Sep 2022 – Dec 2023 · 1 yr 3 mos

• Inspired by recent progress in machine learning, I moved from an executive role to an individual contributor role at a leading AI product company to pursue my passion for AI engineering. Here's a glance at what I did:
• Explored innovative ways to use life science data to expedite research for leading pharmaceutical companies
• Developed scalable applications that harnessed large language models and other generative AI technologies
• Monitored, experimented with, and assessed machine learning models and tools to ensure our company responded appropriately to related changes in the technology landscape
• Generated application ideas that addressed business challenges, customer needs, and market and technology trends
• Built and refined models, pipelines, and full-stack applications using diverse tools
• Performed a wide range of engineering tasks, from data and prompt engineering, to model training, to backend and frontend development
• Led initiatives from R&D to production, maintaining a clear vision and strong communication

Sep 2017 – Aug 2022 · 4 yrs 11 mos

• Member of the senior leadership team, with responsibilities encompassing go-to-market and culture marketing and communications activities
• Built and led the department responsible for field marketing, product marketing, growth marketing, communications, creative, and events
• Established marketing infrastructure, including marketing automation platform, and core paid, earned, shared, and owned channels
• Defined and continually evolved marketing department priorities, org chart, processes, and tools to reflect the changing needs of a hypergrowth company

Nov 2016 – Sep 2017 · 10 mos · Toronto, Canada Area

• Helped drive Klick's double-digit annual growth through the relentless pursuit of best-in-class digital innovation, automation, and effectiveness to solve clients' healthcare business challenges
• Responsible for strategic leadership of business group comprising a global healthcare portfolio of more than 10 brands and enterprise engagements across the US, Canada, and Europe
• Co-led team of more than 100 healthcare marketers and technologists, and directly led strategy team of 11

Apr 2014 – Oct 2016 · 2 yrs 6 mos · Toronto, Canada Area

• Provided strategic oversight for portfolio of accounts comprising more than 10 pharmaceutical brands
• Led cross-brand strategic engagements to help clients develop platforms, products, people, and processes that elevate organizational digital excellence
• Developed partnerships, methodologies, and tools to drive and quantify business impact of marketing tactics, evaluate return on investment, benchmark success, predict future performance, and optimize accordingly
• Led digital strategy for US launch of novel biologic for inflammatory bowel disease, and contributed to global digital strategy
• Led digital strategy for US launch of novel antidepressant
• Drove organic business growth and new business development through thought-leadership and articulate presentation of measurably effective solutions to clients' business challenges

Aug 2012 – Apr 2014 · 1 yr 8 mos · Toronto, Canada Area

• Led digital strategy for US marketing of multi-indication gastrointestinal pharmaceutical brand, including promotion for new indication
• Converted deep understanding of brands’ market dynamics, stakeholders and objectives into digital strategic imperatives and digital tactical plans
• Participated in the development of brand positioning, messaging and segmentation

Jan 2011 – Aug 2012 · 1 yr 7 mos · Toronto, Canada Area

• (Right Spot Media is a global advertising network that acquired the interactive marketing agency I founded, Commune Media.)
• Engineered acquisition of founded agency, Commune Media
• Led strategy for agency business within ad network serving over two billion global monthly impressions
• Planned and drove success of products including a publishing platform, custom publications and communities, and lead generation programs

Sep 2010 – Dec 2010 · 3 mos · Toronto, Canada Area

• Instructed students part-time in interactive digital media
• Focused on interactive writing and digital content for both advertising and publishing, with an emphasis on practical, effective strategies and tactics

Jul 2007 – Jan 2011 · 3 yrs 6 mos · Toronto, Canada Area

• Founded digital marketing company focused on digital lead generation and content marketing primarily for energy, healthcare, education and publishing clients
• Secured over 20 corporate clients including Enbridge Gas Distribution, Rogers Communications, Cottage Life and Bullfrog Power
• Consulted in capacity of Director of Marketing for workplace health startup INTERxVENT Canada, subsequently acquired by Gamma-Dynacare Medical Laboratories
• Provided technical direction for customer engagements

Feb 2007 – Jul 2007 · 5 mos · Toronto, Canada Area

• Provided creative direction for interactive and integrated campaigns to meet client business objectives
• Led creative strategy for global test launch of over-the-counter acne treatment in Canada
• Led content strategy for contextual health advertising product in partnership with Sympatico / MSN
• Brands spanned diabetes, reproductive health, central nervous system, aesthetic medicine and related therapeutic categories for major pharmaceutical companies such as Bayer, Daiichi Sankyo, Ferring, Galderma, Janssen-Ortho, Eli Lilly, Linde Gas Therapeutics, McNeil Consumer Healthcare, Medicis, Merck-Serono, Novartis, Organon, Procter & Gamble, Pfizer, Sanofi-Aventis and Wyeth

Feb 2006 – Mar 2007 · 1 yr 1 mo · Toronto, Canada Area

• Provided leadership to Content team within creative department
• Developed and oversaw implementation of content strategies that met healthcare client objectives and Elsevier digital content utilization goals
• Managed internal and external resources and developed content partnerships, relationships and business opportunities

Aug 2005 – Feb 2006 · 6 mos · Toronto, Canada Area

• (Elsevier Interactive Solutions was an interactive agency within Elsevier, one of the world's largest scientific publishers.)
• Developed and implemented content solutions to address clients' business challenges
• Wrote and edited copy for digital marketing initiatives

Dec 2000 – Nov 2001 · 11 mos · Toronto, Canada Area

• Planned and managed editorial projects, including daily news, feature articles and multimedia health reference content
• Oversaw research and writing teams
• Contributed to development of proprietary content management technology

Dec 1999 – Dec 2000 · 1 yr · Toronto, Canada Area

• (CareClinix was a platform to connect alternative health providers with patients, incubated at Brightspark; it was acquired by supplement manufacturer Metagenics.)
• Wrote and edited health news, feature and reference articles
• Developed editorial direction, style guides, policies and procedures

Nov 2000 – Apr 2008 · 7 yrs 5 mos · Toronto, Canada Area

• Founded digital publication focused on emerging science, technology and health topics
• Developed and led implementation of editorial, technology and revenue generation strategy
• Architected and developed content management system
• Earned award for top biotechnology website from Biomat.net (The Biomaterials Network) in 2004
• Engineered acquisition by Betterhumans LLC in 2008