Kritika Kukreja

Business Development Executive

Mumbai, Maharashtra, India9 yrs 11 mos experience

Key Highlights

  • Led social media strategy for top healthcare brands.
  • Achieved 1 billion+ organic digital reach.
  • Expert in creative communication and brand management.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in social media and brand strategy.

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Skills

Core Skills

Social MediaManagementCreative CommunicationDigital StrategyMarketingBrand StrategyDigital MarketingCreative WritingAccount ManagementContent ManagementContent Writing

Other Skills

Article CurationBloggingBrand ManagementBrandingCampaign ConceptualizationCampaign DeliveryCampaign ExecutionClient RelationsClient ServicingCommunity EngagementContent IdeationContent StrategyCopywritingCreative DirectionCreative Strategy

Experience

White marque solutions

Social Media Team Lead | Creative Strategy & Execution | LinkedIn Personal-Branding

May 2025Present · 10 mos · Mumbai, Maharashtra, India · On-site

  • I lead a team of creatives from a strategic and managerial role, shaping the full spectrum of social-media, content, campaign direction and client relations. My goal: turn ideas into stories that build brands and scale businesses.
  • Current Brand Portfolio:
  • Saifee Hospital, Mumbai — Managing the digital narrative for one of Mumbai’s leading multi-super-specialty healthcare institutions, driving engagement and credibility in a competitive landscape.
  • FertilTree (India’s pioneering IVF & fertility brand) — Overseeing campaign conceptualization and execution that positioned the brand as a trusted authority in the fertility sector.
  • M | O | C Cancer Care — Leading content strategy and creative direction to amplify awareness, support patient journeys and reinforce brand leadership in oncology care.
  • Millwood Kane — Collaboration with this legacy real-estate investment brand with 28+ years of expertise; steering social and creative direction for their high-net-worth investor audience.
  • millwoodkane.com
  • Tura Turi — The vibrant kids & parents-wear brand built on Indian design and heritage prints; executing social strategy and creative that blends fun, freshness and purpose.
  • What I Do:
  • Lead social-media operations across platforms including strategy, execution, content ideation, campaign delivery and community engagement
  • Set creative direction and manage teams of designers, writers, performance marketers, and clients to deliver cohesive brand impact
  • Handle client relations end-to-end, translating business goals into content calendars, creative assets and measurable outcomes
  • Offer LinkedIn profile management services to CEOs, entrepreneurs and senior professionals in healthcare, real estate and marketing—helping them build authority, grow influence and engage with their networks.
Social MediaManagementCreative StrategyClient RelationsContent IdeationCampaign Delivery+1

Boi exp

Sr. Manager - Creative Communication

Jul 2024Apr 2025 · 9 mos · Mumbai, Maharashtra, India · On-site

  • Leading the creative team to conceptualize & deliver pitches for FMCG, BFSIs, and top pharmaceuticals, ensuring alignment with business objectives.
Creative CommunicationTeam LeadershipPitch ConceptualizationManagement

Pinkvilla

Marketing Conceptualizer

Jul 2022Jul 2024 · 2 yrs · Mumbai, Maharashtra, India

  • Led a team to drive strategy & execution for digital, on-ground, & influencer-led IPs, achieving an organic digital reach of 1 billion+.
  • Oversee LinkedIn communication, ensuring brand positioning with thought leadership.
  • Guide the team in conceptualizing & executing lifestyle & entertainment-focused campaigns, each garnering an organic digital reach of 2 million+.
Digital StrategyInfluencer MarketingCampaign ExecutionMarketing

Repindia

Group Head (Copy) | Brand Strategy

Apr 2021Jul 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

  • - Led a team driving digital strategy, copy, branding, and influencer campaigns for lifestyle & OTT brands, including Cetaphil, Enrich, Beardo, Streax Professional, ShoppersStop, Lee Cooper, Voot Kids, and Comedy Central.
Digital StrategyBrandingInfluencer CampaignsBrand StrategyDigital Marketing

Crossroads digital

Creative Writer & Sr. Account Manager

Sep 2019Apr 2021 · 1 yr 7 mos · Mumbai Area, India

  • Led a team of creatives to drive strategy and copy for lifestyle, hospitality, and influencer-led brands, working with Amrapali Jewels, Tribe by Amrapali, Bastian Hospitality and celebrities like Sonam Kapoor and Lakshmi Manchu.
  • Client Servicing and Brand Management
Creative WritingBrand ManagementClient ServicingAccount Management

Curly tales

Writer, Editor, Social Media Strategist

Sep 2017Mar 2019 · 1 yr 6 mos · Mumbai Area, India

  • Led a team to drive digital growth:
  • Managed 1,600+ long-format articles across food, lifestyle, and travel.
  • Led Instagram strategy, achieving 120%follower growth in 6 months.
  • Produced & directed 100+ reel-format videos over 2 years.
Content ManagementSocial Media StrategyVideo ProductionSocial Media

Nukkad by stage

Content Writer

Jun 2015Jun 2017 · 2 yrs

  • - Curated and published over 1000 articles across genres including Lifestyle, Celebs, Humour and Animals.
Content WritingArticle Curation

Education

DES College Of Physiotherapy

Bachelor's degree — Bachelor of Physiotherapy

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