Apr 2019 – Apr 2023 · 4 yrs · Mumbai

• Scaled a modern nutraceutical and functional wellness brand, transforming it into a science-backed D2C supplement brand. Deep exposure to ingredients, formulation science, R&D, clinical positioning, and consumer trust-building.
• Scaled D2C business through product, brand, and digital transformation.
• Built end-to-end digital experience including website, content ecosystem, landing pages, expert-driven education funnels, and CRM journeys.
• Improved website conversion from 2% to 10% through content-led education, redesigned product pages, and consumer trust mechanisms.
• Gained hands-on experience across supply chain, sourcing, packaging, clinical claims, compliance, and category research
• Ensured brand makeover of the organization encompassing positioning, manifesto, packaging, and visual identity. Went on to win the prestigious Dieline award in 2022.
• Built and mentored a multi-functional team across product, tech, marketing, nutrition, and operations.

Sep 2015 – Present · 10 yrs 8 mos · Mumbai Metropolitan Region · On-site

• bon happetee - the IMDb of Indian food
• Built one of India’s earliest and most culturally relevant digital weight-management ecosystems, combining nutrition science, behaviour design, and modern wellness principles. Created India’s largest food & nutrition database and behavioural scoring system that led to 15,000+ sustained weight-loss outcomes.
• Developed a complete weight-management ecosystem: mobile app, meal planner, behaviour nudges, personalised scoring, and coaching
• Deep understanding of traditional Indian foods, metabolic health, and the behavioural psychology behind culturally familiar wellness practices.
• Created India’s most comprehensive food and nutrition database (20,000+ foods)
• Achieved 150,000+ app downloads and 15,000+ verified weight-loss success stories.
• Designed a 10-point gamified nutrition scoring system—users scoring 8+ delivered 60% better outcomes.
• Licensed nutrition intelligence platform to multiple health-tech companies, telemedicine platforms, and food-tech apps, such as Swiggy, Wellthy Therapeutics, Zydus Cadila, Apollo 24/7, Dr Reddys Labs to name a few.
• Built the company from idea → prototype → product → PMF → acquisition.

Oct 2008 – Sep 2015 · 6 yrs 11 mos · Mumbai, india

• My longest stint thus far and most important contributor in personal growth going from executive to manager to director. Played various roles in content management, training, new business development and set-up and finally in sales and BD. Gave me the confidence to start my first tech start-up in the health tech space
• Defined and implemented new content strategy; planned, trained, and set up new service launches across APAC in India, Indonesia, Philippines, Thailand
• Spearheaded Vodafone India and Airtel managed services account and accomplished 20X growth in revenue in over 3 years – from INR 3 Cr to 60 Cr

Aug 2007 – Sep 2008 · 1 yr 1 mo · mumbai

• Maya Media (A division of Maya Movies Pvt ltd.) (August 2007 to Sept 2008) - Consultant
• Creative and Production Head
• Part of the core team and in charge of creative development for fiction and non-fiction shows right from idea to complete project.
• Pitching shows to various TV networks and looking into business development.
• Digikore (August 2007 to Sept 2008) – Freelance Projects
• Creative Director/Editor for Comic Book series

May 2003 – Oct 2008 · 5 yrs 5 mos

• Gained early experience in traditional and digital media and India's pioneering media house. Hands-on experience in content development, production, post-production and first brush with digital product development in entertainment tech.
• Worked on development of second season of “Cinestars ki Khoj” and “Haunted” (a horror reality show).
• Executive Produced Time bomb 9/11 a 24-episode thriller directed by Ketan Mehta. Worked as the production head for international shoots in Canada, UK and Israel.
• Executive Producer - “Bollywood Dreams” (India’s Best – Cinestar Ki Khoj)
• Zee Network - Digital Media Convergence Limited (April 2006 to July 2007)
• Senior Manager - Content
• A startup venture of the Essel Group (Zee Telefilms Ltd.) looking into the future trends of the broadcast industry.
• Part of the core team defining the content strategy and vision of the group.
• Set up the post production set-up for repurposing Zee content for all platforms on Digital Media.
• Headed (creative and content) the project to launch mobile TV and video on mobile on several operators.
• Participated in MIPCOM 2006 (Cannes) as content aggregator for DMCL.

May 2003 – Aug 2007 · 4 yrs 3 mos

Nov 2000 – Jan 2002 · 1 yr 2 mos · Ahmedabad Area, India

• • Project head and creative director for development of interactive CD-ROMS for kids based on Panchatantra with animated short stories, games and puzzles.