Feb 2023 – Sep 2024 · 1 yr 7 mos

Jan 2022 – Jan 2023 · 1 yr

• Support the execution of social media marketing strategy across established and emerging platforms to boost brand awareness, customer satisfaction and achieve revenue goals
• Work closely with cross-functional stakeholders across the organization and external creative advertising agencies to help position Delta Vacations as an industry-leading vacation provider of choice for our customers
• Partner with Social Media Manager and cross-functional teams to execute social media channel strategy in support of key business objectives
• Serve as the key social community engagement facilitator across all social platforms, bringing the DLV social voice to life through engaging and organic channel conversations
• Facilitate the social content development process, overall social calendar and posting schedule
• Facilitate social cobrand marketing process and all relevant content creative reviews and approvals
• Work with the Customer Engagement Center team to expediently manage customer service issues received through social networks
• Extract and analyze social media analytics, including engagement data and campaign KPIs to drive continuous improvement
• Develop materials to present to leadership on strategy, planning and performance of various campaigns and initiatives

Feb 2020 – Jan 2022 · 1 yr 11 mos · Atlanta, Georgia

• Maintained and grew the MJCCA's social media presence by developing and executing innovative paid and organic campaigns for multiple departments (including the overall agency, MJCCA Day Camps, Camp Barney Medintz, preschools and other programs) across multiple channels (including, but not limited, to Facebook, Instagram, Snapchat, Twitter, YouTube)
• Managed the social media advertising budget in concert with the marketing managers
• Worked collaboratively with MJCCA staff to collect, created and published a variety of content with the goal of increasing brand awareness, generated inbound traffic and engagement, and ultimately, improved member retention and acquisition
• Built an active brand ambassador network to spread the word about the MJCCA by engaging staff and volunteers and by working with influencers
• Kept current on social media, email marketing trends and emerging digital technologies, bringing best practices from both the for-profit and non-profit world
• Regularly analyzed audience and engagement metrics to continually adjust campaigns for maximum impact and effectiveness

Jun 2019 – Jan 2020 · 7 mos · Atlanta Metropolitan Area · Remote

• Consulted on the social media and digital marketing strategy for various brands, individuals & accounts
• Created social media content for accounts across platforms on Meta, X, & TikTok

Jan 2019 – May 2019 · 4 mos · Atlanta, Georgia

• Wrote and edited articles for publication online within internal and external
• company platforms
• Assisted with message development for leaders on key communications
• issues/events
• Supported corporate communications vehicles and handled special projects

Sep 2018 – Dec 2018 · 3 mos · Elon, NC

• Wrote articles relating to lifestyle for online publication and print
• Contributed to weekly features to increase website traffic by 18%

Sep 2018 – Dec 2018 · 3 mos · Greater Atlanta Area

• Formulated and coordinated marketing activities to increase product promotion
• by 20%
• Designed posts for social media accounts to educate target audiences

Jun 2017 – Jul 2017 · 1 mo · Atlanta, Georgia

• •Contributed to company success and repeat business by exceeding team sales goals and providing outstanding customer service

Jun 2017 – Jun 2017 · 0 mo · Atlanta, Georgia

• Executed media campaigns and raised company profile by 36%
• Researched, developed and pitched shows
• Worked with clients to achieve rebranding and increased clientele by 22%