Jul 2022 – Jun 2023 · 11 mos · New Delhi, Delhi, India · Hybrid

• A contractual role where I was hired to work on content and copy for all media such as Social,
• Newspaper, WhatsApp Campaigns, Paid Media Campaigns, etc. Coming up with marketing strategy
• from time to time, and managing communications with the agency partner.

Oct 2021 – Present · 4 yrs 6 mos · Delhi NCR | Kolkata | Mumbai · Hybrid

• Working as a Consultant/Freelancer with multiple brands and marketing agencies, to deliver pitch decks, marketing strategy, brand strategy, content strategy, performance marketing strategy, social media post ideas & copy, creative direction, internal communication pieces, etc.
• A mix of short-term and long terms projects, time sensitive, impactful.
• Some of these projects also involved appearing in front of the client and driving the pitch, on behalf of the agency that hired me.

Oct 2021 – Jul 2022 · 9 mos · Remote · Remote

• My first experience with a SaaS brand, where I was managing internal communications of the organisation as well as the clients they had. All communication was around the SaaS model of AI-enabled HR Suite.
• The trick was to make boring, data oriented facts into interesting communication so that it becomes easier to consume and saves time as well.

Aug 2021 – Oct 2022 · 1 yr 2 mos

Jun 2020 – Mar 2021 · 9 mos · Delhi, India

• Officially a Copy Lead but stepped into the shoes of an Art Lead as well. Hence, performing as a Creative Lead, manning operations of both the copy as well as art teams.
• It goes without saying, I not only manage the QC process of the basic Copywriting across brands, but also step into the strategising and campaign ideations across the brands.
• Brands Managed:
• Organic Brews, Carry Your Bottle, Aether Biomedicals, Confisure, Illuminations, Melomane, SleepRite, Nutrite, ESquare Homes, Mind Your Fitness, MUFC Delhi NCR, TintBox, AnalytixLabs.

Jun 2019 – Mar 2020 · 9 mos · New Delhi, Delhi

• Major contribution in “sorting” PVR when I joined. Then moved to managing other brands - Fabindia, Care Hospitals, Kajaria Ceramics, The Leela - East Delhi, Ambuja Neotia, Azure Power, etc. Pitch - KitKat, AmEx, Fortis, MTV Beats.

Aug 2018 – Jun 2019 · 10 mos · New Delhi Area, India

• Worked as a Senior Copywriter, and partly as a Strategist, for campaigns across social media platforms as well as mainline.
• Brands - LG, Style Aromatherapy, ADS Spirits, Alcis.
• Pitch - Style Aromatherapy, Western Digital, JK Tyre.

Mar 2017 – Jul 2018 · 1 yr 4 mos · Noida Area, India · On-site

• Major breakthrough in my career as I single handedly worked on a market leader like Haier.
• Successfully carried on their first ever Twitter-IPL campaign.
• Brands Worked On:
• Haier, Sony LIV, Maruti, Standard Chartered Bank, Dasnac, Radio Nasha, Fever FM.
• Pitch Decks - Hitachi, Biotique, Signutra.

Sep 2016 – Mar 2017 · 6 mos · Kolkata Area, India

• Was hired as the Content Lead for the Digital Marketing Team that was being formulated.
• Brands worked on - Anandabazar Patrika, T2 and Ebela.
• Conducted the first Facebook LIVE for Ebela on their 1st Birthday Celebration Organic
• Reach – 272,687.
• Post Clicks – 18,600
• Views – 90,000
• Shares – 133
• Reactions – 6,000
• Comments – 1,355

Jan 2015 – Aug 2016 · 1 yr 7 mos · Kolkata Area, India · On-site

• Started my career as a Junior Copywriter and learnt the art & science of campaign ideation.
• Within a few months, I was able to handle the accounts by myself. Fortunate to get the opportunity
• to handle delicate accounts like CK Birla Hospitals.
• Brands Worked On:
• CK Birla Hospitals, Zee Bangla, NSHM, Winkies and Go Bengal.

Sep 2014 – Dec 2014 · 3 mos · Bengaluru, Karnataka, India · On-site

Apr 2014 – Jun 2014 · 2 mos · Kolkata Area, India · On-site

• Joined them for the two-months industry internship as a part of the MBA curriculum at SIU.
• Learnt about copywriting, campaign ideation, on-ground activity planning & brand management.
• Was fortunate to get the opportunity to work on brands like ITC, Vodafone, Greenply and
• Manipal Hospitals as an intern.

Oct 2013 – Nov 2013 · 1 mo

• Client Acquisition, Monitoring Services n Facilities provided by the NGO, creating a Documentary on the NGO.

Oct 2011 – Jan 2023 · 11 yrs 3 mos · Remote

• An open blog where I write about anything and everything. I write about my travel experiences. A window of how I see the world through my eyes. Others may or may not relate. It is also a way to understand various perspectives of the readers as well.