T

Thomas Thibord

Digital Marketing Specialist

France13 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful brand restages for major FMCG brands.
Managed multi-million euro portfolios with significant market share.
Expert in developing innovative marketing strategies.

Stackforce AI infers this person is a seasoned FMCG marketing professional with extensive brand management experience.

Contact

Skills

Core Skills

Marketing ManagementInternational MarketingMarketing StrategyBusiness StrategyBrand Management

Other Skills

FMCGDigital MarketingProject ManagementMarket AnalysisCorporate FinanceEntrepreneurshipProduct MarketingProduct DevelopmentEnglishTrade MarketingCustomer InsightBrand EquityConsumer ProductsShopper MarketingProduct Innovation

About

Former cookie dealer @Mondelez, turned ice tea brewer, cola connoisseur and crisp enthusiast @PepsiCo EMLYON & Ginette Alumni | #food #marketing

Experience

Pepsico

4 roles

Senior marketing manager Lay’s - France

Promoted

Jul 2024 – Present · 1 yr 9 mos

Management of Potato Chips total portfolio (230M€ turnover)
Lead of end-to-end restage strategy (communication, portfolio reset incl. renovation & innovation)
Acting as Marketing Director(reporting into WE board & Global brand teams)
Management of 5 people

International MarketingMarketing StrategyMarketing ManagementBusiness StrategyFMCGDigital Marketing+1

Marketing manager CSD (Pepsi/7Up) & Energy Drinks (Rockstar).

Apr 2022 – Jul 2024 · 2 yrs 3 mos

Management of CSD & Energy total portfolio (130M€ turnover)
Definition and execution of the Beverage 3y strategy for FR BU
Full restage of the Pepsi brand including breakthrough "Pepsi Street Food" & "Pepsi x La Folie Douce" activations (1m€ earned media, Pepsi Zero reaching 15% SOM on zero sugar colas)
Management of one SBM & two JBM

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management

Senior Brand Manager Lipton Ice Tea

Jun 2020 – Mar 2022 · 1 yr 9 mos

Management of RTDT #1 brand in France (210MM€ sell-out / 56% val MS)
In charge of brand strategy: portfolio & innovation strategy, media planning and activation, P&L management
Management of two Junior Brand Managers (L5)
Close collaboration with Joint-venture central team (Pepsi Lipton International)

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management+1

Senior Brand Manager - Tropicana

Nov 2018 – Jun 2020 · 1 yr 7 mos

Management of France #1 Juice player (105ML/ 205M€)
Building and delivery of 2020 plans in TH (Core redesign, Organics restage, 4 locally-led NPDs)
& OOH (channel-led acceleration initiatives)
Recommendation of 2021 restage (futureproof portfolio, bottle optmisation, value engineering)
Management of one JBM

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management+1

Mondelēz international

5 roles

Brand Manager Côte D'Or Business/Innovation

Oct 2017 – Oct 2018 · 1 yr

Management of France #3 tablet brand (11kT/ 140M€)
Definition of trade strategy and implementation of activation plans (trade key partner)
EU lead on Premium innovation
Management of an ABM

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management+1

Brand Manager - Milka Activation & Innovation

Promoted

Sep 2016 – Oct 2017 · 1 yr 1 mo

Management of France 2nd biggest chocolate tablet brand (17kT/ 160M€)
Building and delivery of local marketing strategy (communication, portfolio)
European lead on social strategy (YouTube, Instagram, Facebook)
Management of one ABM

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management+1

Brand Manager - Granola

Feb 2016 – Sep 2016 · 7 mos

Management of communication and innovation of France #2 biscuit brand (17kT/ 122M€)
Building of Bar IMC #NightAssistance (>80M impressions, Grand Prix Strategies)
Lead on Equity rework with update of strategic framework (brand ladder, story teller)
Support on Brownie Platinum launch (P&L consolidation, Trade Story, Designs)

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management+1

Junior Brand Manager - Kids Portfolio (PRINCE de LU / LULU L'Ourson)

Promoted

Sep 2013 – Jan 2016 · 2 yrs 4 mos

Management of France #1 biscuit brand (33kT/ 127M€) & Young Kids portfolio (7kT/53M€)
Lead on market analysis and forecast assumptions
European lead on innovation for Goûter Moelleux extension (3,6M€ NR)
Management of an intern
Monthly competitor watch

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management+1

Assistant Brand Manager - LU Equity

Jan 2013 – Sep 2013 · 8 mos

Monthly business tracking of LU Local Heriutage portfolio (150kT/900M€)
Co-lead on building and delivering two activations (1M€) and one OOH campaign (90% likeability)
Support on 2014 communication platform launch (TV, print, digital)

International MarketingMarketing StrategyBusiness StrategyFMCGDigital MarketingProject Management

Unilever

International Assistant Brand Manager (Maille-Amora-Alsa)

Dec 2011 – Jun 2012 · 6 mos · Rueil-Malmaison

Tailor-made support to local markets in their marketing strategies (activation, equity, innovation)
Monthly business tracking of Sales performances across areas (North America, Europe, Asia)

Borch leeman pty ltd

Business Assistant (Internship)

Jun 2010 – Dec 2010 · 6 mos · Melbourne, Victoria, Australie

Méthodia

Mathematics Tutor

Sep 2009 – Dec 2011 · 2 yrs 3 mos · Lyon Area, France

- Tutoring to 16-17yo students preparing High School exit exam ("Baccalauréat")

Education

emlyon business school

MSc in Management — Marketing

Jan 2009 – Jan 2013

East China Normal University

Programme "Entrepreneurs for Asia" (EMLYON Asian Campus)

Jan 2012 – Jan 2012

Lycée Sainte-Geneviève

Classe préparatoire économique et commerciale — option scientifique

Jan 2007 – Jan 2009

Stackforce found 100+ more professionals with Marketing Management & International Marketing

Explore similar profiles based on matching skills and experience

Henrik Wenders

Senior Vice President Audi Brand

at Audi AG

Ingolstadt, Germany18 yrs 8 mos exp

Guillaume Chesneau

President I Business Executive Officer Nespresso France & DROM

at Nestlé Nespresso SA

Paris, France27 yrs 2 mos exp

Driving PerformanceP&L ManagementSales Strategy

Utkarsh Agarwal

Director and Business Head

at MYND Fintech

New Delhi, India10 yrs 6 mos exp

Business PlanningOperations Management

Deepak Rangan

Associate Director & Head Of Field Marketing

at Happay

Bengaluru, India10 yrs 3 mos exp

Field Marketing

Ricardo Marques

SVP Marketing, Michelob ULTRA

at Anheuser-Busch InBev

New York, United States26 yrs 11 mos exp

Siddharth Singhal

Business Head - Health Insurance

at Policybazaar.com

New Delhi, India14 yrs 2 mos exp

Ujjwal Minocha

Managing Partner

at I9ovare Capital

Delhi, India20 yrs 6 mos exp

Dr. Mukesh Parmar

Board Member (Board of Directors)

at MicroPort India (subsidiary of MicroPort)

Mumbai, India18 yrs 5 mos exp