May 2016 – Present · 10 yrs · United States and Europe

• Supported clients with both front-end and back-end WordPress web development according to GEO / AI Search and SEO best practices.
• Led the 2020-2024 Google Analytics 4 (GA4) transition strategies and efforts for all accounts.
• Implemented Google Tag Manager to improve tracking and web performance for various client websites.

Sep 2009 – Present · 16 yrs 8 mos · United States and Europe

• Grew clients' profits and online visibility via Google Ads, GEO/AI search, and organic search engine optimization (SEO).
• Created holistic Looker Studio dashboards via Google Workspace and WordPress integrations to improve marketing insights.
• Worked with startups as well as Fortune 500 companies increase their paid search ROI and expand their market share.
• Advised and educated over 50 employees and contractors across 10+ B2B and B2C clients in effective marketing campaign workflow best practices, per their specific needs and use cases.
• Developed integrated (PPC, SEO, social, offline, etc.) marketing strategies to strengthen brand awareness and promote consumers' positive perception of various brands and their hallmarks.

Jul 2013 – Oct 2014 · 1 yr 3 mos · Atlanta, Georgia, United States · On-site

Feb 2011 – Sep 2011 · 7 mos · Atlanta, GA

• Generated over $2 billion annually in direct room revenue via global budgeting and spend pace management.
• Led the 2009–2011 recovery by optimizing paid media spend for 4,400+ global properties, reducing reliance on high-commission online travel agency (OTA) channels.
• Delivered ad hoc reporting and analysis for the Web & Interactive Marketing department.
• Provided strategic direction and advice for maximizing ROI within the budgets set for various accounts and campaigns.
• Collaborated with vendors and other third-parties to provide additional reporting and analysis for the Atlanta-based paid search team.
• Educated team members on the mechanics and otherwise technical aspects of search engine marketing tracking as well as basic and advanced bid management and budgeting strategies.
• Provided additional reporting and analysis for our non-paid search teams.

May 2010 – Feb 2011 · 9 mos · Atlanta, GA

• Shared responsibility of the reporting of the Global Search Pace report with Senior Business Analyst while providing adjustments as necessary to help the company arrive at desired cost and revenue metrics.
• Worked with Google on Product Betas, providing feedback after analyzing the performance, advantages, and disadvantages that were observed during the testing stage.
• Served as part of the Test & Learn team to properly set up, analyze, and provide recommendations for future use and implementation of tested methods and technologies.
• Provided ad hoc support for the Web & Interactive Marketing department.
• Helped reduce costs spent on third-party agencies by careful review and elimination of requested unnecessary and/or redundant work.
• Increased productivity and reduced human error risks by creating macros and formulas to help alleviate staff workload.
• Proposed numerous additional avenues of revenue generation and cost savings totaling over $77 million in opportunity cost in 2010 alone.

Mar 2009 – Jun 2010 · 1 yr 3 mos · Atlanta, GA

• Worked with fellow program manager to boost sales of less profitable hotels and capture more of the market demand in their respective areas.
• Developed the coding required to launch a new internal (proprietary) product to expedite the online presence of new hotels. This helped decrease ramp up time for new hotels while generating additional revenue for them and the company.

Nov 2007 – Jan 2009 · 1 yr 2 mos · Atlanta, GA · Hybrid

• Primarily responsible for various accounts' reporting needs as well as the keyword-level bid optimizations for seven different accounts at the agency.
• Actively monitored and adjusted campaign-level spend and keyword-level bids to maintain client mandated ROI goals.
• Recommended strategy changes and macro-level optimization adjustments as needed to maintain profitability.
• Delivered weekly/biweekly/monthly reports to Client Services team incorporating client requested report modifications as needed.
• Trained interns/new employees on budget logs, reporting, and media basics.
• Independently managed the media side of smaller client accounts while maintaining ROI.
• Increased efficiencies through the creation of (semi)automated Excel tools.