Aug 2021 – Aug 2025 · 4 yrs · Los Angeles, California, United States · Remote

• » First publishing hire. Responsible for team building, directing all studio communications, crafting product messaging pillars & positioning, leading social content & channel strategy, and architecting/implementing Theorycraft’s industry-leading playtesting, feedback, and community strategy for SUPERVIVE from prototype to global 1.0 launch
• » Recruited 600,000+ playtesters while in alpha development through a combination of community programs, earned media, and personally knocking on doors - ultimately leading to 1.2M+ trials at Open Beta launch
• » Grew Discord from 500 to 125,000+ through playtesting, community activations, and an incredible
• crew of volunteer moderators
• » named the game :^)

Nov 2020 – Aug 2021 · 9 mos · Los Angeles, California, United States

• » Led the global community, PR, influencer, social, and communications discipline for all of Improbable's game marketing teams & campaigns, including: the record-breaking, 4,000 concurrent player metaverse experience 'ScavLab;' the Early Access launch of Scavengers (from Midwinter Entertainment); and foundational work on Nightingale (from Inflexion Games)

Aug 2018 – Nov 2020 · 2 yrs 3 mos · Santa Monica, CA

• » Led the global community & communications team (editorial, PR, social media, influencer management, community, video, spokesperson development, regional comms), as well as directing marketing channels and communications strategy for the launch & sustain of VALORANT, Riot's competitive, character-based tactical shooter and first new IP in a decade
• » Directed the end-to-end campaign of VALORANT's closed beta, acting as campaign lead for all marketing content leading to launch, including VALORANT's record-breaking closed beta Twitch Drops campaign - specifically: highest single-day, hours-watched record in an individual game category at 34 million hours watched in one day, and second-highest peak concurrent viewership of 1.7 million
• » Built a 'credibility-first' comms platform that positioned Riot as a legitimate FPS developer to a skeptical new audience during VALORANT’s reveal-to-launch campaign

Jan 2018 – Aug 2018 · 7 mos · Santa Monica, CA

• » Led the global communications team during a transition year, navigating League esports and its 13 regional leagues through disruptive organizational change while still pushing forward on some of Riot's biggest non-endemic media moments, including . . .
• · Riot Games' CEO presenting at the Olympic Esports Forum (hosted by the International Olympic Committee (IOC) and the Global Association of International Sports Federations (GAISF)) on the inclusion of esports in the Olympics
• · Announcing Mastercard as a first-of-its-kind, multi-year global partnership with League esports
• · League of Legends' North American Finals being a feature episode of Netflix's "7 Days Out," a documentary series from the creators of Chef's Table, following the final 7 days before a major, global event

Jul 2016 – Jan 2018 · 1 yr 6 mos · Santa Monica, CA

• » Led a cross-disciplinary team (PR, editorial, video, channel, and content operations) of 11+, focused on identifying and solving the company's highest priority brand and communications challenges. These included developing Riot's bench of executive-level spokespeople, standing up new channels to serve audience needs, tackling emergent global crises, and helping Riot Games reestablish trust with its players as a candid, authentic game studio
• » Developed, staffed, and launched the "Nexus," a global dev-to-player editorial platform to tell stories about how the studio makes development decisions in League of Legends (and why)
• » Responsible for the daily editorial direction & curation of the League of Legends game client, Riot's 'front page' publishing platform visited daily by tens of millions of players around the world
• » Built League’s live video communications pipeline, with "/dev diaries" to develop Riot Games' senior spokespeople, and "Riot Pls," a quarterly State of the Union video address with League’s Executive Producer

Sep 2014 – Jun 2016 · 1 yr 9 mos · Santa Monica, CA

• » Developed, managed, and implemented all global player-facing communications strategy related to game updates, game design, and live balance in League of Legends
• » Led the design and implementation of Riot's "International Design Communications Program," where regional offices sent local representatives to LA to be trained as game design communications experts (SMEs). Oversaw and directed a global network of 10+ SMEs as they provided regionally-focused communications for their local communities
• » Responsible for the writing and management of some of Riot's highest visibility communications, including their quarterly company-wide development roadmap (Riot Pls), the core design values of League of Legends, and the 2014, 2015, and 2016 Season Updates

Jan 2013 – Sep 2014 · 1 yr 8 mos · Santa Monica, CA

• » Developed, managed, and wrote all player-facing communications with League of Legends' Live Game Design team, including patch notes, developer blogs, and emergent crises
• » Pioneered and authored League of Legends' industry-leading patch notes to deliver comprehensive change communication (and context) to tens of millions of players around the world on a bi-weekly cadence
• » Led communications strategy for many of Riot Game's top issues, advising on player trust for upcoming features, content, events, and all things related to change within League of Legends

Nov 2011 – Aug 2012 · 9 mos · Toronto, ON

• » Oversaw the editorial direction of ZAM Network (now Fanbyte), one of the world's largest gaming media networks dedicated to covering online/MMO gaming and its surrounding communities. Properties included Wowhead, Thottbot, Lolking, and Allakhazam
• » Managed and mentored a team of 5+ remote writers to consistently pursue new article leads and industry connections while maintaining a high content quality bar

Jan 2009 – Nov 2011 · 2 yrs 10 mos · Toronto, ON

• » Consistently produced 2+ long-form articles a week and 5 news posts a day across a wide range of topics pertaining to online gaming and the games industry
• » Working remote, independently pursued industry relationships and traveled abroad in order to strengthen ZAM's editorial content

Jun 2011 – Jul 2012 · 1 yr 1 mo · Toronto, ON

• » Lonely Workaholics (formerly Nosh Film Group) was a short and feature film production team with roots in Vancouver, Los Angeles, and Beijing
• » Crafted new and unique screenplays to be produced for film festivals, short films, demo reels, and feature films. Edited and creatively advised on scripts entering production

Dec 2008 – Jan 2011 · 2 yrs 1 mo · Vancouver, BC

• » Lead editor of Ace My Term Paper, an entrepreneurial essay editing website dedicated to teaching students the proper skills required to write a college essay paper
• » Edited 100+ essays per semester, each returned with unique, one-page critiques and tips as to how the student could improve, resulting in significant customer retention