Ajay Jilka

CEO

Singapore, Singapore, Singapore13 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Transformed Mobile Legends into a global phenomenon.
  • Achieved 100% viewership growth in Eastern Europe.
  • Secured $6M in partnerships across complex markets.
Stackforce AI infers this person is a Gaming Industry Leader with expertise in global market expansion and esports strategy.

Contact

Skills

Core Skills

Business StrategyTeam ManagementBusiness Development

Other Skills

Market ResearchDigital MarketingStart-ups

About

As Head of Esports for Mobile Legends (110M+ monthly users), I've transformed a Southeast Asian game into a global phenomenon across 30+ countries: •⁠ ⁠Led Eastern Europe/Central Asia expansion during a geopolitical crisis, achieving 100% viewership growth and creating our third-largest revenue market globally •⁠ ⁠Pioneered Mongolia entry, achieving 30% population penetration and transforming an overlooked territory into our highest user-to-population market •⁠ ⁠Built 1.5M+ followers across 10+ linguistically diverse regions, driving 4M content consumption hours through culturally tailored strategies •⁠ ⁠Secured $6M in partnerships while navigating compliance regulations in complex markets I've achieved these results by: •⁠ ⁠Crafting culturally adaptive branding that resonates locally while maintaining global integrity •⁠ ⁠Orchestrating high-performance teams across multiple time zones and cultural contexts •⁠ ⁠Transforming on-the-ground insights into scalable market strategies that expand from local footholds to regional dominance Through global expansion, I've learned that markets may differ, but successful strategy execution is universally valued. Open to conversations with companies ready to expand their products globally with intention and urgency.

Experience

Moonton games

5 roles

Head of Esports, Eastern Europe & Central Asia, Western Europe and Türkiye

Promoted

Jan 2026Present · 3 mos

  • Leading the Mobile Legends esports business in emerging high-growth markets.
  • Accountable for growing fan base and market presence. Principally responsible for all aspects of competitive ecosystem development, including grassroots development to professional league product management. Managing key business partnerships; identifying and evaluating growth opportunities.
Business StrategyMarket ResearchDigital MarketingTeam ManagementBusiness Development

Head of Esports, Eastern Europe & Central Asia, and Emerging Markets

Jan 2024Jan 2026 · 2 yrs

Head of Esports, Eastern Europe & Central Asia, and Türkiye

Dec 2022Dec 2023 · 1 yr

  • Launched and led the Mobile Legends esports business in Eastern Europe & Central Asia, and Türkiye.

Head of Esports, América Latina and Brasil

May 2021Apr 2023 · 1 yr 11 mos

  • Launched and led the Mobile Legends esports business in Latin America, North America, and South America.

Director Regional Esports Partnerships, Southeast Asia

May 2021Apr 2022 · 11 mos

  • Built and managed a new commercial esports function across Southeast Asia IP and events.

Career break

Professional development

Oct 2020Apr 2021 · 6 mos · Jing'an District, Shanghai

  • Intensive Mandarin Chinese language study covering HSK, aka 汉语水平考试 administered by the Ministry of Education of China. Passed: Level 1, Level 2, Level 3, Level 4 (of 6)

Culture group pte ltd

Managing Partner

Oct 2017Sep 2020 · 2 yrs 11 mos · Shanghai City, China

  • Culture Group is a pan-Asia brand advisory and integrated marketing agency.
  • Clients: Globe Telecom (Philippines) Riot Games & Tencent (China), Cellcard (Cambodia), AIS (Thailand)

Zou sports ltd.

Sports Marketing & Strategy

Mar 2016Oct 2017 · 1 yr 7 mos · Shanghai City, China

  • ZOU Sports is a China-based sports talent agency focusing on Chinese athletes in basketball and tennis.

Octagon

Business Development Manager, Greater China & North Asia

Feb 2012Feb 2016 · 4 yrs · Beijing City, China

  • Octagon is a global thought leader in passion-based, Sports & Entertainment Marketing.
  • Clients: MasterCard, Johnson & Johnson, Unilever, Beijing Olympic Committee

Education

Alliance Manchester Business School

BSc Economics & IM

Jan 2007Jan 2011

Singapore Management University

Global Exchange

Jan 2009Jan 2010

Silk Mandarin - Language Training Institute

汉语水平考试 — 汉语读书

Jan 2020Jan 2021

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