Sebastian Crivelli — Design Manager

Transforming Digital Marketing Through Data-Driven Strategy & AI Automation As a seasoned digital marketing consultant with 20+ years of experience, I help businesses scale growth through strategic paid acquisition, marketing automation, and emerging AI technologies. My entrepreneurial mindset combines creative problem-solving with rigorous data analysis to deliver measurable ROI for clients across consumer services, e-commerce, and technology sectors. Core Expertise: Paid Acquisition & SEM: Led 60% YoY user growth at WayBetter; managed $83M+ portfolio at Ask Applications AI & Marketing Automation: Building advanced workflows using tools like n8n, ChatGPT, and Perplexity AI Performance Marketing: Google Marketing Platform (CM360, DV360, SA360), Meta, programmatic display Team Leadership: Built and scaled media departments from ground up at Umbrella Digital Recent Achievements: Pioneered social media expansion (TikTok, Snapchat, Reddit) increasing client reach by 40% Implemented fraud-free advertising solutions using Integral Ad Science, improving client ROI Developed comprehensive MarTech stacks for multiple agencies and startups Currently accepting consulting projects and/or a full-time position in digital marketing strategy, AI automation implementation, and paid acquisition optimization. I bring both strategic vision and hands-on execution to every engagement. Beyond Marketing: Passionate about baseball card collecting, AI tool exploration, and helping businesses navigate the evolving digital landscape. Connect with me at seb.crivelli@gmail.com to discuss how we can accelerate your digital growth.

Stackforce AI infers this person is a Digital Marketing Expert with a focus on AI and data-driven strategies in B2C sectors.

Location: Yonkers, New York, United States

Experience: 13 yrs 11 mos

Skills

Digital Marketing
Data Analysis

Career Highlights

20+ years of digital marketing experience
Led $83M portfolio and 60% YoY growth
Expert in AI automation and marketing strategies

Work Experience

Care.com

Director, HomePay & Provider Marketing (1 yr 11 mos)

Umbrella Digital

Vice President, Paid Search & Social – Head of Performance & Growth Marketing (3 yrs 6 mos)

WayBetter

Director – User Acquisition (1 yr)

Ask Applications

Senior Digital Marketing Manager [2017-2018]; Marketing Manager [2017] (1 yr 6 mos)

Crown Awards

Senior Digital Marketing Manager (3 yrs)

Lawyers Group Advertising, Inc.

Pay-per-click [PPC] / Search Engine Marketing [SEM] Manager (1 yr)

EnviroCitizen

Digital Marketer [SEM & Social], SEO Analyst & E-Commerce / Web Strategist (2 yrs)

Sebastian Crivelli

Design Manager

Yonkers, New York, United States13 yrs 11 mos experience

Highly Stable

Key Highlights

20+ years of digital marketing experience
Led $83M portfolio and 60% YoY growth
Expert in AI automation and marketing strategies

Stackforce AI infers this person is a Digital Marketing Expert with a focus on AI and data-driven strategies in B2C sectors.

Contact

Skills

Core Skills

Digital MarketingData Analysis

Other Skills

Google AdsMeta AdsCTVTableauMicrosoft ExcelA/B TestingPlanning Budgeting & ForecastingMarket Research & AnalysisGo-to-Market StrategyForecastingPPCPay Per Click (PPC)Digital StrategySEOMobile Marketing

About

Experience

13 yrs 11 mos

Total Experience

1 yr 11 mos

Average Tenure

Current Experience

Care.com

Director, HomePay & Provider Marketing

Apr 2023 – Mar 2025 · 1 yr 11 mos · New York City Metropolitan Area · Remote

I spearheaded innovative marketing initiatives at Care.com, resulting in substantial growth and efficiency improvements.
Revamped digital marketing campaigns, leading to a 35% year-over-year increase in prospects while cutting inefficient spend by 23%.
Managed partnerships with agencies to enhance campaign performance and optimize resource allocation.
Promoted to oversee provider marketing responsibilities after one year due to demonstrated success and leadership.

Google AdsMeta AdsCTVData AnalysisTableauMicrosoft Excel+3

Umbrella digital

Vice President, Paid Search & Social – Head of Performance & Growth Marketing

Oct 2019 – Apr 2023 · 3 yrs 6 mos · Greater New York City Area

Build, manage, and grow media department as first full-time employee for this digital marketing agency. Implement and oversee 40+ campaigns’ performance across Google properties and Meta. Conceptualize growth strategies, new campaigns, and lead initiatives to build tech stack and Google marketing platform. Direct media spend, research, and lead implementation of Google Marketing Platform: CM360, DV360, and SA360. Direct all media spend across search, social, programmatic display, digital out-of-home [DOOH], and connected TV [CTV].

Waybetter

Director – User Acquisition

Sep 2018 – Sep 2019 · 1 yr · New York, New York

Advised on strategy, messaging, technology implementations, and best practices across all marketing channels except email. Increased app downloads and paid users. Improved customer lifetime value by segmenting and testing audiences, driving 60% increase in paid users. Selected major attribution part of MarTech stack. Researched, evaluated, and selected AppsFlyer, SaaS mobile marketing analytics, and attribution platform as main source of truth. Identified and hired freelancers and conducted training on AppsFlyer, Google Analytics, Facebook, and Google Ads.

Ask applications

Senior Digital Marketing Manager [2017-2018]; Marketing Manager [2017]

Mar 2017 – Sep 2018 · 1 yr 6 mos

Promoted in first year to manage largest portfolio of clients, including developing forecasts and budgets for this publicly traded [NASDAQ: IAC] media and internet company. Oversaw 63+ global accounts and $83M portfolio; ran localized campaigns; oversaw and mentored staff. Managed team of 6 marketing managers.

Crown awards

Senior Digital Marketing Manager

Jan 2014 – Jan 2017 · 3 yrs · Greater New York City Area

Led digital marketing initiatives for this chain for sports trophies, medals, ribbons, corporate plaques, promotional items, and gifts for B2B and B2C markets with 200+ stores nationwide. Managed and maintained email marketing, Moz, Google Analytics, Google Webmaster tools, Google Tag Manager, and Screaming Frog, among others. Developed performance reports for chief marketing officer and other C-suite leaders.

Lawyers group advertising, inc.

Pay-per-click [PPC] / Search Engine Marketing [SEM] Manager

Jan 2012 – Jan 2013 · 1 yr

Managed 100+ PPC campaigns on Google AdWords and Bing Ads with $2M+ yearly advertising spend for this attorney marketing company. Conducted A / B testing of advertisements and copy and developed SEO and Google Analytics reporting. Optimized campaigns, ad groups, creative, and keywords using tools, including Google Keyword Planner, Search Query Reports, SpyFu, AdWords Editor, Bing Ads Editor, and others.

Envirocitizen

Digital Marketer [SEM & Social], SEO Analyst & E-Commerce / Web Strategist

Jan 2009 – Jan 2011 · 2 yrs

Performed web merchandising, SEO, and ran paid campaigns for this project that aims to encourage environmental citizenship through engagement with citizen science. Managed 100+ vendor relationships and analyzed visitor behaviors on site with 8500+ pages that merged eCommerce, content, and community. Supervised and developed numerous programmers, interns, and content writers.