Kaitlyn Bullard

Digital Marketing Specialist

Raleigh, North Carolina, United States7 yrs experience

Most Likely To Switch

Key Highlights

Led social media strategy for 14 channels.
Increased Instagram followers by over 33K in one month.
Launched national awareness campaigns with millions of views.

Stackforce AI infers this person is a Social Media Marketing Specialist with a focus on Healthcare and Event Marketing.

Contact

Skills

Core Skills

Social Media ManagementContent CreationData AnalysisMedia PlanningNegotiationMarketing Event Planning

Other Skills

Social Media StrategyInfluencer MarketingCopywritingSEOReportingEvent MarketingCapCutMeta Business SuiteAsanaData EntryContent MarketingCreative Content CreationWordPressSprout SocialPublic Speaking

About

Senior Manager of Social Media at the Colorectal Cancer Alliance and Lead From Behind. Previously Social Marketing Manager at Tough Mudder 🔥 In my free time, I enjoy reading, running, hot yoga, and spending all my money on craft supplies that I’ll abandon after approximately a week and a half.

Experience

7 yrs

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 8 mos

Current Experience

Colorectal cancer alliance

Senior Manager, Social Media

Sep 2023 – Present · 2 yrs 8 mos · Remote

Lead the social media strategy and content development across 14 channels for the Alliance and Lead From Behind, including Facebook, Instagram, LinkedIn, X, YouTube, Threads, and TikTok. Oversee platform growth, brand voice, audience engagement, and performance optimization across all organic social media platforms.
Manage a private Facebook community of 14,000+ members, fostering meaningful peer-to-peer connection, education, and support.
Founded and lead the Alliance’s Influencer Program, building strategic partnerships to expand reach, elevate patient stories, and drive colorectal cancer awareness.
Launched and managed two national Lead From Behind awareness campaigns:
☺ "$h!t Talk" featuring Dak Prescott, generating 25 million views and significantly expanding awareness among new audiences
☺ "Katie Couric’s Ready For Her Close Up" featuring Katie Couric, amplifying national conversation around colorectal cancer screening and prevention

Social Media ManagementContent CreationSocial Media StrategyInfluencer MarketingData Analysis

Lead from behind

Senior Manager, Social Media

Sep 2023 – Present · 2 yrs 8 mos · Remote

Tough mudder

2 roles

Social Marketing Manager

Promoted

Apr 2023 – Sep 2023 · 5 mos · Remote

Manage all social media channels for a combined 5M followers
Shoot and create content for all platforms
Manage media team and design team requests and edits
Manage the Sr. Content Marketing Coordinator
Work closely with Partnerships to create and deliver on guaranteed impressions across platforms
Increased Instagram followers by over 33K in May 2023
Multiple viral videos with 7M-24M views, my videos have been featured by SportsCenter/ESPN and House of Highlights

Social Media ManagementContent CreationInfluencer MarketingData Analysis

Content Marketing Associate

Aug 2022 – Apr 2023 · 8 mos · Remote

Manage all social media channels for a combined 5MM followers
Manage the content calendar and schedule in advance through Sprout Social
Oversee the Content Marketing Coordinator
Edit videos using InShot and CapCut; create images with Canva
Ideate & create content and copy for Instagram, Facebook, Twitter, TikTok, and LinkedIn
Research what's trending online and fit to our brand
Lead copywriter for the Tough Mudder ‘No Excuses’ Blog utilizing WordPress and SEO
best practices
Facilitate content needs for the Tough Mudder ‘No Excuses’ Podcast
Work with the Partnerships Team to support partnership deliverables that are integrated
into campaign messaging, content, and promotional offerings
Shoot content on-site at events for Instagram stories and TikTok. Achieved the highest
reaching Instagram Stories posted while at an event for the 2022 calendar year

Social Media ManagementContent CreationCopywritingSEO

Oransi

Social Media Marketing Associate

Apr 2021 – May 2022 · 1 yr 1 mo · Raleigh, North Carolina, United States

Managed Oransi’s social media channels - Instagram, Facebook, TikTok, LinkedIn, and Twitter. Increased FB organic reach by 743% and IG by 814%. Increased IG followers by 40%
Copywrote, shot content, scheduled posts, and moderated messages and comments on all social platforms
Discovered, negotiated, and coordinated with influencers for partnerships and giveaways
Collaborated with our paid media partner to further our presence on Google Shopping, Google Search, Bing, & Meta platforms
Proofread website copy and made recommendations for our SEO/SEM agency, oversaw A/B testing
Executed bi-weekly marketing & sales team meetings
Assisted the sales team in B2B marketing efforts
Maintained our Amazon storefront; kept up-to-date product descriptions, created A+ Content, enrolled and monitored our products in Amazon Vine

Social Media ManagementContent CreationInfluencer Marketing

Omd usa

2 roles

Senior Associate, Integrated Media Planning

Apr 2019 – Apr 2020 · 1 yr

Senior Associate, Integrated Media Planning (Strategy) on the Hasbro Global team
Corresponded with the Hasbro Global client daily to provide them with spend and trend reports using OneRollup and pivot tables in Excel
Delivered detailed reports to the Hasbro Global clients and each individual brand team
Collected, analyzed, and reported on global media spend & trends for 54+ countries and hundreds of products
Implemented client requests using our proprietary data entry platform, trained markets on
data entry, troubleshooted issues, and manipulated flowcharts using OneRollup
Utilized proprietary and syndicated research tools to implement media strategies that
relate to consumer insights and marketplace trends
Spearheaded the account; only person under the Global Account Manager. All other
teams are equipped with 5-7 team members for the same responsibilities as I had
Proficient in Microsoft Excel, took two 4-hour intensive courses provided by the company

Data AnalysisMedia PlanningReporting

Assistant Negotiator

Feb 2018 – Apr 2019 · 1 yr 2 mos

Assistant Negotiator on the Wells Fargo Bank National Video Investment team at OMD USA, winner of AdWeek's 2019 "Global Media Agency of the Year" award
Negotiated CPMs and inventory to ensure campaign delivery
Analyzed upfront & scatter media plans to ensure the best deal for the client
Developed and maintained delivery analysis reports on a quarterly and yearly basis to
guarantee deals were fulfilled
Documented records of media buys, spend, revisions, ADUs, added value, and more
Corresponded with TV networks and digital partners regarding program changes
Coordinated with billing, traffic, and strategy departments

Media PlanningNegotiationData Analysis

Orderup, a groupon company

Marketing Assistant

Oct 2016 – Sep 2017 · 11 mos · Providence, Rhode Island Area

Launched the Providence market
Directed Brand Ambassadors, events, local marketing, and more while the Community Marketing Manager was offsite in other markets
Managed Instagram and Snapchat accounts; created content, created copy for posts, increased followers, responded to customers on the app
Partnered with influencers within the Providence market
Accommodated 100+ restaurants with marketing
Developed and executed events, giveaways, and promotions in the community as well as guerrilla marketing tactics
Promoted app downloads - won team competitions for having the most app downloads

Social Media ManagementMarketing Event PlanningInfluencer Marketing