Apr 2020 – Jan 2026 · 5 yrs 9 mos · Warsaw, Mazowieckie, Poland

• Partner with leading health & wellness and consumer apps across Europe to scale profitable user acquisition on Meta.
• Most app teams are not held back by a lack of ideas.
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• They are held back because they are trying to make Meta work in isolation – one channel, one marketer, one guess at a time.
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• That is why this role at Meta exists.
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• Instead of leaving teams to figure it out alone, we partner with them to turn Meta into a predictable growth system:
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• Live breakdowns of their current setup – from tracking to structure to creatives.
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• Proven testing frameworks for user acquisition and retention, built specifically for apps.
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• A tight feedback loop between product, data, and marketing so learnings compound instead of getting lost.
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• The goal is simple: help some of the most successful apps in Europe grow faster and more efficiently than they could on their own – by using Meta not just as an ad platform, but as a long‑term growth partner.

Apr 2019 – Oct 2019 · 6 mos · Kiev Region, Ukraine

• Depositphotos was the first role where I stopped thinking like a channel specialist and started thinking like a growth architect.
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• Instead of asking “How do we spend this budget?”, the question became “What engine do we need to reliably acquire profitable users across multiple products?”.
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• Here, performance marketing moved from single-brand, single-store eCommerce into a global, multi‑product environment:
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• Shifted from managing one main storefront to orchestrating user acquisition for both Depositphotos and Crello across markets and segments.
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• Evolved from running campaigns in a few channels to owning 20+ Google, Bing, and paid social accounts with six‑digit daily budgets.
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• Went from “campaign success” to “system success” – building strategies around user journeys, LTV, and portfolio‑level performance.
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• I also began leading more through others – supporting and coaching the PPC team so testing, learning, and documenting wins became the default operating system, not a side project.
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• Depositphotos is where the experience from Yves Rocher and Skylum turned into something bigger: a repeatable, scalable approach to performance marketing that could support complex, global businesses and set the foundation for my work with top apps at Meta.
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Jun 2016 – Apr 2019 · 2 yrs 10 mos

• The first time the team showed me Luminar’s numbers, it was clear the product deserved far more attention than it was getting.
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• Amazing software, passionate users – but growth that did not yet match the potential.
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• So we treated performance marketing not as “buying traffic,” but as a way to tell the product’s story at scale.
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• One test at a time, we rebuilt how we acquired customers:
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• Crafting campaigns that spoke to photographers the way they actually work, not the way ads usually talk to them.
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• Turning data from every click and purchase into the brief for the next creative, the next offer, the next experiment.
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• Aligning paid social, search, email, and onsite experience so the funnel felt like one coherent journey instead of disconnected channels.
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• That is how we tripled Luminar sales and turned performance marketing into a real growth engine for the business.
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• Looking back, Skylum is where performance marketing stopped being just a job title for me and became a craft – the place where strategy, storytelling, and numbers finally clicked together.

Sep 2013 – Jun 2016 · 2 yrs 9 mos · Ukraine

• When I joined Yves Rocher in Ukraine, eCommerce was more of a side channel than a serious growth engine.
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• Great brand, loyal customers – but the online store was not yet pulling its weight.
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• So we started treating digital not as “just another sales channel,” but as the place where the entire customer relationship could live.
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• Step by step, we rebuilt how online revenue was generated:
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• Assembled and led a small performance-focused marketing team dedicated to growing the eCommerce business.
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• Turned SEO and paid campaigns into always-on acquisition machines instead of seasonal pushes.
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• Launched and scaled an affiliate program that opened a completely new stream of online customers and contributed to double‑digit revenue growth.
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• Every experiment, from ad copy to landing pages to offers, was measured against one simple question: does this make it easier for customers to discover, try, and rebuy the products they love?