May 2025 – Present · 11 mos · On-site

• Experience Description
• At Brandscaling, I design and scale AI-powered marketing systems that drive real ROI. Over the last 2+ months, I built funnels and campaigns that closed 35 clients at £279 each, generating ~£9,765 in direct revenue, all while laying the groundwork for high-ticket £20k+ offers.
• 🔥 Highlights
• ◾AI-Driven Funnels & CRO
• Created multi-step webinar funnels tailored to distinct buyer avatars.
• Applied advanced conversion rate optimization (CRO) strategies, from personality-based messaging to split tests that lifted opt-ins and sales.
• ◾Affiliate Campaigns & Automation
• Deployed affiliate funnels with GHL pipelines to track partner ROI.
• Used Zapier, Make, and Google Sheets for seamless lead flow and real-time reporting.
• ◾ Advanced AI Integration
• Wrote sales copy, emails, and scripts with GPT-4o, built visuals with DALL·E 3, tested video hooks with Sora, and prototyped landing pages using Lovable AI.
• Leveraged Replit to speed up internal tool development and testing.
• ⚙️ Tools Used
• GoHighLevel (GHL)
• GPT-4o
• DALL·E 3
• Sora
• Lovable AI
• Replit
• Zapier
• Pabbly
• 💡 Focus
• I bring together AI tools, funnel psychology, CRO, and automation to turn cold traffic into loyal buyers. Whether scaling affiliate programs or building data-driven nurture systems, I’m all about using AI to drive conversion and revenue.
• #NewRole #DigitalMarketing #FunnelMarketing #AIinBusiness #BrandScaling #GlobalOutsourcingHub #BusinessGrowth #Gratitude #MarketingFunnels #StrategicMarketing

Sep 2024 – Present · 1 yr 7 mos · Remote

• I lead the end-to-end strategy and execution for Titan Creations' TikTok Shop operations, managing a diverse product range from textile and soft furnishings to men's fashion. My role spans full-funnel e-commerce management—from product listings and logistics to customer service—ensuring a seamless experience for both shoppers and the brand.
• I independently create high-performing ad creatives using generative AI tools like Midjourney, DALL·E, Kling, and Pippit, blending data-driven decisions with visually engaging content. I manage and optimize TikTok ad campaigns, handle all analytics and performance reporting, and scale revenue through creator partnerships and the affiliate portal.
• Key responsibilities include:
• Full ownership of Titan’s TikTok Shop presence and performance
• Creation of AI-powered ad creatives tailored for TikTok audiences
• Strategic management of paid media with a focus on ROI
• Building and nurturing creator and affiliate partnerships
• Overseeing logistics, listings, and customer service to support sales growth.

Dec 2023 – May 2025 · 1 yr 5 mos · Remote

• Helping the platform generate leads using Meta Platforms using a strategic Lead Magnet.
• Utilizing Digital Marketing trends and techniques to optimize budget for the platform.
• Helped the platform 10x their lead generation using paid marketing.
• Increased the Conversion Ratio from 2% to 5%.
• All of this was done by creating a system which captures lead, sends it to Hubspot’s CRM, Nurtures it and then Converts.

Oct 2023 – Present · 2 yrs 6 mos · Islāmābād, Pakistan · On-site

• Co-founded a unique podcasting space in the heart of Islamabad, establishing a new benchmark in the industry.
• Oversaw the complete website development on WordPress, ensuring a user-friendly and visually appealing platform.
• Designed graphics using Adobe Photoshop, Midjourney, and RunwayML, enhancing visual content and branding.
• Implemented positive customer feedback mechanisms to improve service and engagement.
• Managed and executed campaigns across YouTube Ads and social media, resulting ni a 74% increase ni folower growth.
• Achieved a 64% increase in ROl through effective digital marketing strategies and campaign management.

Mar 2023 – Mar 2025 · 2 yrs · Remote

• Leading White Fox Solutions, an AI-powered company is something I truly admire. I'm fascinated by how AI is revolutionizing every aspect of our lives, and I'm driven to harness its potential to make a real difference.
• My mission? To empower businesses, from established brands to nimble startups, to unlock the full potential of AI. I firmly believe that AI can enhance productivity, optimize workflows, and improve efficiency, ultimately saving time and money for clients and their teams.
• Whether it's crafting digital business strategies, developing data-driven marketing campaigns, or implementing AI-powered sales solutions, I'm committed to using this technology for good. My journey starts each day with exploring the latest advancements in AI and uncovering how they can benefit all of us.
• With this unwavering vision, I'm excited to lead White Fox Solutions to a future powered by AI, where both our lives and the lives of our clients are demonstrably better. InshaAllah.
• #AI #ArtificialIntelligence #AIpowered #FutureOfWork
• #BusinessTransformation #DigitalTransformation #CEO #Entrepreneur#AIforBusiness #AIforMarketing #AIforSales #AIforStrategy#EthicalAI #ResponsibleAI #ImpactfulAI

Jan 2023 – Jun 2024 · 1 yr 5 mos · Islāmābād, Pakistan

• Achieved a 45% growth in lead generation for real estate clients through targeted SEO, PPC advertising, and content marketing.
• Increased brand visibility and engagement by 60% through effective social media marketing.
• Optimized ad spend and ROl using data analytics and performance marketing strategies.
• Enhanced lead quality and conversion rates by aligning marketing strategies with sales objectives.

Oct 2022 – Nov 2025 · 3 yrs 1 mo · Islamabad, Islāmābād, Pakistan · On-site

• Spearheaded product development and project management for a proptech startup, transforming the real estate landscape with innovative solutions.
• Oversaw cost control and prototyping processes to ensure efficient resource utilization and product viability.
• Managed the website development project and developed al graphics for ads and the app, enhancing user experience and visual appeal.
• Ran targeted ad campaigns, generating approximately 200 leads within one week through effective sign-up promotions.
• Coordinated with relevant stakeholders to streamline onboarding processes and ensure smooth integration.

May 2022 – Dec 2022 · 7 mos · On-site

• As Head of Marketing, I would utilize Agile methodologies to create a collaborative, flexible, and adaptive marketing environment.
• My approach would include collaborating with key stakeholders to develop and implement a flexible, iterative, and adaptive marketing strategy that aligns with the company's objectives and can respond quickly to changes in the market.
• I would conduct continuous market research using Agile methods such as customer feedback, A/B testing, and user research to identify opportunities to optimize marketing campaigns.
• To effectively manage marketing initiatives, I would maintain a prioritized marketing backlog that includes all marketing activities. This would allow me to allocate resources effectively and maximize ROI.
• I would lead an Agile marketing team focused on delivering value quickly and efficiently using methods like Scrum or Kanban.
• Continuous improvement would be a top priority, using Agile methods such as retrospectives and data analysis to identify areas for improvement and optimize our marketing strategies.
• I would collaborate with cross-functional teams through daily stand-ups and sprint reviews to ensure everyone is well-informed and focused.
• To measure success, I would continuously monitor and analyze marketing performance metrics such as conversion rates, customer acquisition costs, and ROI. This information would be used to adjust campaigns and optimize our marketing strategies.
• Building and maintaining relationships with key stakeholders would be achieved through Agile methods such as customer interviews, partner feedback, and social media engagement, enhancing brand awareness.
• By utilizing Agile methodologies, my approach as Head of Marketing would enable us to respond quickly to changes in the market, optimize our marketing strategies, and drive business growth.

May 2022 – Dec 2022 · 7 mos · On-site

• As the Scrum Master leading the implementation of a CRM system using Odoo, I catered
• Facilitating Requirements Gathering: I facilitated collaborative sessions with the sales and marketing teams to identify their business requirements and objectives for the CRM system.
• Managing Product Backlog: I maintained and prioritized the product backlog based on the business requirements identified by the sales and marketing teams.
• Ensuring Configuration and Customization: I worked with the development team to ensure that the Odoo CRM module was configured and customized to meet the business requirements identified in the product backlog.
• Conducting Testing and Quality Assurance: I collaborated with the development team to ensure that testing and quality assurance activities were carried out to ensure the CRM system was functioning properly and meeting the business requirements.
• Providing Training and Support: I organized training sessions and provided ongoing support to users of the CRM system to ensure they understood how to use the system effectively and efficiently.
• Coordinating System Maintenance and Upgrades: I worked with the development team to coordinate the ongoing maintenance and upgrades of the CRM system to ensure it remained current and met the evolving needs of the business.
• Analyzing Data and Generating Reports: I worked with the sales and marketing teams to analyze the CRM data to identify trends and insights that could inform sales and marketing strategies. I also generated reports to share with key stakeholders.
• Facilitating Collaboration: I facilitated collaboration between cross-functional teams, including sales, marketing, IT, and senior management, to ensure the CRM system was aligned with business objectives and integrated with other business systems.
• As the Scrum Master, I ensured that the implementation of the CRM system using Odoo was carried out in a collaborative, iterative manner, with a focus on delivering value.

Apr 2022 – May 2022 · 1 mo · On-site

• As a Senior Team Lead in Sales, my key responsibilities include:
• Leading a team: Overseeing a team of sales professionals and providing guidance and support to ensure they meet their targets and achieve their potential.
• Sales strategy development: Developing and implementing sales strategies that align with business objectives, market trends, and customer needs.
• Business development: Identifying new business opportunities and cultivating relationships with potential clients to expand the company's customer base.
• Performance tracking and reporting: Tracking sales performance metrics, analyzing data, and providing regular reports to management to inform decision-making.
• Coaching and training: Providing coaching and training to team members to enhance their skills and knowledge, and ensure they are equipped to meet targets and deliver results.
• Relationship management: Building and maintaining strong relationships with key clients and stakeholders to ensure customer satisfaction and retention.
• Collaborating with other departments: Working closely with other departments, such as marketing and operations, to ensure a cohesive approach to sales and business growth.
• Budget management: Managing sales budgets and ensuring resources are allocated effectively to meet sales targets and support overall business objectives.
• Continuous improvement: Continuously evaluating and improving sales processes, strategies, and techniques to drive growth and improve performance.
• I have a proven track record of delivering results, and I am committed to leading by example, driving team success, and contributing to the growth and success of the organization.

Aug 2019 – Jan 2024 · 4 yrs 5 mos · Islāmābād, Pakistan · Hybrid

• As a product photographer, I was looking after
• Capturing high-quality product images
• Collaborating with other departments to understand image requirements and creative vision
• Editing and retouching photos to meet quality standards
• Managing equipment and studio setup
• Organizing and managing digital image assets
• Staying up-to-date with industry trends to produce high-quality images

Jun 2019 – May 2020 · 11 mos · islamabad · On-site

• SAP Project Systems Module Implementation & Management –
• Agile Project - Project Cost 4.2 million Rs
• Worked as Junior Project Manager during the Implementation of Riphah SAP S/4 HANA in Riphah
• My responsibilities during implementation included requirement collections, Scope creation, Master Data Configuration and Project Backlogs Import from PMO Master Sheet.
• Development of As Is & To Be Business Scenarios for Project Estimation & Approval, Project Budgeting, Execution, Monitoring & Control, Project Change Request & Periodic Year End Project Closing.
• Training & Development
• Gave Complete trainings to different departments of Ripha on usage of Project Systems.
• Helped the whole departments and wings to move along with change of shifting from a legacy system to new information system