Yash Bansal

Product Marketing Manager

Noida, Uttar Pradesh, India8 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving product marketing strategies.
Proven track record in content marketing and audience growth.
Strong background in building strategic partnerships.

Stackforce AI infers this person is a Product Marketing Specialist with expertise in SaaS and EdTech industries.

Contact

Skills

Core Skills

Product MarketingGrowth MarketingContent MarketingContent Strategy

Other Skills

Audience GrowthCampaign ManagementCollaborationCommunity EngagementCross-functional CollaborationDigital MarketingEvent ManagementEvent MarketingGoogle AnalyticsIntegration PartnershipsKaneAIMarket ResearchPartner MarketingPositioning (Marketing)SEO

About

I am a Product Marketing Manager at LambdaTest, a cloud-based testing platform that helps developers and testers perform manual and automation testing. I'm a MBA-degree holder in marketing from the Institute of Management Technology, Ghaziabad, where I am learning the latest concepts and practices in the field.

Experience

Lambdatest

Product Marketing Manager

Nov 2022 – Present · 3 yrs 4 mos · Noida, Uttar Pradesh, India

🔶 Organize Online & In-Person LambdaTest Bootcamps to empower the Global QA community.
🔶 Driving Integration Partnerships and exploring co-marketing opportunities to enhance brand reach.
🔶 Hosting community meetups across India, the US, and Europe for developers, testers, and QA professionals.
🔶 Collaborating with top e-learning platforms like LinkedIn Learning, Coursera, Udemy, and Simplilearn for course partnerships.
🔶 Building strategic partnerships with open-source projects and sponsoring tools to drive mutual growth.
🔶 Inviting and hosting QA/QE & Engineering Leaders in the LambdaTest XP Webinar/Podcast Series to share industry insights.
🔶 Leading marketing efforts for TestMu Conference, the largest free online testing event, and expanding industry collaborations.
🔶 Collaborate with Product, Design, Sales, Engineering, and Customer Support teams to deliver top-notch results.
🔶 Run and Execute events and marketing email campaigns via Braze, Salesforce Pardot, SuperAGI, etc.
🔶 Passionate about building strategic alliances, fostering tech communities, and driving impactful marketing campaigns.

Integration PartnershipsPartner MarketingGrowth MarketingGoogle AnalyticsProduct MarketingDigital Marketing+1

Byju's

Content Marketing Manager

Nov 2018 – Nov 2022 · 4 yrs · Noida, Uttar Pradesh, India · On-site

➼ Led end-to-end content marketing campaigns, increasing brand visibility and audience growth.
➼ Managed cross-functional teams, collaborating with designers, writers, and strategists to deliver compelling content.
➼ Worked closely with sales and product teams to create conversion-focused content.
➼ Content Strategy and Promotion Planning on YouTube, Revenue Generation through Viral Content, and Managing Publishing Content.
➼ Work cross-functionally with all stakeholders to produce high-quality courses & content with best-in-class instructors and instructional designers.
➼ Creating Community & Content Growth Planning & Strategies to drive maximum audience from the market.
➼ Overseeing day-to-day planning, organization, creation, and publishing of all content.
➼ Working closely with the leadership team in order to formulate a content strategy that is valuable to the business as well as the desired target audience.
➼ Identifying fresh content in close coordination with the SEO/Product team, monitoring organic website traffic, and providing accountability for deadlines.
➼ Spearheading all content marketing initiatives in sync with the marketing team.