Jul 2023 – Aug 2024 · 1 yr 1 mo · Sydney, New South Wales, Australia · Hybrid

Nov 2021 – Jul 2023 · 1 yr 8 mos

Jan 2020 – Nov 2021 · 1 yr 10 mos

Apr 2019 – Jan 2020 · 9 mos

Jun 2017 – Apr 2019 · 1 yr 10 mos

Apr 2016 – Jun 2017 · 1 yr 2 mos

Apr 2014 – Sep 2015 · 1 yr 5 mos · Sydney, Australia

• EnhanceTV is a SaaS video platform operated by Screenrights Australia. EnhanceTV provides Australian educational institutions with access to copyrighted content from Australian broadcast television.
• My role at EnhanceTV involved managing the new business generation & client retention. In my time working at EnhanceTV I played a pivotal role in the national expansion of the service and established myself as an expert in the operations of the product.
• Core responsibilities:
• Managing the planning, implementation and analysis of all marketing materials, online advertising, Digital Newsletters & promotions.
• Maintaining key strategic relationships with broadcast partners.
• Advising our contracted development team and overseeing all development projects.
• Pitching, presenting & demonstrating the product to Australian educational bodies.
• New business generation & client retention.
• Achievements:
• Implemented & analysed new usage metrics which allowed for greater understanding of user trends and led to significant changes in customer retention and engagement.
• Facilitated the transition of existing customers from a transaction video on demand service to a subscription video on demand platform.
• Launched a successful content marketing campaign that increased the use of existing customers and led to change in marketing strategy.
• Improved ETVD online profile by using social media, instant messaging & video chat platforms to communicate with users.

Jan 2013 – Aug 2013 · 7 mos

• In early 2013, I was seconded to support in the launch of EF operations in Singapore which was a core part of EF’s expansion into the East Asian market. This role involved working directly with EF sales offices in China, Japan and Vietnam. The project involved:
• Establishing communications between the Singapore operations and global sales tams, especially East Asia.
• Providing support, training and mentoring to the administration and academic departments in relation to the introduction of new programs.

Dec 2011 – Apr 2014 · 2 yrs 4 mos

• In my position as Customer Experience Manager I worked to ensure a high level of customer satisfaction & contributed to a number of successful business development projects. In 2013, I worked with EF Singapore to launch their operations and was involved in the working group & global role out of the EF Efekta 10 iPad app.
• Core responsibilities:
• Developing and implementing initiatives to improve customer satisfaction as indicated by customer feedback, communications with sales offices & research.
• Managing and promoting EF Australia's articulation agreements with Australian Universities, including presenting at industry events & meeting with potential partners.
• Collaborating with the director of operations on all aspects of new business generation and business development.
• Achievements:
• Tripled the size of the ‘University Placement’ program enrolments by creating 6 new partnership agreements with Australia Universities and improving communications about the program with global sales team.
• Development of the ‘Job Club’ program to target new business from Working-Holiday Visa holders.
• Expanding new business opportunities by listing EF Sydney as a credited education institution with the Saudi Arabian Cultural Mission to target customers from the Arabian Gulf.

Apr 2011 – Dec 2011 · 8 mos

• Provide assistance to the Marketing manager and offshore sales teams.
• Maintain and develop relationships with a range of Australian businesses in various verticals who were participating in the EF Sydney School's Internship Program.
• Monitor customer satisfaction by analysing and interpreting the schools key performance indicators, customer feedback and contact with sales offices.
• Write web and print content for all facets of Australian operations.