Kate Erwin

Digital Marketing Specialist

Syracuse, New York, United States13 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 12 years of experience in content creation.
  • Expert in B2B SaaS content strategies.
  • Proven track record of increasing engagement and brand awareness.
Stackforce AI infers this person is a B2B SaaS content strategist with extensive experience in social media and digital marketing.

Contact

Skills

Core Skills

Content StrategyBrandingSocial Media StrategySocial MediaDigital Strategy

Other Skills

Video EditingGraphic DesignContent ManagementSearch Engine Optimization (SEO)GhostwritingCopywritingContent MarketingEmail MarketingProofreadingWritingCreative WritingCopy EditingE-commerceNewslettersMarketing

About

Hey, I'm Kate. Content is my life. I started my career as a copywriter at a content farm. 12+ years later, I'm still a copywriter, but now I take my time to create content that connects people and ideas. I've worked with countless sales and mar tech companies both full-time and freelance. If you need help creating content for your B2B SaaS brand, reach out. I'd love to collaborate. I also sometimes make TikToks. @saasykate - The main one. Mostly musings on my switch from startup life to full-time freelancing. @notthatnewyork - Exploring everything in "Upstate" New York.

Experience

13 yrs 8 mos
Total Experience
1 yr 9 mos
Average Tenure
3 yrs 1 mo
Current Experience

Orum 🥇

Social Media

Mar 2026Present · 1 mo

Plane

Social Media & Content

Oct 2025Mar 2026 · 5 mos

Salesloft

Social Media & Employee Advocacy (Leave Coverage)

Oct 2025Nov 2025 · 1 mo

Onphase

Creative Consultant

Jun 2025Present · 10 mos

Close

Social Media

May 2025Present · 11 mos

Thoropass

Social Media

Feb 2025Present · 1 yr 2 mos · Remote

Sinch

Social Media & Employee Advocacy

Feb 2025Mar 2026 · 1 yr 1 mo

Algert⚡️

Copywriter

Jan 2025Sep 2025 · 8 mos · Remote

Goldcast

Social Media

Dec 2024Feb 2026 · 1 yr 2 mos · Remote

Salesloft

Social Media & Employee Advocacy (Leave Coverage)

Sep 2024Jan 2025 · 4 mos · Remote

  • Temporary social media management and employee advocacy to cover parental leave

Usergems 💎

Social Media & Employee Advocacy

Jan 2024Jan 2026 · 2 yrs

Chili piper

Social Media

Dec 2023Apr 2025 · 1 yr 4 mos · Remote

  • 2024 Metrics:
  • 2.8+ million organic impressions (7,624 a day on average)
  • 9.7% organic engagement rate
  • 13,168 new followers
Social Media StrategySocial MediaVideo EditingGraphic Design

Ghost megaphone

Fractional Social Media, Content & Ghostwriting

Jul 2023Present · 2 yrs 9 mos · Syracuse, New York, United States · Remote

Grammarly

Grammarly Ambassador

Mar 2023Present · 3 yrs 1 mo

  • As a brand ambassador for Grammarly, I share my experiences across social and with my networks.
  • The Grammarly Collective is an exclusive community of professionals passionate about Grammarly, communication, and the opportunity of generative AI to help users achieve their goals.

Beam content 💡

Social Media

Mar 2023Aug 2025 · 2 yrs 5 mos · Remote

  • LinkedIn content creation and ghostwriting for B2B SaaS brands in the revenue community

Contractbook

Head of Content

Mar 2022Jul 2023 · 1 yr 4 mos · Remote

  • Building a holistic content strategy that includes owned, earned, and sponsored content opportunities serving prospects, customers, and the greater B2B SaaS community
  • Managing our universal content calendar, which includes articles, videos, social media posts, emails, and events (both in-person and virtual)
  • Spearheading our thought leadership initiative, which amplifies the voices of diverse team members and provides training for anyone looking to grow their personal brand
  • Collaborating with Sales, Product Marketing, Customer Success, and Partnerships teams to ensure consistent, customer-centric messaging across channels

Cinsyr creative group

Content & Brand Strategist

Nov 2021Present · 4 yrs 5 mos · Hybrid

  • Current Clients: Hueber Breuer Construction
  • Past Projects: Wegmans, Dinosaur Bar-B-Que, Toss & Fire Wood-Fired Pizza, Syracuse Parks & Recreation, Beak & Skiff, Facil-IT, Team Banx at Compass, Hanover Real Estate Development, SECNY, RM Real Estate Group, Lahinch Group, LoSo Lakeside Apartments, Sirius Orthodontics
Content StrategySocial Media StrategyBranding

Mailshake

Content Marketing Manager

Jun 2021Mar 2022 · 9 mos · Remote

  • Managed content across channels, including our blog, social media, email, landing pages, and virtual events
  • Educated and entertained sales reps, marketers, and early-stage founders as the Managing Editor of a 79 DR blog
  • Developed and distributed marketing materials for new product launches
  • Collaborated with our Partner Marketing Manager to grow our partner content, our Digital Marketing Specialist to improve our organic traffic, and our Growth Marketing Manager to increase conversions from our content
Content ManagementContent StrategySearch Engine Optimization (SEO)Digital Strategy

Storyslab

Director of Content Marketing

Sep 2020Jun 2021 · 9 mos · Hybrid

  • Developed our content strategy and worked with contractors and team members to craft inspiring content that increased unique pageviews over 120% YoY and average time on page over 132% YoY (with blog pageviews up 199% YoY and time on page up 244% YoY)
  • Grew brand advocacy and audience reach to increase awareness, engagement, and product adoption
  • Crafted and refined our messaging and brand identity across our website, blog, email, social media, and all other channels
  • Generated quality inbound leads for our sales team and increased MQLs by over 80%

Chasedesign

Marketing Manager

Nov 2019Dec 2020 · 1 yr 1 mo · Hybrid

  • Clients: Nestle (Nespresso), Intuit (TurboTax), iRobot, Procter & Gamble, Mars Wrigley, Energizer, American Greetings, Husqvarna, Tessy, Johnston
  • Owned all marketing, including our brand, blog, email, and social media
  • Increased website traffic and engagement (organic traffic up 43.4% YoY, users up 56.7% YoY, time on site up 156.6% YoY)
  • Grew our LinkedIn presence from nothing to 9,000+ impressions a month with more than a 10% engagement rate, increasing traffic from social media to our website more than 423%
  • Developed and published 12 case studies showcasing our capabilities
  • Built an internal brand team and started drafting our brand guidelines
  • Provided copywriting, creative strategy, and proofreading support

Tcgplayer.com

2 roles

Marketing Communications Manager

Sep 2017Nov 2019 · 2 yrs 2 mos · On-site

  • Led a team of copywriters to produce B2B, B2C, and corporate marketing content
  • Defined and maintained the company’s brand voice and style to ensure a cohesive customer experience across channels
  • Curated our B2B and corporate content strategy and iterated based on engagement and adoption metrics
  • Crafted executive-level communications in collaboration with the CEO and other senior team members
  • Partnered with Product, Sales, and Creative teams to ensure successful product launches and participation in industry trade shows

Copywriter

Nov 2016Sep 2017 · 10 mos · On-site

  • Wrote and edited B2B and consumer-facing marketing copy, HR and recruiting materials, and technical documentation, including:
  • Newsletters
  • Blog posts
  • Press releases
  • Help files
  • Quick start guides
  • Handbooks and policy documents
  • UX copy
  • Web pages (including careers.tcgplayer.com, seller.tcgplayer.com, app.tcgplayer.com and developer.tcgplayer.com)

Raymour & flanigan furniture

Copywriter

Dec 2015Nov 2016 · 11 mos · Syracuse, New York Area · On-site

  • Wrote, edited, and proofread consumer-facing, B2B, and internal content across departments for both web and print, including:
  • Marketing emails
  • Product descriptions
  • Website landing pages
  • Magazine articles
  • In-store signage
  • Community outreach materials
  • Postcards and flyers
  • Design tip brochures
  • Four different newsletters
  • Social media ads
  • Press releases
  • Newspaper inserts and ROPs

Virtucom group

Copywriter

Aug 2012Dec 2015 · 3 yrs 4 mos · Syracuse, New York Area · On-site

  • Clients: Best Buy, PetSmart, Office Depot, Academy Sports + Outdoors, Walmart, Fingerhut
  • Wrote SEO product descriptions for a variety of multichannel retailers
  • Proofread content to ensure accuracy and adherence to style guide requirements
  • Created and edited style guides
  • Served on both the community involvement and events committees and wrote a section of the company's quarterly employee newsletter

Education

SUNY New Paltz

Bachelor of Arts — English

Jan 2007Jan 2011

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