Aug 2021 – Dec 2025 · 4 yrs 4 mos · Los Angeles, California, United States

• Leading the Therabody Marketing Team globally
• #KeepMoving

Jan 2018 – Aug 2021 · 3 yrs 7 mos

• Digital marketing across hardware and services for Apple Marketing and Communications.

Apr 2016 – May 2018 · 2 yrs 1 mo

• Expanded remit to include all media (digital and traditional) and eCommerce globally.

Apr 2014 – Apr 2016 · 2 yrs

• Global marketing leader for Beats by Dre. (digital strategy, social, campaigns, production, digital media, CRM, analytics, influencers)

Apr 2013 – May 2014 · 1 yr 1 mo · San Francisco Bay Area

• Provided digital strategy guidance globally to our portfolio of brands, which included Anheuser Busch, Audi, Google, Nike, etc.

Nov 2011 – Apr 2013 · 1 yr 5 mos · San Francisco Bay Area

• Sonos:
• Provided research, strategy and product marketing services to senior leadership for both Asia and the US.
• GE Health:
• Developed innovative gamified iPad app to educate doctors on a new heart attack prevention product being introduced by GE Health into the market.
• SuperBetter Labs:
• Lead one of the world’s first personal health gaming platforms, SuperBetter, alongside gaming guru Jane McGonigal:
• Led mobile product strategy including hiring/management of engineering, design, and analytics teams
• Oversaw product marketing, focusing on research, community management, branding, funnel analysis/optimization, pr, and social media resulting in becoming “Top 5 Health App” in the App Store upon mobile launch, rapid user engagement growth, and being featured in TechCrunch, NYTimes, and USA Today.
• Led all fundraising (company raised $2 MIL), due diligence and acquisition negotiations.
• Member of premier incubator Rock Health’s Fall ’12 class

Dec 2008 – Dec 2011 · 3 yrs · Shanghai, China

• Founded premier consumer insights and digital strategy firm in China and sold it in 2010.
• Personally grew relationships with an extensive client portfolio, including Unilever, Kraft, Coca-Cola, Nike, BMW, Diageo, Ogilvy and more.
• Provided strategic brand and marketing consulting services to select retained accounts
• Developed, led and grew a multi-disciplinary team of over 25 local and foreign researchers, designers, strategists, and analysts with 95% employee retention during the first two years
• Negotiated successful acquisition and oversaw subsequent merger in 2010 when acquired.

Jun 2004 – Jun 2009 · 5 yrs · Washington D.C. Metro Area / Shanghai, China

• Led management consulting engagements for a variety of public and private sector clients, supporting operations, strategic planning, information and data management, and digital policy analysis.

May 2003 – Jun 2004 · 1 yr 1 mo · Washington D.C. Metro Area

• Detailed to support the development of the Office of Iraq Reconstruction within the Agency for International Development both in Washington DC and Iraq. Main responsibilities included tracking and communicating key reconstruction metrics (power supply levels, school rehabilitation, air and seaport construction, medical supplies distributed, etc.) to senior government officials, including within Congress, State Department, and White House National Security Council.

Jun 2000 – Aug 2000 · 2 mos · San Francisco Bay Area

• Worked on the Quality Assurance Team, focusing on web site optimization for the newly launched startup.

Jun 1998 – Jun 1999 · 1 yr · San Francisco Bay Area

• Member of an experimental group within Autodesk tasked with automating the testing of the AutoCAD software through the development of a proprietary testing environment, which would automatically run AutoCAD functions and record any bugs or flaws in the code to be logged with the developer group. Coded in both Pearl and C++.