Feb 2024 – Oct 2025 · 1 yr 8 mos · New York, New York, United States · Remote

• Square Marketing (email/text) product suite. Building tools that help ~60 million businesses engage with their buyers and drive 1.5B$ in annual sales. Responsible for driving $40M in annual recurring revenue for Block Inc.

May 2016 – Feb 2024 · 7 yrs 9 mos

• Meta Monetization
• Building Meta’s new billion dollar business opportunity, business messaging. Leading development for Unified Inbox in Meta Business Suite, helping 10 million businesses drive sales outcomes via messenger, instagram direct and whatsapp. Launched the Lead Generation surface in Meta Business Suite, helping businesses generate leads to drive sales.
• Instagram Reels
• Reels: Founded and led teams of talented engineers, designers and other cross-functional team members to conceptualize, build and launch Reels. Launched multiple features to help people create more Reels: Remix, Voice-over, Karaoke Captions, Sound Sync, Voice effects, Sound effects and Text-to-speech. Shipped foundational product improvements to the larger Instagram app to support Reels production: Ranking, Search, Comments, Save, Insights, Off-platform sharing, Branded Content, Shopping. Responsible for driving IG company top line metric of content production.
• Lasso, Short Video App
• Led the product development for Facebook’s first standalone entertainment app for short, fun videos. The Lasso app was built to help you showcase your talent and creativity to the world. Launched the app in Mexico, sunset the app within a year and founded the Instagram Reels team.
• Facebook Growth
• Locked Profile product to protect women’s safety in key markets, empowering them to use Facebook more while being safe.
• Rotational Product Manager Program. Facebook AI, Platform: Improved Facebook’s self-serve AI Platform, Lumos. Facebook AI, Product: Shipped Facial and Speech recognition products to improve meaningful engagement. Facebook Core App, Video Monetization: Improved the video ad ecosystem with a focus on mid-roll video ads.

May 2011 – May 2016 · 5 yrs

• Product Specialist: Emerging Markets, Menlo Park
• Understanding and advocating for user quality and sentiment of all users on the mobile web interfaces across the globe on Facebook, especially emerging markets and feature phones.
• Product Specialist: India Market, Hyderabad
• Represent the voice of users (current and those who still need to be acquired) to the product teams, and to the rest of the company.