Nov 2025 – Present · 5 mos

• Helping businesses maximise their AI value through understanding the implications of AI as a Labour Technology, not Information Technology.
• Co-founding Ocovai to help organisations treat AI as labour technology, not information technology.
• By 2030, AI will automate 30% of work hours across the economy. Some roles will shrink or disappear. New ones will emerge. The question isn't whether this happens—it's whether organisations manage it proactively or let it happen to them.
• We help companies redesign their workforce for the AI labour era through four core services:
• AI-Human Opportunity Analysis: Map what AI should do, what humans should do, and where the value lies
• AI-Human Work Redesign: Redesign roles around what AI does best and what humans do best
• Workforce Transition Programme: Transition people from AI-displaced work to AI-enabled work
• AI-Labour Decision Governance: Build frameworks for systematic workforce decisions
• We work with three types of organisations:
• Early Growth (50-150 employees): Scale faster than competitors without proportional hiring
• Scaling Companies (150-500 employees): Build competitive advantage whilst scaling fast
• Established Organisations (500+ employees): Transform faster than disruption happens to you
• Our approach combines genuine AI technical expertise with deep workforce transformation experience. We measure success by people redeployed and new value created, not just costs saved.
• We help organisations evolve their workforce rather than eviscerate it.

Feb 2025 – Present · 1 yr 2 mos

• "All good things come to an end - the question is whether you'll end on your terms.
• I help UK business owners (£2m-£20m) prepare for successful exits years before they're ready to sell. Trade sale, family succession, or strategic wind-down - each path requires different preparation.
• Most founders lose 30-40% of potential exit value because they treat their exit as a transaction instead of a multi-year positioning strategy. I help you avoid that.
• My approach: Fix what buyers hate. Build what buyers pay premiums for. Do it while you're still growing, not when you're exhausted.
• Want to know how to prepare, maximise your business value and achieve the exit you want? Let's talk."

Dec 2024 – Present · 1 yr 4 mos

• Helping you create measurable value with your technology investments whatever the size of your organisation.
• Also talk to us if you're a small business looking at an exit at some point in the future, it's never too early to start factoring this in to your strategy and plans. We've been there, done it, and happy to share what we learned along the way.

Feb 2022 – Nov 2024 · 2 yrs 9 mos

• Successfully supported the integration of Evoco into Version 1 from a staff, customer and commercial perspective.
• Led the development of the Evolve business change method and creation of the business consulting capability. This involved both internal organisational change to enable the delivery of business consulting as well as delivering customer engagements.

Jan 2022 – Present · 4 yrs 3 mos

• Helping this not for profit organisation develop online training to assist with the prevention of corruption and upskilling of corruption investigators.

Mar 2019 – Jan 2022 · 2 yrs 10 mos · On-site

• Working with my co-founders to successfully build and sell a digital services business, including creating the digital delivery academy in Hull, providing us with the skilled workers we needed and adding employment opportunities in the North East. Version 1 acquired us in January 2022.

Jun 2008 – Jan 2022 · 13 yrs 7 mos

• Responsible for helping companies achieve meaningful and lasting organisational change across the private and public sector and in companies of all sizes.

Sep 2007 – Sep 2017 · 10 yrs

• Linked to the faculty of projects, processes and systems

Jul 2004 – Jan 2022 · 17 yrs 6 mos · Hybrid

Dec 1997 – Jun 2004 · 6 yrs 6 mos

• Responsible for programme and project management in EMEA for world's leading IT advisory service.

Mar 1994 – Nov 1997 · 3 yrs 8 mos

• Established and managed business as distributor and reseller of Geographical Information Systems (GIS) to corporate and public sector clients across Europe.

Feb 1994 – Jan 1997 · 2 yrs 11 mos

• Established a company purchasing and managing residential rental property in the UK and built property portfolio.

Mar 1988 – Mar 1994 · 6 yrs

• Responsible for marketing communications and channel development for UK start up publisher of award winning AutoRoute software prior to its acquistion by Microsoft.

Jan 1987 – Feb 1988 · 1 yr 1 mo

• Selling portable VT100 terminals designed and manufactured by UK startup to corporate and military clients in UK and Europe just as portable PCs emerged and took over!!

Jan 1986 – Jan 1986 · 0 mo

• Genetic research (gene mapping) of cheese making bacteria