Q(uirino) Malandrino

CEO

New York, New York, United States50 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 40+ years of global branding experience
  • Creator of the Masterbranded online course
  • Expert in complex brand portfolio management
Stackforce AI infers this person is a Brand Strategy Consultant with extensive experience in Corporate Identity and Branding across various industries.

Contact

qm@brandlink.comLinkedIn

Skills

Core Skills

Brand StrategyCorporate Identity

Other Skills

WorkshopsSprintsTrainingBrand FundamentalsOnline Course DevelopmentBrand PortfolioBrand ArchitectureClient ManagementKnowledge ManagementBrand DevelopmentClient EngagementThought LeadershipCorporate BrandingBrand ManagementPositioning

About

“I feel like I’m talking to the Michael Jordan of Branding” “you are kinda the Mark Ritson of Branding” “Q seems to always have done it before, and always architects something to make it better, every time, and without fail” “Q is to Branding what the other Q (the one in James Bond) is to inventiveness. Except he is cheaper, smarter, faster, and alive.” “I once thought I knew a thing or two about branding, and then I met Q.” When I showed these comments to my kids they joked that if Branding were Narcotics I’d be one of the Gentlemen of Cali, and if it were Severance I’d be an Eagan. I told them that yes, I’m really good at the brand’s fundamentals but that there’s a lot more to the ‘science’ of Branding and its marketing that I know little about. As to the comments … - the MJ comparison is exaggerated: he’s much taller, and I have no rings; - I’m proud of the second comment because I did do a lot and have always tried to improve; - having been nicknamed ‘Q’ (thanks America) earned me being in the Bond ecosystem; - I’m honored by the fourth comment as it’s from a former colleague I greatly admire; and - I love Mr Ritson’s persona, and greatly value his expertise and directness in furthering the understanding and deployment of the Marketing discipline. At any rate, I'm a Brand Strategy consultant with 40+ years of experience in serving clients globally and in every industry, with my own two firms and while at the top executive layer of the world's largest brand consulting firm. And as per May 1 2025, I summarized all that I know under the Masterbranded umbrella: Consulting, Workshops, Sprints, and the Masterbranded Course. All at www.masterbranded.com

Experience

50 yrs 3 mos
Total Experience
6 yrs 11 mos
Average Tenure
21 yrs 3 mos
Current Experience

Masterbranded

Chief Masterbrander

May 2025 – Present · 11 mos · New York & Globe

  • We are a full-service firm, and can provide Brand Strategy and Corporate Identity in all of their components. In addition, to better address the dynamics of today’s Branding and the requirements of today’s clients we have created alternatives to the typical lengthy and expensive branding programs: they are bespoke Workshops, Sprints, and Workgroups that can relatively quickly and cost-effectively address and resolve a range of challenges. And we can deliver the expertise as flexibly as you need: recorded vs live videosessions, private training, one-on-one learning, groups sessions, paced or intensive, and customized for an organization, for a client, or for a specific project/challenge.
  • In addition, we offer the professional-grade and CPD-certified Masterbranded online Course, made of sixty modules contained in ten sessions intended to strengthen, refine, and optimize your approach to crafting the Brand Fundamentals; in it, I share my Fortune100-level experiences over a ~40-year career.
Brand StrategyCorporate IdentityWorkshopsSprintsTraining

Edelman delta

Global Head of Brand Strategy

Feb 2018 – Mar 2025 · 7 yrs 1 mo · London, New York, + global

  • Edelman Delta is the Brand and Strategy Consulting arm of Edelman, the world’s leading communications firm.
Brand StrategyBrand Architecture

Interbrand

2 roles

Executive Director, Europe

Oct 2007 – Mar 2010 · 2 yrs 5 mos

  • This overarching, pan-european position required working across Interbrand's offices in Madrid, Paris, Milan, Zurich/Cologne/Munich, Moscow, Amsterdam, and London, fostering cultural and professional commonalities between the offices, leading pan-European new business pitches as well as long-term clients engagements, providing work methodologies/knowledge and knowledge management, and generally serve as a go-to brand strategy and client management advisor. Hands-on client consulting and management include Randstad, DSM, Xerox Europe, Man Investments, EDF, Nissan Europe, Santander, Fortis, and The Ryder Cup, among others.
Brand StrategyClient ManagementKnowledge Management

Executive Director of Strategy, North America

Feb 2005 – Oct 2007 · 2 yrs 8 mos

  • Led the business development process and then led the client engagements for Xerox, Intel, EMC, and Cendant - among others. Created and managed discrete workgroups in each of the brand-development related disciplines (positioning, architecture, messaging, verbal and visual identity, launch and implementation) toward optimizing the approaches across the global Interbrand network. Created a holistic approach to the discipline of Internal Brand Culture and then championed it across the network for consistent client application.
Brand DevelopmentClient EngagementBrand Strategy

Brandlink advisors

Brand Strategy & Identity advisor and mentor

Jan 2005 – Present · 21 yrs 3 mos · New York

  • All aspects of Brand Strategy & Corporate Identity, with a unique ability in complex Brand Portfolio & Architecture.
Brand StrategyCorporate IdentityBrand PortfolioBrand Architecture

Brandlink corporation -- then merged into interbrand

Owner / President

Dec 1995 – Mar 2005 · 9 yrs 3 mos · New York

Diefenbach elkins (later futurebrand) and enterprise ig

Senior Brand Strategy Consultant

Mar 1994 – Nov 1995 · 1 yr 8 mos · New York

Interbrand

Executive Vice President

Dec 1989 – Nov 1993 · 3 yrs 11 mos · New York City

  • Started and led Interbrand's Corporate Identity Division.

Marq design & communications -- then acquired by interbrand

Owner / President

Jul 1985 – Dec 1989 · 4 yrs 5 mos · New York

  • Identity Programs, and from 1985 to 1988 the exclusive Corporate Identity Services provider to Hill & Knowlton and its clients.
Corporate Identity

Sandgren & murtha

Project Director

Jun 1981 – Jun 1985 · 4 yrs · New York

Romagrafica

Owner / President

Mar 1975 – Jan 1981 · 5 yrs 10 mos · Rome, Italy

Education

Sapienza Università di Roma

Economics — Economics & Commerce

Jan 1972 – Jan 1977

School of Visual Arts, New York City

Jan 1981 – Jan 1982

Istituto Europeo di Design, Rome Italy

Communications Strategy and Copywriting

Jan 1979 – Jan 1981

Istituto Nazareno, Rome Italy

High School

Jan 1970 – Jan 1973

Istituto Massimiliano Massimo, Rome Italy

elementary and middle school

Jan 1960 – Jan 1970

Masterbranded Course

CPD Certification — Brand Fundamentals strategy

Jun 1970 – Aug 1970

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