Jul 2014 – Present · 11 yrs 8 mos · Mumbai Area, India

• SERVICES
• Brand Strategy
• Creative Writing
• Branding (Corporate Identity)
• Packaging 
• Editorial Design • Corporate Communication
• Website & Mobile App Design • Art Direction • Environment Design (Retail)

Oct 2011 – Feb 2012 · 4 mos · Mumbai Metropolitan Region

Mar 2011 – Jun 2014 · 3 yrs 3 mos · Mumbai Metropolitan Region

• SERVICES
• Branding
• Visual/Corporate Identity
• Packaging 
• Editorial • Corporate Communications
• Website & Mobile App Design • Creative & Design Direction/Strategy
• CLIENTS
• Agencies: Fitch
• Independent: Unilever, Itone Inc., UCL, The Caramel Theory, Reach, Areawise.

Aug 2009 – Feb 2011 · 1 yr 6 mos

• VGC is an established Design & Communications Specialist with a discerning blue-chip clientele and an enduring track record for ensuring ROI through intelligent and innovative design solutions. I headed the Mumbai team, designing and managing an array of electrifying projects. I also gained invaluable experience through collaborative projects with globally renowned design agencies.
• Areas of Responsibility:
• Creative / Strategy / Project Management
• Market / Consumer / Category
• Research and Participation in discussions with Account Management / Clients to arrive at an effective design strategy.
• Reviewing and discussing briefs with the Account Management, conceptualizing and generating ideas, briefing creative team, execution / supervision of creative jobs and presenting the creative output.
• Product / Quality
• Enhancing the quality of creative output at every stage of development.
• Supervision and Quality control of third party suppliers such as printers, material specialists, programmers & photographers, production and execution.
• Personnel
• Managed teams across design, strategy and client servicing.
• Hired and trained Junior team members.
• Implemented effective creative processes.
• Provided guidance and supervised overall team’s output.
• Key Projects:
• Brand Refreshment - Aditya Birla Group
• Branding & Enviornment - Furniturewalla
• Website Design - TheParkHotels.com
• Packaging Design - Perfetti van Melle
• Other Clients
• Sab Miller, Pidilite, Impact Magazine, World Brand Congress, India Design Council, White Flag Publications, Oberoi Realty & Nitesh Estate.

Jan 2005 – Jul 2009 · 4 yrs 6 mos

• dCell is the strategic design consultancy of Lowe Lintas India (A Global Network Agency) As the country’s first agency in-house design specialist, dCell’s ethos is rooted in the agency’s; building design solutions that put a brand into the heart of popular culture.
• A captivating experience where consumer research & market share governed the design decisions, I grew from a junior to a senior designer and took head on challenges in a competitive system.
• Highlights:
• Projects here entailed a rigorous cycle where a team of 8 designers would each create their interpretation of a given brief. This would then be shortlisted to enter into National or International level Design Pitches resulting in a shining winner.
• From my second year, I topped the list of winning designs consistently for my remaining term.
• Key Projects:
• Aditya Birla Group - Idea Cellular - Corporate Office Enviornment Design
• Wills Lifestyle - Enviornment & Merchandise
• Essar Group - The Mobile Store - Enviornment and Merchandise
• Unilever - Bru Coffee / Branding & Packaging revamp with a guiding system for brand presence and communication across medias including Retail & Advertising.
• Unilever - Rin / Soap Design
• Unilever - Close-up - Toothpaste Packaging
• Other Clients:
• Tata, Hinduja Group, Godfrey Phillips, Johnson & Johnson and Lifescapes.

Sep 2004 – Feb 2005 · 5 mos · Sydney, Australia

Jun 2002 – Aug 2003 · 1 yr 2 mos · New Delhi, India