Kartik Chhatbar

Associate Consultant

Gandhinagar, Gujarat, India9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Email Marketing and A/B Testing.
Proficient in Data Analytics and Reporting Tools.
Strong background in Salesforce Marketing Cloud.

Stackforce AI infers this person is a MarTech specialist with strong expertise in email marketing and data analytics.

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Skills

Core Skills

Email MarketingData Analytics

Other Skills

A/B TestingCCore JavaDAXEmbedded CEmbedded SystemsJava AWTJava AppletsJavaSELeadershipMS ExcelMarketing CloudMicrosoft OfficePower BIReporting Services

About

• Search Marketing: - Organic and Paid Search Results - Keyword Research and Analysis - Tracking the success of SEM - On-page & Off-page optimization • Display Marketing: - The Display Marketing Ecosystem - Retargeting & Dynamic Retargeting • Email Marketing: - The Concept of A/B Testing & it’s used in Email Marketing • Mobile Marketing: - The Mobile Marketing ecosystem • Social Media Marketing: - Different Social Media Channels - Measuring Social Media ROI - Content Marketing – Storytelling in social media • Web Analytics: - Digital measurement landscape - Interpreting the data in Google Analytics

Experience

Capgemini

2 roles

Senior Consultant

Apr 2024 – Present · 1 yr 11 mos · India

Salesforce Consultant

Mar 2022 – Apr 2024 · 2 yrs 1 mo · India

Accenture

2 roles

Campaign Specialist

Nov 2020 – Mar 2022 · 1 yr 4 mos

Campaign Specialist

Nov 2020 – May 2021 · 6 mos

Wipro technologies

2 roles

Consultant

May 2017 – Nov 2020 · 3 yrs 6 mos

 Reporting tools expertise: MS Excel and Power BI
 Handling the responsibilities of issues in accordance with SLA guidelines
 Evaluating the client’s requirements and then proposing adequate and effective solutions
 Preparation of functional specifications and review for new and existing functionalities as per change request
 Involved in Business Analysis of the OLTP and OLAP data and in decision support
 Experienced of DAX all Functions (Count, Logical, Information, Text, Date - Time)
 Generated ad-hoc reports in Excel Power Pivot and shared them using Power BI to the decision-makers for strategic planning
 Experience in reporting services, Power BI (Dashboard Reports) of the analysis services.
 Worked with the Email Marketing team for US accounts, have hands-on experience with A/B testing, Trigger Email, Bounce Rate, Soft Bound, etc.
 Help client to optimize their email campaign by creating dynamic and personalized email
 Knowledge of creating an analytical report for campaigns
 Efficiently creating journeys and automation for clients depending upon the business requirement
 Knowledge of all roles and permission in marketing cloud
 Gives roles and permission to all users in the marketing cloud depending upon their designation to access marketing cloud account
 Knowledge of Sales Cloud and Service Cloud
 Worked on development for user stories
 Worked on handling the team, gathering requirement from the client, preparing design document, monitoring development, Internal & Client demo, code coverage & deployment
 Integrated Sales and Service Cloud with Marketing Cloud