• Work with the PR Manager to develop and maintain LEYE press kits and partner/ chef bios on websites
• Update LEYE.com content including restaurant descriptions, partner bios, recipe archives, events calendar, blog section etc.
• Assist with restaurant activations and restaurant openings.
• Work with LEYE corporate team and partners on crisis communications.

Dec 2017 – Jun 2018 · 6 mos · Greater Chicago Area

• Collaborated within a team of 25 Strategy, Operations and Analytics members to develop and execute effective integrated marketing campaigns, build out weekly project timelines and present data-driven recommendations via Adobe Analytics, Google Analytics and social media metrics.

Sep 2017 – Mar 2018 · 6 mos · Greater Chicago Area

• Founder, writer, photographer, and interviewer for the exciting Chicago-based bakery and dessert review blog, Chicago Sweet Treats. I created and curate content, conduct interviews with prominent Chicago pastry chefs, food writers, sommeliers, and chocolatiers, review bakeries and desserts and give data-backed recommendations.
• I also run a successful Chicago Sweet Treats Instagram and Twitter where I run contests, engage with my audience, garner attention, update content with new dessert trends, and orchestrate my social media presence with finesse and attention to detail.
• chicagosweettreats.wordpress.com
• https://charlenehaparimwi.wordpress.com/chicago-sweet-treats/

Aug 2017 – Dec 2017 · 4 mos · Greater Chicago Area

• Implemented station promotions and special events from inception to conclusion including community events, charity drives and giveaways.
• Field produced three morning segments for Early Morning Heroes, wrote press releases, coined the charity drive name “Helping After Harvey,” conducted social media outreach and updated text alerts.
• https://charlenehaparimwi.wordpress.com/public-relations-experience/wgn-tv/

Aug 2017 – Nov 2017 · 3 mos · Greater Chicago Area

• Created social media posts for several CS accounts including Men’s Book, Michigan Avenue Magazine, CS Weddings and CS Interior.
• Took detailed name captions and check-ins at events, assisted hosts, produced video and photographic content of events for the web and social media for clients, wrote up pre-event prep details, event execution, and post-wrap write ups.
• https://charlenehaparimwi.wordpress.com/public-relations-experience/cs-modern-luxury/

Apr 2017 – Jun 2017 · 2 mos · Greater Chicago Area

• Researched journalists and publications for media placement and press releases for top restaurants and bar clients in Chicago including Mindy’s Hot Chocolate, Revival Food Hall, The Ruin Daily, Fat Rice, Saint Lou’s Assembly and more.
• Assisted with the coordination of photo shoots, event sponsorships, launch parties, TV segments and articles with top editors and producers for restaurants, chefs, bars and hospitality venues in the city.
• Organized media grids, press clippings, conferences, meetings, and calendar events.
• https://charlenehaparimwi.wordpress.com/public-relations-experience/h2-public-relations-agency/

Mar 2017 – Nov 2017 · 8 mos · Greater Chicago Area

• Researched breaking news stories around DePaul and the Greater Chicago area, interviewed experts in different fields, including students, professors, legislators, and mentors, met a weekly deadline and worked with DePaulia editors and the Editor in Chief to tailor stories.
• Focused on arts and life, news, and sports, politics, and opinion focus for each issue of the award-winning DePaulia newspaper, with over 2k unique visitors to its online component and 40k readers of its print publication.
• Pitched, outlined, drafted, interviewed, kept a solid word count and adhered to journalistic integrity through copy editing and publishing.
• https://charlenehaparimwi.wordpress.com/page/depaulia-newspaper/

Mar 2017 – Jun 2017 · 3 mos · Greater Chicago Area

• Provided media training, requests and opinion pieces for faculty and administrative personnel, as well as guidelines for promoting DePaul through social media.
• Interviewed DePaul faculty members for DePaul Newsline and media pitches, wrote press releases, interviewed DePaul faculty members for expert opinion.
• Used traditional and new media tools to analyze DePaul’s social media metrics, stay ahead of trends, write and pitch stories to promote DePaul University.
• https://charlenehaparimwi.wordpress.com/public-relations-experience/depaul-office-of-public-relations-and-communications/

Jun 2016 – Sep 2016 · 3 mos · Chicago, Illinois

• Supported the Development staff in day-to-day activities including composing correspondence, handling logistics, and preparing materials for external meetings and events.
• Created and maintained individuals, foundations and corporate donor/prospect giving profiles, researched new donor prospects for 100th anniversary campaign and foundation efforts.

May 2016 – Sep 2016 · 4 mos

• I write freelance articles for Bustle based off of my personal experience with fashion, beauty and lifestyle. I frequently pitch ideas to editors, work with them to edit my pieces and follow social trends to keep up to date with what is popular in current events and trends.
• https://charlenehaparimwi.wordpress.com/page/bustle/

Apr 2016 – Jun 2017 · 1 yr 2 mos · Greater Chicago Area

• I do freelance work for The Huffington Post, writing personal articles, opinion pieces on social issues and essays on human rights stories.
• https://charlenehaparimwi.wordpress.com/page/huffpost/

Apr 2016 – Jun 2017 · 1 yr 2 mos

• I write articles for Hello Giggles based on personal experience, opinion pieces on social issues and perspectives on college, beauty, style and more.
• https://charlenehaparimwi.wordpress.com/page/hellogiggles-2/

Apr 2016 – Sep 2016 · 5 mos

• I write articles about my personal experiences as an intersectional feminist, women's health and rights, mental illness, black rights and more.

Nov 2015 – Apr 2018 · 2 yrs 5 mos · Greater Chicago Area

• Research pop culture and music trends, interview indie artists and musicians, write reviews and personal opinion pieces about intersectional feminism, the LGBT movement, women's rights and immigration reform.
• https://charlenehaparimwi.wordpress.com/page/hooligan-magazine/

Sep 2015 – Jun 2018 · 2 yrs 9 mos · Writing, Rhetoric and Discourse Department

• For 2.5 years I supported the Writing, Rhetoric and Discourse Department Chair, Department Assistants, faculty members and students with data management and special projects. I met reception responsibilities in the department’s main office, managed the main office independently for short periods, answered phones, routed calls and assisted with Microsoft Suite, filing and email projects.
• I also interviewed and wrote blog posts about WRD faculty, students and alumni on how their DePaul education has helped their career and future goals for the WRD blog.

Sep 2015 – Jun 2016 · 9 mos · Chicago, Illinois

• Scheduled and coordinated events for C&F such as workshops, publicity, readings and launch parties, provided a medium of communication between venues, catering and vendors, aided the editors-in-chief in coordinating events on DePaul's campus as well as those around Chicago and spread awareness about the existence of Crook and Folly as well as upcoming submission deadlines and events.

Sep 2015 – Feb 2016 · 5 mos · Greater Chicago Area

• I am a part of the social media advocate team, reaching out to young college women to follow, like and share articles from the one of a kind web publication thelala.com I organize events on DePaul University’s campus to help promote the Lala. I pass out the lala merchandise to students and do promotional events to pass out flyers and brochures. I get feature stories in the DePaulia and coverage on Radio DePaul.

Sep 2013 – Jan 2016 · 2 yrs 4 mos · Greater St. Louis

• Assist customers with finding items on the sale floor
• Catalog inventory of items on the sale floor and in the warehouse
• Write down and process online and telephone orders
• Ring up customer purchases at the register
• Influence customer decisions on gift ideas for religious occasions
• Call customers for in-store order pickups
• Motivate younger employees and guide them in customer service skills
• Maintain cleanliness of the sales floor and counters