K Maya Varma

Co-Founder

Bengaluru, Karnataka, India15 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Cofounder of award-winning D2C fashion brand.
  • 15+ years of experience in fashion and e-commerce.
  • Expert in brand building and product design.
Stackforce AI infers this person is a B2C fashion and e-commerce expert with strong brand development skills.

Contact

Skills

Core Skills

Brand BuildingDesign ManagementBusiness DevelopmentEcommerceCategory Management

Other Skills

Branding & IdentityFashionTrend AnalysisMerchandisingProduct DevelopmentJewelryProduct DesignRetailSocial MediaAdobe IllustratorAdobe PhotoshopManagementRetail operationsCreative MerchandisingBrand Strategy

About

Cofounder at Joker & Witch, one of India's fastest growing Watch & Accessories brand. Joker & Witch is a New-Age Watch & accessories brand for Millennials and Gen Z offering minimal, Unique and trend setting global aspirational styles at affordable prices. -Best D2C-Fashion & Accessories Brand of the year - ET Retail's Great India Retail summit & Awards 2025 - Best D2C Startup of the year - Entrepreneur Startup Awards 2025 - Fashion Accessories Award at ET Retail eCommerce & Digital Natives Awards 2024 - Most Prestigious Accessories Brand of the Year-ET Retail ShopFWD Awards 2024 - ET Fashion & Accessories Brand of the Year Award -The Economic Times Great India Retail Awards 2024 - Best Emerging Ecommerce Startup Award - India Retail Ecommerce & D2C Summit 2023. - Shiprocket Shivir Award 2023 - ‘Most Affordable Basics’ category. - Best D2C Gamechanger Brand – Accessories & Lifestyle- Gold - e4m D2C Revolution Summit & Awards 2023 - Best D2C Brand of the Year Accessories - D2C Awards 2023 by Indianretailer.com - Most Admired D2C Brand of the Year Award 2023 ( Accessories & Lifestyle Category) at the D2C leadership Conclave Awards , Mumbai by Kamikaze Media. - Featured in Images Group's list of 100 Most Powerful D2C Brands scripting success in India 2022 - Awarded India’s Top 100 D2C Brands 2022 by Entrepreneur Magazine & Indian Retailer magazine - Best D2C Watch & Jewellery Site Award at India E-commerce Summit 2022 - Grazia Most Loved Brands 2021 A seasoned fashion leader with 15+ years of work experience across Design, Brand, Retail & E commerce, bringing forth a holistic approach with strong creative as well as business acumen. A creative designer and storyteller with an intrinsic understanding of consumer and commerce. Passionate about building brands in the fashion and lifestyle space and impacting consumer centric commerce. Built two bootstrapped profitable brands ( Joker & Witch and Teejh ) from scratch donning multiple hats across brand creatives, brand marketing, product buying, vendor management, e-commerce merchandising, HR and customer support. Experienced in building, guiding and managing efficient and result oriented teams who hustle to succeed. Skilled in Design Management, Brand building, Creatives & content, Category Management,Trend Analysis, Product Design, Business Development & operations and Strong entrepreneurship skills along with a Bachelor of Design focused in Fashion and lifestyle Accessory Design from National Institute of Fashion Technology, New Delhi.

Experience

15 yrs 7 mos
Total Experience
2 yrs 9 mos
Average Tenure
6 yrs 5 mos
Current Experience

Teejh india

Cofounder, Chief Brand & Product Officer

Nov 2019Present · 6 yrs 5 mos

Joker & witch

Cofounder, Chief Brand & Product Officer

Jan 2015Present · 11 yrs 3 mos · Bangalore

  • Best Brands for Women 2025 by ET Edge
  • Best Online D2C Startup Of The Year by Entrepreneur Startup Awards 2025
  • Best D2C -Fashion & Accessories Brand of the Year Award at The Economic Times Great India Retail Summit & Awards 2025
  • Fashion Accessories Award at ET Retail eCommerce & Digital Natives Awards 2024
  • Winner - Most Prestigious Accessories Brand of the Year ( Eyewear, Bags, Fashion Jewellery) at ET Retail ShopFWD Awards 2024
  • ET Fashion & Accessories Brand of the Year Award at The Economic Times Great India Retail Awards 2024
  • Best Emerging Ecommerce Startup Award at India Retail Ecommerce & D2C Summit 2023.
  • Won the Shiprocket Shivir Award 2023 in the ‘ Most Affordable Basics’ category.
  • Best D2C Gamechanger Brand – Accessories & Lifestyle- Gold at the e4m D2C Revolution Summit & Awards 2023
  • Best D2C Brand of the Year Accessories at D2C Awards 2023 by Indianretailer.com
  • Most Admired D2C Brand of the Year Award 2023 ( Accessories & Lifestyle Category) at the D2C
  • leadership Conclave Awards , Mumbai by Kamikaze Media.
  • Featured in Images Group's list of 100 Most Powerful D2C Brands scripting success in India 2022
  • Awarded India’s Top 100 D2C Brands 2022 by Entrepreneur Magazine & Indian Retailer magazine
  • Best D2C Watch & Jewellery Site Award at India E-commerce Summit 2022
  • Grazia Most Loved Brands 2021
Branding & IdentityFashionecommerceCategory ManagementTrend AnalysisMerchandising+16

Styletag.com

Category Manager- Accessories

Oct 2013Nov 2014 · 1 yr 1 mo · Bangalore

Holii accessories pvt ltd

Manager-Brand and Retail Operations

Jan 2013Aug 2013 · 7 mos · Puducherry Area, India

Hidesign

2 roles

Asst. Manager, Retail Operations

Promoted

Nov 2012Jan 2013 · 2 mos

Product Designer

Jul 2011Oct 2012 · 1 yr 3 mos

Rajesh pratap singh - india

Accessory designer

Jul 2010Jul 2011 · 1 yr

Gitanjali gems ltd

Design Intern

Dec 2009May 2010 · 5 mos · New Delhi Area, India

Swarovski

Design Intern

Dec 2009May 2010 · 5 mos · New Delhi Area, India

Episode silverware

Design Intern

May 2008Jul 2008 · 2 mos · New Delhi Area, India

Education

National Institute of Fashion Technology Delhi

Bachelor of Design — Fashion and Lifestyle Accessory Design

Jan 2006Jan 2010

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