Apr 2022 – Mar 2023 · 11 mos

• I was working as a YouTube marketer. The channel’s growth has become 4x.
• Understanding the video platform and using it to promote business and driving online doctor consultations on the Apollo 24|7 app.
• My major responsibilities are defining and implementing channel strategy, including long-term goals, go-to market strategies, and key performance indicators within YouTube’s search engine.
• I manage the channel content, including digital media assets, social media marketing campaigns, and creating videos with the finest network of Apollo doctors across the country.
• The pre-production involves research on the current target audience and SEO. The post-production involves working closely with the design team to polish the videos, and optimising videos to ensure maximum views.
• Overall, the idea is to generate a greater impact by making authentic medical information accessible to all. The ideating also involves a continuous and thorough research on title creation to generate a greater impact, maximising exposure through the use of SEO and thumbnail selection, increasing the number of subscribers, and leveraging videos across other social media platforms.
• Overseeing channel business and analytics, including reporting, analysis, and optimisation is a part of my day-to-day.

Jan 2022 – Mar 2022 · 2 mos

Oct 2021 – Dec 2021 · 2 mos · New Delhi, India

• I was solely responsible for ideation, operations, development and marketing for functional apparel pieces within the lines of Mainstreet’s brand language. The day-to-day involved researching current fashion trends, understanding our consumer pool, collaborating and forming a design team to develop ideas for new products based on research data, designing sketched for new products with a design team, testing and deciding on fabrics, colours, patterns and textures for each design, overseeing the production of designs, including carrying out fittings, determining prices and managing marketing.

May 2020 – Apr 2021 · 11 mos · Mumbai, Maharashtra, India

• MainstreetTV is a fashion consignment platform, promoting art and culture. Everything from close tours to podcasts to unboxing, they cover all forms of content on our YouTube and Instagram handles. Creating content around fashion and hype culture, news based content on our Instagram page on a daily basis.
• Currently, handling MainstreetTV’s social media platform i.e. Instagram. Posting daily updates and news based content. The process involves ideation, content creation, optimisation, distribution, and measuring performance on a daily basis.
• Conducting interviews with Indian artists such as musicians, designers, brands on a weekly basis for Mainstreet Mandate page.

Apr 2021 – Aug 2021 · 4 mos · New Delhi, India

• Worked as a fashion consultant and a marketing specialist providing personalised solutions by addressing the unique challenges of our client’s industry and business, and meeting their needs in terms of brand image and growth using tools like marketing and brand management. My core function areas included RKIVE Solutions, ‘Vintage’ by RKIVE and RKIVE Wholesale Studio. Provided services like branding, marketing, optimisation, client servicing and content creation — for two apparel brands namely ‘Wake Your Dreams’ and ‘STRUCT’; and one jewellery brand ‘Tichu’ in the solutions department. My responsibilities were retail centric for the vintage sourcing department, which included application of warehouse management systems, company profiling, pricing and policies and collecting vintage clothing, furniture and automobiles essential for formation of the retail chain. Textile management was solely driven by me for the wholesale department. I worked with recycled cotton and polyester fibres locally to be more inclusive for the company’s bulk sourcing element.

Jan 2020 – May 2020 · 4 mos · Gurgaon, Haryana, India

• Responsible for handling all the operations for the Knitwear Design Department. The department was introduced very recently to this organisation. The whole design process is followed in order. Starting from inspiration to sourcing of different materials/machines/yarns/fabrics to ideation and design developments including surface developments and draping. Managing and handling all the processes taking place for knitwear, overlooking garment construction and finishing for the final ensembles.
• The designs were showcased in Lakme Fashion Week 2022, Vogue Runway Reels on Instagram and Shivan & Narresh’s Wilding 20s show in 2021. ‘SNKnits’ was launched in 2022 which highlighted my designs in categories like dresses, blouses, jumpers, blazers and scarfs. All the structures, three dimensional and two dimensional were developed on flat-bed knitting machines using the purest natural fibres both in slub and thick-thin yarns.

Jun 2019 – Jul 2019 · 1 mo · Gurgaon, Haryana, India

• Carrying out all the major responsibilities of a fashion design intern. Learning the day to day operations in the design, production, marketing and sales departments of the organisation. Curating ensembles and acquiring new skills in the field of management and production of a design house. Understanding the design process and operations in a real industry setting.