Salah Murad — CEO
Leadership and Strategy: •21+ years driving success in Product and Technology, with demonstrated success in startups and enterprises in diverse sectors—including airline, OTA, e-commerce, telecom, VOD entertainment, FMCG, HR, sales, procurement, and finance—by leveraging market trends, customer insights, and best practices in product, delivery, and analytics •Built diverse teams across varying seniority levels, streamlining team structure, and fostering growth through job evaluations, CDPs, mentorship sessions •E2E lifecycle, from market research and customer insights, crafting strategies and OKRs to forging across-departments roadmaps, driving solution design, delivery and setting north-star metrics and input/output KPIs (case studies link below) Business Impact: •Achieved 17% YoY increase in airline booking conversion and 18% NPS uplift for 130M+ users by optimizing the booking funnel, personalizing bundles, targeting campaigns, and deploying AI-driven recommendations •Boosted CR up to 50% and reduced infra cost. Contributing to 3.5x growth in eCommerce catalog (7 billion offers) with marketplaces partners like Shopee, Lazada. •Shortened time-to-market by crafting lean OTT products development strategy; payment ecosystem, enabling 30M MAU; 1M+ billing relationships prioritizing Axiata OpCos Product and Technology Management: •Owned product strategy, roadmap, and e2e delivery for teams in Prague, Cape Town, and Malaysia, automating metrics analysis, health monitoring, and customer feedback with GenAI •Developed hyper-targeted personalized promotion strategies based on customer cohorts according to purchasing behavior •Elevated product engineering delivery excellence by championing the adoption of optimal methodologies, including Agile Scrum, Kanban, and Waterfall •Managed programs as World Cup streaming enablement on iflix mobile, Campaign Management, BI solutions for Telco •Spearheaded successful AWS cloud migration of product provisioning microservices crystallizing prioritization decision-making framework and implementation strategy Technology Exposure and Data Analytics: •Leveraged data and analytics tools: Amplitude, Kibana, Newrelic, data warehousing, SQL, to drive insights and decision-making •Engaged with Technology stack: AWS, Gen AI, Python, API, GraphQL, JavaScript, Robot test automation, React, C#, DevOps for managers (Docker, Kubernetes, Jenkins, Ansible), MySQL, security (Mend, Burp), touchpoint (HLR, VLR, IN, USSD, SMSC) https://salah-murad.notion.site/Exploring-Strategies-with-Real-World-Cases-2d60a340a3a448e4b3b4d01ef124dd8c
Stackforce AI infers this person is a Product and Technology Executive with expertise in E-commerce and VOD industries.
Location: Kuala Lumpur, Malaysia
Experience: 20 yrs 2 mos
Skills
- Product Strategy
- Product Management
- Solution Architecture
- Program Management
- Project Management
- Software Development
Career Highlights
- Achieved 17% YoY increase in airline booking conversion.
- Scaled eCommerce catalog by 3.5x with 50% conversion boost.
- Spearheaded AWS cloud migration for product provisioning.
Work Experience
MOVE
Head of Product (2 yrs 3 mos)
F-Secure Corporation
Product and Technology Management Consultant (5 mos)
iprice group
Director- Product and Solution Engineering (3 yrs 5 mos)
iflix
Regional Lead, Products (1 yr 11 mos)
ITAS Group
Principal, Technical Program Management (1 yr 1 mo)
PMO2
Founder- Project Management and ICT Consultancy (3 yrs 10 mos)
New Horizons -Syria
Part time Business Instructor (3 yrs 9 mos)
Confectionary Development Industrial Company – Katakit
Head of Software Development (6 yrs 1 mo)
Software Development Senior Supervisor (2 yrs 1 mo)
Software Developer and System Support (2 yrs 1 mo)
Education
Doctor of Philosophy (PhD) at Damascus University
Master at Damascus University
Certification / diploma at MECEPUS- Nicosia, Cyprus
Certification / diploma at Talal Abu-Ghazaleh Professional Training Group
Certification / diploma at Katakit Training Center
Certification / diploma at Katakit Training Center
Certification / diploma at Katakit Training Center
Bachelor at Jami't Al-Ba'ath