May 2024 – Present · 1 yr 11 mos · San Francisco Bay Area

• Trove is the leading branded resale and trade-in commerce partner that enables brands to easily start, run, and optimize impactful resale channels. Through its Recommerce Operating System, Trove streamlines resale experiences and operations with its proprietary technology that allows brands to customize and optimize programs of any size. World-class brands like Canada Goose, Patagonia, Levi's, lululemon, and Carhartt have trusted Trove to extend the life of millions of products through branded resale programs over the past decade. A Certified B Corporation, Trove is pioneering a new era of retail, essential for a more sustainable future.

Mar 2022 – Oct 2023 · 1 yr 7 mos · Seattle, Washington, United States

• Hired by Qurate (QRTEA) and Liberty Media to turnaround Zulily. Business was down 45% YoY in revenue and on track to lose $120M in 2022.
• Improved contribution margin by 300BPs through series of initiatives: editing and elimination of low margin categories, marketing preference for high margin categories, renegotiating shipping rates from China, reducing fulfillment capacity and changing shipping policy
• Lowered G&A expense by $100M/yr through initiatives including: transitioning away from 12 year old tech stack to Shopify, shrinking real estate footprint, reducing headcount through business process reengineering, and reducing cloud and software expense
• Improved Marketing Productivity -- diversified channel portfolio away from over reliance on FaceBook; introduced TV to mix and increased investment in SEO, SEM and Google Shopping. Ramped up affiliate channel. Increased ROAS by 50%. Returned business to net neutral customer growth for first time in 2+ years.
• Introduced new growth strategies -- specifically adding "always available" inventory into shopping experience. Over 400 brands signed up to participate and many major brands returned to site after long hiatus (Nike, Adidas, UnderArmor, etc.). "Always Available" inventory grew to 40% of revenue at its peak. This strategy also allowed us to grow new marketing channels and approaches while increasing margin.
• Achieved 5% positive YoY growth during Cyber 5 in 2022
• Helped sell Zulily to private equity firm in June 2023
• Left Zulily in October 2023 after PE buyer unable to align on go forward budget and strategy

Jun 2020 – Dec 2021 · 1 yr 6 mos

• Recruited to advise Windsor Fashions and Sun Capital on omni-channel growth strategies.

Jun 2019 – Present · 6 yrs 10 mos · Los Angeles, California, United States

Jun 2019 – Dec 2021 · 2 yrs 6 mos · Los Angeles

• Behold used AI and data science to create a real-time, stylist driven shopping experience for customers. Behold was intended to be the next evolution of stylist-in-a-box services --removing the friction to getting stylist advice while allowing that advice to be given in real-time. Built on a marketplace of more than 100 contemporary brands, Behold innovated around what a clothing ecommerce experience could be for customers.

Jan 2017 – Jun 2019 · 2 yrs 5 mos

• Asked to turnaround Trunk Club when growth stalled and it began to shrink
• Returned Trunk Club to 20% YoY growth by transitioning it from a majority men's business to a majority women's business and from being majority in-person to majority virtual.
• Led integration of systems to use Nordstrom inventory and fulfillment
• Leveraged data science to reengineer stylist-customer processes to require less labor and use more automation
• Shrunk clubhouse footprint to focus on profitable locations
• Significantly improved profitability of business
• Led over 1000 employees across eight locations

Aug 2014 – Feb 2019 · 4 yrs 6 mos

• Served on internal four person board to give management feedback and advice on business plans and how to operate within Nordstrom.

Jul 2015 – Jul 2017 · 2 yrs · Greater Los Angeles Area

• Helped incubate Sole Society within HauteLook. Sole Society was spun out as an independent company after HauteLook was acquired by Nordstrom. Remained as Board member through period of high growth and eventual sale to the Camuto Group. Sole Society leveraged mix of online, stores and wholesale to drive growth.

Mar 2013 – Jun 2019 · 6 yrs 3 mos

• Led Nordstrom's online, off-price division consisting of two separate, integrated sites -- Nordstromrack.com and HauteLook.
• Led business from early stage (less than $1M of revenue in 2008 when joined) to run rate of over $1.1B in net revenue
• Drove additional $300M in sales in Nordstrom Rack stores via the "Return to Rack" program; over 85% of online returns went back to stores and converted to in-store sales.
• Championed, built and launched Nordstromrack.com in May of 2014
• Built, maintained and innovated in-store app technology to allow for online returns in store, inventory checks, coupon incentives, special offers and "look alike" inventory via photo upload
• Conceived of and executed strategy for integrating flash ecommerce experience with persistent ecommerce experience
• Managed over 2,000 employees in five locations

Jun 2008 – Mar 2013 · 4 yrs 9 mos

• Led M&A process that resulted in sale of company to Nordstrom for $270M
• Led company from $1M annual revenue run rate to $180M+ annual revenue run rate
• Led capital raises resulting in over $40M in new investment
• Grew team from less than 20 employees in a single office to over 250 employees in three cities and four locations
• Led M&A activity including the acquisition and integration of flash-sale travel company
• Led analysis and recommendations to Board of Directors around new businesses including local services, food, wine, home, travel, continuity and others

Mar 2005 – Mar 2008 · 3 yrs

• Founding member of Executive Team that launched Helio, a 3G MVNO that was a joint venture between EarthLink and SK Telecom. Helped grow wireless company to $130M of revenue in 2007. Company acquired by Virgin Mobile in 2008.

Jun 2002 – Mar 2005 · 2 yrs 9 mos

• Member of Executive Management Team at PeoplePC, division of EarthLink and fastest growing dial-up ISP in US. One of two Vice Presidents retained after acquisition. Helped grow business from 50K subscribers to over 1M subscribers in two years; increased revenue from $6M to over $120M.
• Key member of internal EarthLink executive team that analyzed and executed strategic initiatives and investments for $500M in cash on balance sheet

Mar 2001 – Jun 2002 · 1 yr 3 mos

• Led cost cutting initiatives and business process re-engineering that lowered operational costs and significantly improved operating margins
• Key member of management team that led M&A process that resulted in PeoplePC being acquired by EarthLink. EarthLink acquired People PC because of lower operational costs that allowed PPC to be profitable in value segment of market.

Mar 2000 – Mar 2001 · 1 yr

• Launched European business unit of US internet company. Led hiring of team in Paris and assisted in hiring the team based in London. Built out business and technology infrastructure to support unique B2B2C model of selling PCs with internet access to employees of major companies. Employee purchases were subsidized, tax free, by the corporations as part of the employee's benefit package. Led account management and implementation of first account, Vivendi; sold, distributed and supported over 100,000 PCs with internet access and generated over $100M in revenue.

Mar 1996 – Mar 2000 · 4 yrs · Greater Denver Area

• Direct report to partner launching global Customer Relationship Management practice. Built business focused on CRM strategy, sales force automation, call center management, customer knowledge management and front-to-back-office integration. Practice generated $200M in revenue by third year.

Jul 1995 – Mar 1996 · 8 mos · Greater Boston Area

• Researcher at a think tank for Ernst & Young. Focused on research in two areas: Customer Relationship Management (CRM) and performance management. Helped a partner write a book for Harvard Business School Press on CRM. Co-authored studies and papers on the impact of non-financial measures on the stock purchase allocation decisions of institutional investors.