Marta Mimbela — CEO
My career has been shaped by one constant: understanding customers deeply and turning that insight into business growth. With 10+ years of experience in customer, marketing and business strategy at Decathlon, across Spain, Europe and Chile, I’ve led transformations at scale, bridging strategy, teams and execution. Today, I focus on building customer-centric organizations, developing strong leaders and making growth feel less like theory and more like reality.
Stackforce AI infers this person is a Customer Experience and Marketing Strategy expert in the Retail industry.
Experience: 13 yrs 2 mos
Skills
- Customer Strategy
- Marketing Strategy
- Customer Experience
- Teaching
- Strategy Development
- Portfolio Management
- Customer Growth
Career Highlights
- Over 10 years in customer-centric business strategy.
- Led large-scale transformations across multiple regions.
- Expert in turning customer insights into growth.
Work Experience
Decathlon Chile
Chief Customer & Marketing Officer (6 mos)
IE Business School Executive Education
Lecturer - Customer Experience Executive Program (1 yr 6 mos)
Decathlon France
Head of Strategy & Portfolio - Decathlon Western Europe (1 yr 11 mos)
Customer Strategy Leader - Global Membership Program (2 yrs 5 mos)
Decathlon España
Head of Customer Growth - Decathlon Spain (4 yrs 10 mos)
Store Leader - Decathlon Spain (2 yrs 6 mos)
Area Communications Manager (2 yrs 2 mos)
Department Manager (2 yrs 4 mos)
Université de Pau et des Pays de l'Adour
Speaker (0 mo)
adidas
Marketing- Public Relations Department (9 mos)
Yolanda Gil PR/Events
Marketing, advertising and PR intern (4 mos)
Education
Digital and innovative leadership at MIT Sloan School of Management
Foundations of Business Strategy at University of Virginia Darden School of Business
Business Expert at The PowerMBA
Empowering Management at Decathlon Exchange
Degree in Advertising and Public Relations at Universidad San Jorge
Inspiring Leadership through emotional intelligence (online course) at Case Western Reserve University
Power IA at thePower
Business Strategy - Competitive advantage at The Wharton School
