Jan 2017 – Present · 9 yrs 2 mos

• Coming from a family of teachers, I enjoy teaching! I am often invited to teach students & address Marketing Conferences.

Aug 2014 – Aug 2015 · 1 yr · Noida, Uttar Pradesh, India

• Managing an Online Product & Spearheading Digital Marketing at C1 India, India's Leading IT Company in e-Procurement space.

Apr 2013 – Sep 2014 · 1 yr 5 mos · Gurugram, Haryana, India

• Spearheading Marketing at AuthBridge
• Devising a Digital Marketing Strategy aligned with Business Strategy of the organization
• Responsible for Positioning AuthBridge as India’s Leading Brand in its Industry
• Managing 6 different B2B and B2c Brands including Corporate Brand AuthBridge
• Leading a team of 10 passionate digital marketing professionals in the field of creative designing, social media, content, SEO, SEM, Display Marketing and Inside Sales
• Ensuring Execution of Marketing Strategy through digital marketing plans in SEO, SEM, Display Marketing, PR, Email Marketing , Social Media & Content Marketing (blogs, case studies)
• Accountable for Lead Generation and Customer Acquisition
• Preparing powerful presentations, marketing collaterals & responses to RFPs
• Key Achievements
• Organic ranking of corporate website surged to first page for 7 out of 10 targeted keywords
• Surpassed Lead generation target by 100% and Revenue target by 80%
• Launched first of its kind Industry Leading report to position AuthBridge as a Leader

May 2012 – Apr 2013 · 11 mos · Gurugram, Haryana, India

• Digital Marketing Strategy
• Managing Internal Marketing Communications & Employer Branding initiatives calendar- Driving Rewards & Recognition Program, Town-halls, Coffee with CEOs & other engagement programs calendar
• Managing Creative assignments – presentations & collaterals
• Driving Strategy for international Alliances – US, UK and Middle East
• Analyzing Markets & potential opportunities – Market Size, Competitive Analysis
• Business Plans for investor funding
• Sales Strategy
• Leading & Managing Inside Sales team
• Responding to RFPs
• Formulating Sales Strategy and weekly dashboards of target achievements
• Key Achievements
• Launched ‘first of its kind’ Rewards & Recognition Program in the organization
• Laid the foundation of Digital Marketing team

May 2011 – Apr 2012 · 11 mos · Gurugram, Haryana, India

• Online Marketing. Organizing Marketing Events. Managing Online marketing magazine of SOIL end-end

Aug 2008 – May 2011 · 2 yrs 9 mos · Noida

• Automate manual interventions (part of £200 million insurance platform work at AVIVA UK) .
• Process Consulting focusing on improvement in billing procedures.
• Manage Live Support Operations.
• Mentor new recruits.
• Team bagged client appreciation for reducing problem counts from 500 to 220 which was further above client expectation of 280 in a very thin deadline.
• Ideated & Launched, Aviva Bowling League & Aviva Premier League (Cricket) for CSC India.
• Awarded CSC’s Spotlight of the month Award for professional excellence.
• Coordinated eight employee engagement programs involving more than 200 employees.