M V S Murthy ( MVS )

CEO

Mumbai, Maharashtra, India28 yrs 1 mo experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Transformed marketing into a core business function.
  • Co-founded India's first enterprise collaboration platform.
  • Launched India's longest-running social media campaign.
Stackforce AI infers this person is a Fintech and SaaS growth leader with extensive experience in marketing and strategy.

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Skills

Core Skills

Executive LeadershipMarketing StrategyDigital MarketingCustomer EngagementSocial Media MarketingSalesMarketingBrand ManagementProduct Management

Other Skills

C SuiteStrategyBoard of DirectorsCorporate CommunicationInnovationAIMarketing CommunicationsFund RaisingB2B Enterprise SalesB2B SalesBrandingAdvertisingManagementLeadershipBusiness Development

About

Aircraft Maintenance Engineer turned Growth Leader, driven by a constant and deep curiosity about how innovation, culture, and strategy can combine to build definitive scale. I focus on three enduring growth levers: Revenue, Customers, and Value. My journey blends corporate depth and entrepreneurial agility — from leading transformation across top Banking, Insurance & Broking institutions to co-founding an enterprise collaboration software start-up serving 500+ organizations. Over the years, I’ve learnt that the right mix of problem solving approach, interventional technologies, design thinking and collaboration fuels sustainable scale. I believe strategy succeeds only through disciplined execution. Thinking deeply is a strong start, executing precisely, and moving fast are the pillars of impact. Speed and scale are outcomes of clarity and teamwork. A culture foodie , I thrive on cross-pollinating my observational and experiential insights, from music, sport, communities, and design. My marketing mojo is rooted in authenticity and relevance — understanding what people truly value and translating that into meaningful business outcomes. With experience shaping vision, translating it into business strategy, and driving measurable impact. I enjoy letting my work balance brand, innovation and growth. An active participant in industry forums as a speaker, panelist, and mentor, I value conversations that build perspective and inspire change. Learning, sharing, and guiding emerging leaders are my ways of giving back to the ecosystem that has shaped me.

Experience

28 yrs 1 mo
Total Experience
2 yrs 3 mos
Average Tenure
3 yrs 10 mos
Current Experience

Federal bank

Chief Marketing Officer

Jul 2022Present · 3 yrs 10 mos · Mumbai, Maharashtra, India

C SuiteExecutive LeadershipStrategyBoard of DirectorsMarketing Strategy

Tata mutual fund

Head Marketing, Digital & Corporate Communications

Sep 2018Jul 2022 · 3 yrs 10 mos · Mumbai Area, India

  • Leading the Direct Retail Business P&L generated from Marketing. Responsible for Marketing/Digital Marketing / Corporate Communication / Building Alternate Business Channels & Innovation while reporting to the MD & CEO
  • KEY ACCOMPLISHMENTS
  • ► Transformed Marketing into a core business/P&L function.
  • ► Designed and deployed a next gen Conversational AI Powered Increasing Customer Engagement capabilities at much lower costs leveraging the power of digital.
  • ► Developed an organic content delivery platform integrating TM + Telegram + Social Media
  • ► Launched Har Din Sahi Hai, India's longest running social media campaign 400+ days on the trot
  • AWARDS & RECOGNITION
  • HarDinSahiHai – India’s longest running MF campaign featured in the India Book of Records
  • The AI BoT, showcased at The Tata Group, Customer Centricity Forum for symbiotic use of Al + Human Intelligence for Superior Customer Experience
  • Ishq Bhi Risk Bhi, India’s 1st Audio Drama on Investor Education (with 100K listens) won Gold at the Buzz InContent Awards
  • AI powered Tata Quant Fund, showcased as a part of Mega Trends for 2020 by The Group Brand Custodian.
MarketingDigital MarketingCorporate CommunicationInnovationCustomer EngagementMarketing Strategy

Workapps product solutions

Co-Founder & COO

May 2016Sep 2018 · 2 yrs 4 mos · Mumbai, Maharashtra, India

  • Co-founded an Enterprise Collaboration software start-up for 500+ employee organisation.
  • KEY ACCOMPLISHMENTS
  • ► Co-founded WorkApps. India's first enterprise collaboration platform with secure enterprise chat, integration with Google maps to manage travel, attendance, conveyance reimbursements etc. and a collaborative platform with remote working capabilities.
  • ► Led Sales, Marketing & Fund Raising acquired key clients like – UTI AMC / Edelweiss / HDFC Ltd.
  • ► Managed B2B Enterprise Sales at CXO levels
  • ► Pursued strategic partnerships and investments from the likes of Zoom, HCL, ITC Infotech – all evaluated at CEO levels. Pitched to potential Middle East investors
  • ► Key Learnings: New Client Acquisition, Strategic Partnerships & Fund Raising, B2B Enterprise Sales at CXO levels.
SalesMarketingFund RaisingB2B Enterprise Sales

Tata aig general insurance company limited

Vice President - Marketing & Digital

Jun 2015May 2016 · 11 mos · Mumbai, Maharashtra, India

  • Executed online platform redevelopment, traffic, and sales generation
  • Worked on branding, advertising campaigns, and corporate communication
  • Managed CX partners like Adobe, Majesco, Mooncraft, etc.
BrandingAdvertisingCorporate CommunicationMarketing StrategyBrand Management

Icici bank

Privilege Banking Head - Product, Portfolio, Marketing & Loyalty

Aug 2011May 2015 · 3 yrs 9 mos

  • Established Privilege Banking as key business vertical as founding team member at ICICI Bank. Set up the Mutual Fund Cross Sell Business within Privilege Banking and to boost sales through relationship based cross-sell versus product led pitches.
  • As Head – Product, Portfolio and Marketing at ICICI Bank worked across Corporate / Product Teams of Privilege Banking and across Branch Banking Channel & Internet Banking Channels, Investment Products and sales verticals. Worked with the Assets, Cards & Customer Service Teams to create the core Privilege Banking – product & service proposition
  • The National Sales Manager Role of the ERV team of ICICI Bank entailed working closely across cross-functional teams from Savings & Current Accounts, Assets, Cards & Investments to create customized offerings for salaried customers and pitching to CHROs and CFOs
  • As Head – Product, Portfolio and Marketing at ICICI Bank worked across Corporate / Product Teams of Privilege Banking and across Branch Banking Channel & Internet Banking Channels, Investment Products and sales verticals. Worked with the Assets, Cards & Customer Service Teams to create the core Privilege Banking – product & service proposition
  • KEY ACCOMPLISHMENTS
  • ► Set up the Mutual Fund Cross Sell Business within Privilege Banking.
  • ► Created “Privilege Moments” a Customer Program, listed with the Limca Book of Records.
  • ► Strategic Partnerships- Revived Golden Harvest Scheme by Tanishq through ICICI Savings Account. Set up Thomas Cook Holiday Savings Account.
Product ManagementMarketingSales

Edelweiss financial services limited

Vice President Marketing

Mar 2010Oct 2011 · 1 yr 7 mos

Timesofmoney limited

Business Manager - ePayments

Aug 2009Mar 2010 · 7 mos

Brics securities

Vice President Retail Marketing

Jan 2008Jul 2009 · 1 yr 6 mos · Mumbai, Maharashtra, India

Icici bank

National Sales Manager - Salary Accounts

Aug 2004Jan 2008 · 3 yrs 5 mos

  • The National Sales Manager Role of the ERV team of ICICI Bank entailed working closely across cross-functional teams from Savings & Current Accounts, Assets, Cards & Investments to create customized offerings for salaried customers and pitching to CHROs and CFOs
  • Fiscal Nirvana (ICICI Bank’s Customer Engagement program) was amongst the finalists for the category “most innovative concept, at the Promotion and Marketing Awards, South East Asia, 2006

Webshastra pvt. ltd

Account Manager

Jul 2000Apr 2001 · 9 mos

Urja communications

Interactive Strategist

Jan 2000Jan 2004 · 4 yrs

Art advertising

Account Supervisor

Jul 1999Jun 2000 · 11 mos

Ogilvy & mather india

Account Executive

Jun 1997Jun 1999 · 2 yrs

Education

Institute for Technology and Management

MBA — Marketing

Jan 1995Jan 1997

University of Mumbai

Bachelor of Arts — Economics

Jan 1991Jan 1994

Aeronautical Training Centre Of India, Bombay

Diploma in Aircraft Maintenance Engineering — Aircraft Maintenance

Jan 1990Jan 1993

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