May 2025 – Present · 11 mos · Bengaluru, Karnataka, India

Jul 2024 – Apr 2025 · 9 mos · Bengaluru, Karnataka, India

• >Supported marketing technology initiatives for leading global restaurant brands, working closely with high-profile clients in the casual dining industry.
• >Authored a detailed client handbook documenting processes, technical configurations, and best practices, enabling seamless knowledge transfer and long-term scalability for future teams.
• >Designed and executed a complete marketing strategy within Salesforce Marketing Cloud for Maggiano’s new business line, Spruce, contributing to strong campaign performance and brand visibility.
• >Identified and resolved long-standing challenges related to lapsed customer engagement, implementing targeted solutions that resulted in measurable improvements in reactivation and engagement metrics.
• >Collaborated with cross-functional teams to ensure alignment between business goals, technical execution, and campaign delivery

Feb 2024 – Jul 2024 · 5 mos · Bengaluru, Karnataka, India

• >Gained hands-on exposure to multiple marketing technology functions including HTML email development, Quality Assurance (QA), project coordination, and CRM platforms.
• >Completed structured training combined with real-time project work, building both technical and functional expertise.
• >Chose Salesforce Marketing Cloud (SFMC) as a core specialization after developing a broad understanding of marketing operations.
• >Worked on frontend development and validation of marketing assets to ensure quality, consistency, and performance.
• >Supported end-to-end campaign execution by working closely with cross-functional teams across technology and marketing.
• >Built practical experience using tools such as Salesforce Marketing Cloud, HubSpot, and Mailchimp.
• >Developed a strong understanding of marketing technology workflows, enhancing analytical thinking and problem-solving capabilities.