Ajay Jilka — CEO
As Head of Esports for Mobile Legends (110M+ monthly users), I've transformed a Southeast Asian game into a global phenomenon across 30+ countries: • Led Eastern Europe/Central Asia expansion during a geopolitical crisis, achieving 100% viewership growth and creating our third-largest revenue market globally • Pioneered Mongolia entry, achieving 30% population penetration and transforming an overlooked territory into our highest user-to-population market • Built 1.5M+ followers across 10+ linguistically diverse regions, driving 4M content consumption hours through culturally tailored strategies • Secured $6M in partnerships while navigating compliance regulations in complex markets I've achieved these results by: • Crafting culturally adaptive branding that resonates locally while maintaining global integrity • Orchestrating high-performance teams across multiple time zones and cultural contexts • Transforming on-the-ground insights into scalable market strategies that expand from local footholds to regional dominance Through global expansion, I've learned that markets may differ, but successful strategy execution is universally valued. Open to conversations with companies ready to expand their products globally with intention and urgency.
Stackforce AI infers this person is a Gaming Industry Leader with expertise in global market expansion and esports strategy.
Location: Singapore, Singapore, Singapore
Experience: 13 yrs 10 mos
Skills
- Business Strategy
- Team Management
- Business Development
Career Highlights
- Transformed Mobile Legends into a global phenomenon.
- Achieved 100% viewership growth in Eastern Europe.
- Secured $6M in partnerships across complex markets.
Work Experience
MOONTON GAMES
Head of Esports, Eastern Europe & Central Asia, Western Europe and Türkiye (3 mos)
Head of Esports, Eastern Europe & Central Asia, and Emerging Markets (2 yrs)
Head of Esports, Eastern Europe & Central Asia, and Türkiye (1 yr)
Head of Esports, América Latina and Brasil (1 yr 11 mos)
Director Regional Esports Partnerships, Southeast Asia (11 mos)
Career Break
Professional development (6 mos)
Culture Group Pte Ltd
Managing Partner (2 yrs 11 mos)
ZOU Sports Ltd.
Sports Marketing & Strategy (1 yr 7 mos)
Octagon
Business Development Manager, Greater China & North Asia (4 yrs)
Education
BSc Economics & IM at Alliance Manchester Business School
Global Exchange at Singapore Management University
汉语水平考试 at Silk Mandarin - Language Training Institute