Poulomi Chakraborty

Marketing Associate

Bengaluru, Karnataka, India5 yrs 7 mos experience

Key Highlights

5+ years in marketing and brand growth
Expert in executing innovative marketing campaigns
Strong focus on customer acquisition and engagement

Stackforce AI infers this person is a Marketing Specialist with a focus on B2C brand engagement strategies.

Contact

Skills

Core Skills

Marketing Strategy

Other Skills

AdvertisingBTL ActivationsHyperlocal MarketingMedia PlanningSocial Media MarketingCommunicationOOH AdvertisingCustomer AcquisitionCustomer RetentionChurn ManagementCustomer EngagementAttention to DetailTime ManagementTeamworkCanva

About

An inquisitive and enthusiastic professional with over 5+ years of experience in BTL and digital activities, brand marketing and other promotional activities. Keen towards building new initiatives from the ground, and creating sustainable growth. Highlights include developing and executing innovative marketing campaigns to boost brand visibility and engagement. I am open and eager to engage in discussions on various topics, welcoming diverse perspectives and ideas 🙋🏻‍♀️

Experience

5 yrs 7 mos

Total Experience

2 yrs

Average Tenure

1 yr 7 mos

Current Experience

Swish

Marketing Associate

Oct 2024 – Present · 1 yr 7 mos · On-site

Responsible for end-to-end execution of BTL, hyperlocal branding, and ATL marketing campaigns across multiple geographies.
Led society activations to acquire and convert customers on-ground.
Executed hyperlocal branding using no parking boards, autohoods, pole branding, society-level branding.
Planned and rolled out OOH campaigns and bus shelter branding in collaboration with the branding team.
Participated in monthly budgeting and planning, overseeing smooth ground-level execution with on-ground team.

Marketing StrategyAdvertising