Jan 2026 – Present · 3 mos

Jun 2024 – Present · 1 yr 10 mos

• Atmos is a climate and culture magazine devoted to ecological and social justice, and re-enchantment with the natural world. I am passionate and write about the intersections of technology, nature, culture and ancient wisdom.

Apr 2024 – Present · 2 yrs

• EarthPercent is a charity providing an innovative way for people across music to support the most impactful organisations addressing the climate emergency.
• They invite artists and brands to pledge a tiny percentage of their income to EarthPercent as well as raising money through ground-breaking innovations within music. These funds are collected and redirected to the most organisations working on the frontline of the climate and biodiversity crises.

Apr 2023 – Present · 3 yrs · London Area, United Kingdom · Remote

• As a Commissioned Writer at MediaCat Magazine, a leading UK publication on marketing and media, I delve into the intersection of advertising, technology, and culture. My articles not only spotlight key industry trends, challenges, and innovations but also critique current practices to encourage a fresh, world-altering perspective. At MediaCat, I’m part of a team dedicated to not just advancing the conversation but also inspiring the marketing and media sectors to see the world differently, fostering actionable insights and forward momentum.

May 2022 – Present · 3 yrs 11 mos · United Kingdom

• We are building a shared understanding of the differences that arts, culture, heritage and screen make to people’s lives and to society. We want cultural policy and practice to be based on rigorous research and evaluation of what works and what needs to change.

Sep 2020 – Present · 5 yrs 7 mos · England, United Kingdom

• We are a social enterprise with a vision to improve the mental health of the nation.

Aug 2020 – Apr 2024 · 3 yrs 8 mos

Jul 2019 – Present · 6 yrs 9 mos · Hybrid

• The House of Griots is the practice through which Ada works with organisations navigating irreversible change, reading the pattern intelligence already held inside institutions and helping leadership use it deliberately.
• Work includes strategic advisory, keynote speaking, and Threshold Coaching™ for senior leaders at moments of significant transition.

Jul 2019 – Feb 2020 · 7 mos

• Steering Group Member to Hatch's £10M impact investing fund.

Jul 2019 – Jul 2019 · 0 mo · London, United Kingdom

• Culture Social is an exclusive community for people who want to build work cultures that awaken people’s seeking systems and unleash their creativity. Driving happiness and value into organisations.
• It is a community for HR Directors, People/Talent Directors, CEOs, COOs and change-makers.
• A community in which people can come together and talk candidly and privately about their biggest challenges and how we can build the work cultures of the future.

Jan 2019 – Mar 2023 · 4 yrs 2 mos

• Working with some of the best talent across the world with a new model of strategy, innovation and design engagements.

Oct 2018 – May 2022 · 3 yrs 7 mos

• The accelerator for female social tech founders.

Jul 2018 – May 2022 · 3 yrs 10 mos

Jun 2017 – Jul 2018 · 1 yr 1 mo

• The Friday Club London is a non-profit ‘events’ company set up to help drive meaningful connections between London’s most disruptive start-ups and key leaders of innovation within the marketing/media space.
• As a futurist I explore the technology landscape and curate events around emerging and new technologies to drive innovation within and across the media and communications industry.

Jun 2013 – Jun 2017 · 4 yrs

• To some the FCL is an essential cog of the UK Tech scene.
• To others it's a nefarious entity with an unhealthy influence over the ecosystem.
• Personally, I'm not sure it even exists.
• Perhaps it's just like Santa Clause or the Easter Bunny.
• Only those who 'believe' ever really see it.

May 2018 – Apr 2024 · 5 yrs 11 mos · Global

• #IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.
• As a facilitator, my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks.
• To learn more and join the initiative visit: g.co/IamRemarkable

May 2018 – Mar 2023 · 4 yrs 10 mos · London, United Kingdom

• The Cyborg Nest designs artificial senses.
• The company was founded in 2016 by Liviu Babitz and Scott Cohen. In July 2016 they announced the creation of their first sense - the North Sense.

Apr 2018 – Mar 2023 · 4 yrs 11 mos · London

• The Collective Foundation creates communities where people thrive.
• www.thecollectivefoundation.com
• We support social enterprises and charities that create positive impact across our focus areas: Economic Opportunity, Social Integration, Health and Wellbeing, and Environmental Sustainability. We do research to find out what the most pressing challenges are in a neighbourhood, then find the right actors to tackle them.
• Our flagship programme is The Collective Accelerator. We have supported 20 social ventures from 17 countries and 4 continents, who collectively impacted more than 700.000 people in 2018. Our 'Global Accelerator' is a 4-week residential programme at the world's largest co-living community, The Collective Old Oak. The programme has received more than 8,000 applications to date.
• We are the charitable arm of The Collective, a London-based company that builds and activates spaces that foster human connection and enable people to lead more fulfilling lives.

Feb 2018 – Nov 2018 · 9 mos · Global

• Working With Cities To Create Impactful Economies.
• DigitalTown is a publicly traded company made up of experienced futurists, technologists, business leaders, and good people passionate about preserving and celebrating, local communities.
• We create discoverable online communities where residents and visitors take part in local economic success, and we do it on a global scale. We work with city stakeholders, provide local merchants with a free online storefront, and share in the success with the citizens directly all to keep funds where they belong, local. We make civic pride a call to action and inspire people to co-create solutions together in communities across the globe.

Oct 2016 – Mar 2023 · 6 yrs 5 mos

• We Are From Dust is a nonprofit arts organisation dedicated to proliferating interactive, participatory artwork in public spaces and private exhibitions to transform the way people engage with art and the world around them.

Dec 2015 – Apr 2024 · 8 yrs 4 mos

• GLG is the world’s largest membership network for one-on-one professional learning; connecting leading decision-makers with global experts to provide insights to create better and more informed business decisions.
• I provide thought leadership, consulting, learning and development and mentoring advice across the GLG global network of business leaders, investors, consultants, social entrepreneurs, and other top professionals.

Sep 2015 – Nov 2019 · 4 yrs 2 mos · London, United Kingdom

• Short Course Lecturer for the Institute for Creative and Cultural Entrepreneurship at Goldsmiths University.
• Co-designing and lecturing on Goldsmiths first Social Media course for Creatives running Autumn 2015, Spring 2016 and Summer 2016.
• Social Media is a modern marketing phenomenon and knowing how to get the most out of it can be the difference in turning your passion into a successful business.
• Nowadays, all the biggest brands have an excellent digital marketing strategy and so standing out in the ‘always on’ world of social media can be difficult. Goldsmiths take pride in nurturing creative and artistic businesses and on a course designed to suit the needs of artists and artistic organisations you’ll learn how you can use limited resources to get the most out of social media. We will draw on consultancy experience from top-level projects and train students in how to target new markets, create new content and establish a brand that gets themselves noticed.
• http://www.gold.ac.uk/short-courses/social-media-marketing/

Jun 2015 – Present · 10 yrs 10 mos · Global · Hybrid

• Ada delivers keynotes, workshops and transformative experiences for organisations navigating irreversible change.
• Represented by leading speaker agencies worldwide, she works with corporations, cultural institutions, universities and global conferences exploring the intersection of technology, ecology and consciousness.
• Notable engagements:
• TEDxAmsterdam · TEDxSoho · TEDxGreekStreetWomen · Google · Meta · NatWest Group · National Grid · Lloyds Banking Group · Unilever · IAB Italia (1,500 participants) · World Trade Center (WTC) Amsterdam · Impact Hub Amsterdam · Oxford Inspires Conference · World Indigenous Forum · TransPride Conference São Paulo · Afrofuturism Festival · Tate Lates · STEP Conference Dubai
• Signature keynotes:
• Power in the Age of Presence: Redefining leadership as coherence, not control
• When We Remember That Technology Is Nature: From extraction to regeneration
• Feeling the Future: Sensing what data can't yet show
• Cyborg Shamanism™: Technology as relationship, not tool
• What Type of Ancestor Do You Want to Be?: Leadership, legacy and conscious evolution
• Ada creates spaces where leaders remember what leadership actually feels like, not as control, but as presence. As stewardship. As renewal.
• Skills: Public Speaking · Strategic Foresight · Leadership Development · Organisational Culture · Facilitation

Jul 2014 – Oct 2014 · 3 mos · United Kingdom

• Working with the Hyper Island UK team I help to design learning experiences for students and professionals that challenge them to grow personally and professionally.
• These immersive programs have people at the heart of their design process, encouraging them to take responsibility for their own development while gaining lifelong skills and knowledge.

Feb 2014 – Jun 2015 · 1 yr 4 mos · London/ Manchester

• Moment.Us uses music and contextual data to help brands profile and predict their customer’s personalities, emotions and behaviours within their mobile apps. Utilizing groundbreaking research and case studies conducted over the past several years, our revolutionary technology enables companies and brands to understand and target their customers in a personal and relevant way to increase important metrics such as conversion, retention and revenue. Powerful insights can be accessed from one secure, web-based dashboard that shows relevant information in real-time to help improve business decisions using actionable data.

Aug 2013 – Dec 2013 · 4 mos

• LOOP LABS, a social business, will bring the right players together to develop behaviour change models that use simple game mechanics to motivate more sustainable behaviours.

Jul 2013 – Jul 2018 · 5 yrs

• I worked with Congregation Partners as a consultant to help increase the effectiveness of their internal processes. I helped the company to understand their current skills, knowledge and behaviours in relation to their longer term commercial objectives. Together we came up with a plan for systemic structural, process and cultural change which I then helped them implement. This process is ongoing but has already had a pronounced commercial impact.
• I now act as a freelance consultant to Congregation Partners and Friday Club London helping to curate invite only mentoring sessions between London's technology startups and the cream of London's Marketing and Advertising professionals; an exchange based network where technological innovation is mixed with creating and nurturing influential relationships.

Aug 2012 – Present · 13 yrs 8 mos

• I helped to resurrect the School of Communication Arts, an apprenticeship style Advertising, Creative and Entrepreneurship school which takes an immersive approach to learning. I was responsible for identifying, recruiting and building the relationships with the school’s support network of mentors and commercial sponsors. The school now has over 500 cross-industry mentors and several large industry sponsors. I continue to act as an advisor and mentor to the school, it’s students and alumni.

Jun 2010 – Aug 2012 · 2 yrs 2 mos

• Key areas of responsibility include:
• Operational delivery
• Provide support for the agreed development, implementation and continuous improvement of the school’s processes;
• Assist in the development of the strategic plan for all operational activity;
• Implement and monitor the annual and medium term operational plans, program and projects to meet overall objectives and agreed timings.
• Communication and Information:
• Ensure effective internal communications both within the operations team and across the school;
• Foster new and strengthen existing relationships with the Advertising and Marketing Communications Industry and external potential partner organisations.
• Financial management
• Prepare and agree annual budgets for functional and support costs;
• Responsible for managing the budgets for all projects, and related development activities;
• Accountable for the effective financial management of the management team;
• Provide monthly information to enable the creation of financial results and forecasts for the Management Team.
• Staff management
• Establish and maintain appropriate staff resources of the Operations Team to ensure that projects are delivered;
• Team management, including responsibilities and accountabilities of individuals.
• Organizational Effectiveness
• Manage functions;
• Increase the effectiveness and efficiency of the school’s Support Services;
• Drive initiatives in the management team and organizationally that contribute to long-term operational excellence;
• Providing consulting services on matters related to fundraising and business structure and growth.
• Organizational Leadership
• Contribute to short and long-term organizational planning and strategy as a member of the management team.
• Office/School Management
• Supervise, coach and develop the work and professional development of schools internal customers
• Provide pastoral care for the schools internal customers.

Jun 2012 – Jan 2014 · 1 yr 7 mos · London, United Kingdom

• I was contracted by Telefonica's Wayra UK Academy, a technology business accelerator, to build its experiential MBA style programme of acceleration for technology startups. After understanding of the individual business needs of the startups I was also able to build Wayra UK’s support network of over 500 business leaders, innovators, entrepreneurs and investors.
• While working at Wayra I also mentored and coached several of the startups such as PixelPin, Daatch, TaskHub and BuzzMove on identifying potential mentors and investors based on their business short, medium and long-term objectives, while also making several business introductions for them. PixelPin closed an investment round of £150K, Daatch closed an investment round of £100K, TaskHub closed a round of £150K and BuzzMove closed an investment round of £450K.

Apr 2012 – Jan 2014 · 1 yr 9 mos

• Champion is an agency that champions young creative talent and partners with innovative businesses we believe in to deliver; creative, design and communication solutions.

Jan 2012 – Jan 2012 · 0 mo

• I worked as a freelancer with Advertising agency Ogilvy's Digital Labs team to help them tell their own story for both internal staff and external commercial partners. I was also able to use my industry knowledge and understanding to help shape their educational and leadership partnerships. These partnerships defined a new route to entry for young creatives wanting to enter the UK Advertising and Communications Industry, this framework became known as The Rough Diamond.

Oct 2010 – May 2022 · 11 yrs 7 mos

• I teach leaders how to transform organisations by focusing on culture.
• I have developed and use The Four Freedoms™, a culture-oriented framework, which delivers effective transformation.

Jun 2004 – Jun 2010 · 6 yrs

• Define strategy for and develop, execute and manage comprehensive marketing plans designed to build, manage and lead networks, based on business, marketing and communications objectives. Communicate with customers, management, internal departments and business partners to coordinate overall marketing effort in accordance with corporate goals and vision. Play integral role in strategy development activities. Lead and direct forward-thinking account management team.

Jan 1997 – Jan 2004 · 7 yrs

• Developed and managed a wide range of marketing and teaching tools, including promotional materials and website content. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Provided direct support for five international marketing research and teaching faculty.