Jan 2024 – Nov 2024 · 10 mos · New Delhi, Delhi, India · On-site

• LOST BUT WON
• Everything content. Hated doing and planning brand campaigns.
• Scaled a YouTube Podcast to 14k+ subscribers, 1.5 Million views, along with 40-50k returning viewers
• Executed all content marketing efforts across all channels
• Ideated & executed internal brand campaigns

Aug 2022 – Jan 2024 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Managed all performance marketing operations for the parent brand - Yaper
• Worked on building a pre-launch marketing strategy with the goal of first 50,000 organic users & attract investors for fund-raise
• Grew Founder & CEO's Linkedin profile from 1900 followers to 22,000 followers in 12 months which helped company with 11,000 wait-listed users, talent attraction, & inbound attraction from hundreds of angel investors & institutional ventures. Generated 6 million+ impressions
• Grew in-house content brand Card Academy (YouTube) which eventually reached 1 Lakh+ subscriber base. 28-day average views reached 1 Million. Generated 13 Million+ views via YouTube Shorts
• Created multiple brand reels for product launch which garnered 1 Lakh+ impressions within a few days
• Generated 7,000+ organic app downloads within the first month of app launch
• Conducted hundreds of one-to-one potential user calls for market research, & nurtured them as power users
• Managed a marketing team of eight people (Content marketing associates, graphic designer & video editors, & interns)

Jun 2021 – Jul 2022 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Spearheaded company's growth from 600k to 1 Million+ users
• Grew company’s lead generation by 25% using influencer marketing.
• Developed a content strategy for optimising blogs on Google Discover (leads from blog grew by an avg. of 150-200% per day)
• Created an omni-channel marketing strategy for boosting sign-ups & conversions.
• Initiated efforts to automate all online marketing activities under one umbrella.
• Implemented off-page SEO strategy for boosting Domain authority and ratings.
• Grew the Push Notifications CTR by 80-100%
• Brand awareness with the right messaging (USP of the product) via YouTube influencers
• Optimised blogs for higher traffic and lead generation
• Initiated Facebook ads for re-marketing & conversions

Jun 2019 – May 2021 · 1 yr 11 mos · Jaipur, Rajasthan, India · Hybrid

• I started serving local & general businesses initially. Very early found & developed domain expertise in the alternative medical industry (called functional/integrative medicine) niche, but the scope of clients was highly challenging as even early adoptive doctors were still figuring out this kind of medical practice which made it difficult to market them as they were confused about their own messaging & thought process. However, I worked with a few clients and helped them with various marketing needs. Still, most of them weren't able to market themselves because of being unconventional & had reservations about marketing their medical practice, or some of them were also confused about their business models. It took me a long time to realize that this niche is way too small & the domain expertise that I developed about the science of this medical niche isn't scalable due to the scientific knowledge required for delegating my tasks & interactions. Ran & tried to sustain the shop for two years but had to shut it down.

Dec 2018 – Apr 2019 · 4 mos · Jaipur, Rajasthan, India

May 2015 – Jun 2015 · 1 mo · Jaipur, Rajasthan, India

• Conducted a thorough market survey to assess the requirements of the local tyre sellers for the assessment of pitching customised dealership offers.