Apr 2025 – Present · 1 yr 1 mo

• As a freelance business analyst, I was engaged to analyze declining footfall at a retail store. The project involved collecting and interpreting customer traffic data, identifying patterns, and uncovering underlying issues affecting visitor numbers. Through stakeholder interviews and competitive benchmarking, I discovered factors such as poor store layout, ineffective promotions, and local competitor activity. I recommended actionable strategies including optimized store design, targeted marketing campaigns, and enhanced customer engagement initiatives. The insights led to a 15% increase in footfall within three months, demonstrating my ability to deliver data-driven solutions that improve retail performance and customer experience.

Apr 2021 – Feb 2025 · 3 yrs 10 mos

• As a freelance Software Analyst, I collaborated with cross-functional teams to drive product development from concept to deployment. I conducted thorough requirement analysis, identified gaps, and translated business needs into technical specifications. My role involved problem-solving complex system issues, optimizing workflows, and ensuring alignment between stakeholders and developers. By leveraging data-driven insights and user feedback, I helped enhance product features, improve usability, and reduce development risks. This experience sharpened my analytical skills, strengthened communication across teams, and contributed to delivering high-quality software solutions on time and within scope, ultimately boosting client satisfaction and product success.