Oct 2023 – Apr 2025 · 1 yr 6 mos · Bangalore Urban, Karnataka, India · On-site

• 1. Spearheaded the development of a cohesive design system for the World's Largest Internet Restaurant Company.
• 2. Continuously refined the Customer Experience (CX) for EatSure (a food court on an app).
• 3. Contributed to the enhancement of customer-centric and data-driven experiences for millions of users engaging with multiple products globally.
• 4. Orchestrated end-to-end Customer Experience (CX) strategies for various digital touchpoints.
• 5. Overhauled the EatSure Tracking Page Experience for users, resulting in a 100% reduction in inquiries to the Customer Experience team regarding order delivery timelines.
• 6. Conducted comprehensive research to introduce a new typeface for upcoming designs.
• 7. Re-ideated and designed the Gift Card Experience and touchpoints across the app to elevate user engagement.
• 8. Re-designed the Cash Collection Mechanism on kiosks and the mobile app for EatSure outlets.
• 9. Developed a tip addition feature for delivery agents, recognizing their efforts in timely order delivery.
• 10. Created & Introduced a customer wallet, which increased the Cart-to-Order Conversion rate from 10% to 64% with 20% increase in order value & generated INR 20L+ revenue within a month.
• 11. Created a new Kiosk flow for offline stores, which led to a 100% increase in conversions for cash orders & 100% decrease in the cash gap across all offline stores
• 12. Created Delivery Agent Tip Flow which instantly contributed to more than 5% of total placed orders on a daily basis.
• 13. Lead the whole typeface revamp project from scratch across EatSure, Behrouz Biryani, Oven Story Pizza, Smoor & Faasos
• 14. Created the Quick Commerce Experience from Scratch which clocked a revenue of $1,00,000+ within 12 days of going LIVE in Mumbai region.

Feb 2022 – Sep 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• 1. Conceptualized and developed captivating and persuasive designs, illustrations, and prototypes for our product.
• 2. Engaged with Stakeholders at every stage of the design process, spanning from crafting user flows and wireframes to constructing device mockups and prototypes.
• 3. Employed user empathy, rigorous research, and established design principles to inform design strategies.
• 4. Cultivated a robust design ethos by advocating for user-centric design principles and fostering a culture of design thinking.
• 5. Formulated design decisions informed by data analytics and user feedback, ensuring a data-driven approach to design refinement.
• 6. Significantly enhanced the overall user experience of in-house applications with over 500k downloads, leading to a tenfold increase in Monthly Recurring Revenue (MRR) from $300 to $9000.
• 7. Developed products that positively impacted the lives of over 5 million users, generating an MRR exceeding $100,000, and continually refined these solutions to extend their impact.
• 8. Directed my efforts towards diverse projects encompassing hyperlocal marketplace platforms, educational platforms, dashboards, monetization solutions, and more, showcasing versatility and adaptability across varied domains.

Jul 2021 – Feb 2022 · 7 mos · Solan, Himachal Pradesh, India

• 1. Conducted in-depth user research, including user interviews, surveys, and usability testing, to inform the development of a groundbreaking technology product.
• 2. Expertly translated abstract concepts into high-fidelity mobile app prototypes, employing principles of usability and interaction design to create an intuitive user experience.
• 3. Analyzed user flows and user journey maps to identify pain points and opportunities for improvement, informing iterative design iterations.
• 4. Spearheaded the creation of user-centric and visually compelling designs for AI-based products, incorporating principles of information architecture, interaction design, and visual hierarchy.
• 5. Developed a structured pipeline for measuring and optimizing the effectiveness of UX through methods such as A/B testing, heatmaps, and user behavior analytics.
• 6. Led the UI/UX design efforts for a diverse portfolio of AI-driven products, ensuring consistency in design patterns, user interface elements, and microinteractions.
• 7. Managed the end-to-end design and execution of all product web interfaces, adhering to best practices in responsive design, accessibility, and performance optimization.
• 8. Facilitated close collaboration with cross-functional teams, including developers, product managers, and stakeholders, to ensure alignment between design vision and technical implementation.
• 9. Collaboratively designed the Official Website alongside developers and team leads, employing techniques such as wireframing, prototyping, and user testing to achieve a seamless user experience.
• 10. Crafted visually compelling and engaging Social Media Posts for platforms such as Instagram and Twitter, incorporating principles of visual design, storytelling, and brand consistency to drive user engagement and brand recognition.

Jun 2021 – Jul 2021 · 1 mo · Uttarakhand, India · Remote

• 1. Utilized Adobe XD and Figma to design prototypes for various applications, ensuring alignment with UI and UX principles.
• 2. Collaborated with Developers to translate designs into code, ensuring accurate implementation and adherence to design specifications.
• 3. Contributed to the design of a live project with over 75,000 downloads on the Google Play Store, focusing on refining and optimizing the user experience.