K Maya Varma — Co-Founder
Cofounder at Joker & Witch, one of India's fastest growing Watch & Accessories brand. Joker & Witch is a New-Age Watch & accessories brand for Millennials and Gen Z offering minimal, Unique and trend setting global aspirational styles at affordable prices. -Best D2C-Fashion & Accessories Brand of the year - ET Retail's Great India Retail summit & Awards 2025 - Best D2C Startup of the year - Entrepreneur Startup Awards 2025 - Fashion Accessories Award at ET Retail eCommerce & Digital Natives Awards 2024 - Most Prestigious Accessories Brand of the Year-ET Retail ShopFWD Awards 2024 - ET Fashion & Accessories Brand of the Year Award -The Economic Times Great India Retail Awards 2024 - Best Emerging Ecommerce Startup Award - India Retail Ecommerce & D2C Summit 2023. - Shiprocket Shivir Award 2023 - ‘Most Affordable Basics’ category. - Best D2C Gamechanger Brand – Accessories & Lifestyle- Gold - e4m D2C Revolution Summit & Awards 2023 - Best D2C Brand of the Year Accessories - D2C Awards 2023 by Indianretailer.com - Most Admired D2C Brand of the Year Award 2023 ( Accessories & Lifestyle Category) at the D2C leadership Conclave Awards , Mumbai by Kamikaze Media. - Featured in Images Group's list of 100 Most Powerful D2C Brands scripting success in India 2022 - Awarded India’s Top 100 D2C Brands 2022 by Entrepreneur Magazine & Indian Retailer magazine - Best D2C Watch & Jewellery Site Award at India E-commerce Summit 2022 - Grazia Most Loved Brands 2021 A seasoned fashion leader with 15+ years of work experience across Design, Brand, Retail & E commerce, bringing forth a holistic approach with strong creative as well as business acumen. A creative designer and storyteller with an intrinsic understanding of consumer and commerce. Passionate about building brands in the fashion and lifestyle space and impacting consumer centric commerce. Built two bootstrapped profitable brands ( Joker & Witch and Teejh ) from scratch donning multiple hats across brand creatives, brand marketing, product buying, vendor management, e-commerce merchandising, HR and customer support. Experienced in building, guiding and managing efficient and result oriented teams who hustle to succeed. Skilled in Design Management, Brand building, Creatives & content, Category Management,Trend Analysis, Product Design, Business Development & operations and Strong entrepreneurship skills along with a Bachelor of Design focused in Fashion and lifestyle Accessory Design from National Institute of Fashion Technology, New Delhi.
Stackforce AI infers this person is a B2C fashion and e-commerce expert with strong brand development skills.
Location: Bengaluru, Karnataka, India
Experience: 15 yrs 7 mos
Skills
- Brand Building
- Design Management
- Business Development
- Ecommerce
- Category Management
Career Highlights
- Cofounder of award-winning D2C fashion brand.
- 15+ years of experience in fashion and e-commerce.
- Expert in brand building and product design.
Work Experience
Teejh India
Cofounder, Chief Brand & Product Officer (6 yrs 5 mos)
JOKER & WITCH
Cofounder, Chief Brand & Product Officer (11 yrs 3 mos)
Styletag.com
Category Manager- Accessories (1 yr 1 mo)
Holii accessories pvt ltd
Manager-Brand and Retail Operations (7 mos)
Hidesign
Asst. Manager, Retail Operations (2 mos)
Product Designer (1 yr 3 mos)
Rajesh Pratap Singh - India
Accessory designer (1 yr)
Gitanjali Gems Ltd
Design Intern (5 mos)
Swarovski
Design Intern (5 mos)
Episode Silverware
Design Intern (2 mos)
Education
Bachelor of Design at National Institute of Fashion Technology Delhi