Dwayne Ferguson

CEO

London, England, United Kingdom31 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Over a decade of experience in AI strategy.
  • Led AI literacy programs enhancing employee engagement.
  • Successfully integrated AI solutions across business functions.
Stackforce AI infers this person is a Digital Marketing and AI Strategy expert with a focus on innovative web solutions.

Contact

Skills

Core Skills

Ai Strategy DevelopmentDigital StrategyBusiness StrategyAccount ManagementClient Services

Other Skills

Cross-functional Team LeadershipChange ManagementAI-enhanced practicesAI literacy programSocial Media StrategyWeb DesignMarketing StrategySales StrategyMobile App DevelopmentDigital Campaign ManagementDigital Presence ManagementWebsite DevelopmentClient LiaisonWebsite CustomizationCampaign Management

About

Summary: Accomplished AI Strategist with over a decade of experience in leveraging digital design solutions to drive business innovation, efficiency, and competitive edge. Expert in utilising AI for web design and SEO, identifying AI opportunities, and developing strategies that align with business goals. Experience: Chief AI Strategist at Transform AI Ltd - Spearheaded the company's AI strategy, aligning it with overall business objectives. - Partnered with key stakeholders to foster an understanding of AI capabilities and integrate AI solutions into various business functions. Digital Director at Digital360.mobi - Introduced AI-enhanced practices and procedures to inform overall business strategy and investment, positioning the company as a leader in AI web design innovation. - Designed and implemented a company-wide AI literacy program, enhancing employee engagement with AI tools and concepts. Skills: - AI Strategy Development - AI-assisted web design course creator and tutor - Cross-functional Team Leadership - Change Management - Communication and Public Speaking Languages: - English (Fluent) Interests: - Exploring emerging AI technologies and methodologies. - Mentoring start-ups and entrepreneurs in leveraging AI for business growth. - Communicating AI technologies to new audiences ---

Experience

31 yrs 9 mos
Total Experience
3 yrs 11 mos
Average Tenure
2 yrs 11 mos
Current Experience

Transform ai ltd

Director

Jun 2023Present · 2 yrs 11 mos · London, England, United Kingdom · Remote

  • AI Strategy consultant for medium-sized businesses.
  • From 2025 we will be offering AWS AI Solution Architecture services
AI Strategy DevelopmentCross-functional Team LeadershipChange Management

Outside the box recruitment ltd

Digital Director

Aug 2016Present · 9 yrs 9 mos · London, United Kingdom

  • Outside The Box Recruitment is a boutique specialist recruitment consultancy created to give candidates what they want; a personal, specialised, and knowledgeable recruitment services. We focus on the luxury and premium sectors of Fashion, Retail, Lifestyle, Fine Jewellery and Beauty, identifying ideal candidates and next career moves.
  • I began OTB with my wife, Charmain, after she became disillusioned working with agencies that only focused on meeting KPI’s and not on what was best for the candidate or business.
  • Settling into the role of Digital Director, I leveraged the Digital 360 team to create a brand, website and social media strategy that has allowed the company to grow to three members of staff in two years and hire offices in London’s West End. The company now serves clients all over the world placing international directors and sales staff in key positions.
  • Brands include Harrods, Selfridges, Hermes, Coach, Pink, Forever New to name a few.
  • For more details, visit www.otbrecruitment.com
AI-enhanced practicesAI literacy programDigital Strategy

Cc collect ltd

Managing Director

Sep 2014Jun 2017 · 2 yrs 9 mos · London, United Kingdom

  • CC Collect is a mobile app designed to make duty and tax payments simple. It is currently being used under licenced throughout Europe and Canada and is translated into seven languages.
  • Customs Clearance Ltd invited me to develop the app and implement a sales strategy. As Managing Director, I sold the app to several companies, our biggest client being DPD.
  • When Brexit changed the rules around importing and exporting, the business model needed to change. The app is still used but in a reduced capacity.
Sales StrategyMobile App DevelopmentBusiness Strategy

Digital360.mobi

Director

Jul 2013Jun 2023 · 9 yrs 11 mos · London, England.

  • At Digital360, our mission is your ambition. Whether it’s a new social media strategy to gain followers, a modern web-design or app to engage customers, or a complete fresh-take on your marketing strategy – we have the skills, knowhow, and capacity to help.
  • Operating as your in-house digital team, we take care of the hard graft for you, so you can focus on what you do best – running your business and delighting your customers.
  • We know digital inside out, so all you need to do is tell us is how far you want to go, and we’ll get you there. For us, it’s all about communication. The more we communicate, the more we understand you, your business and what you want to achieve, and the more we can tailor our solutions to deliver measurable results.
  • How we work:
  • YOUR IN-HOUSE TEAM
  • We provide the team you need, at a fraction of the price of hiring specialists and managing the project yourself. With our diverse team, there is no limit to the specialist skills you can access, and of course, we manage the entire process for you, identifying exactly what you need, and when, to achieve your outcome. We do the thinking and planning for you.
  • THE 1444 QUICK START PLAN
  • Our entry level plan is designed to get your business started online. Once we’ve completed a thorough Digital Strategy Consultation for you, we’ll create a professional logo and a 6-page bespoke website designed especially for you by our UX designer (we never use templates). You’ll receive a domain name, email account and hosting all for £1444 and £100 per month thereafter for updates and maintenance.
  • AGENCY IN YOUR POCKET APP
  • Our App is designed to bring your digital services closer. Learn more about each of our services and book a call with our experts. To download, go to https://agencyinyourpocket.com
  • If you’re ready to heighten your business profile and translate your ambitions into a digital strategy, that will set your business apart, I invite to you connect or call +44 (0) 207 593 8360
Social Media StrategyWeb DesignMarketing StrategyDigital Strategy

Dna london

Senior Account Manager - Fixed Term Contract

Apr 2013Jun 2013 · 2 mos · London, United Kingdom

  • As a Senior Account Manager, I was the joint lead for the Nissan UK digital account and was responsible for the design and implementation of several large digital campaigns.
Digital Campaign ManagementAccount Management

Sapientnitro

Account Director - Fixed Term Contract

Aug 2011Jan 2012 · 5 mos · London, United Kingdom

  • Saprient Nitro is a digital brand agency committed to partnering with its clients to transform the way they work and serve their clients through digital.
  • I was invited to join the team and work with Unilever to consolidate its global digital presence into a single platform created by Saprient Nitro. This gave Unilever a common proprietary system from which the performance of sub brands could be measured. Brands I worked within included Magnum and CIF Cleaning products.
Digital Presence ManagementAccount Management

World archipelago internet ltd

Head of Client Services for Property

Mar 2010Jul 2011 · 1 yr 4 mos · Putney, London

  • World Archipelago specialised in website templates including apps, designed to help estate agents show off their property portfolio and attract clients. Clients included many leading brands including KFH.
  • I played a critical role in the development of the technology as well as liaising with clients to customise websites.
Website DevelopmentClient LiaisonClient Services

Global beach (autotorq.com)

Senior Account Manager

Jan 2009Mar 2010 · 1 yr 2 mos · Fulham, London.

  • Global Beach operating under the brand Autorq.com was the main provider for Ford dealership websites. My role was to sell the website package to the dealership and support them through the customisation of the site.
Website CustomizationAccount Management

Burrows

Senior Account Manager

Jun 2008Jan 2009 · 7 mos

  • Working with Burrows, I worked on the Volve UK account managing a competition for young artists to win a new sports car. The campaign was launched in conjunction with The Independent, Yahoo and Vice Magazine and the large creative agency Mindshare. Seven judges from different parts of the creative industry decided on the winner who was announced at a big show in Shoreditch.
Campaign ManagementAccount Management

Urban hype consultancy ltd

Director

Jan 2003Jun 2008 · 5 yrs 5 mos

  • Urban Hype Consultancy was my first step into entrepreneurship that taught me many important lessons about running a business. It is these lessons that has enabled me to scale Digital 360 and create the success that it is today.

Bt

Internet Technical Consultant

Jan 1990Jan 2000 · 10 yrs

Education

Birkbeck, University of London

Bachelor’s Degree — Politics & Philosophy

Jan 1993Jan 1995

University of North London

HND Business Studies & Finance — Business and Corporate Finance

Jan 1994Jan 1997

Holloway Boys School

8 O Levels 3 A levels

Jan 1976Jan 1982

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