Mads Gerber

Co-Founder

Copenhagen, Capital Region, Denmark8 yrs 3 mos experience

AI Enabled

Key Highlights

Grew GamerPay to $35M GMV.
Founded Hurley for AI-led user research.
Developed a viral productivity app for students.

Stackforce AI infers this person is a SaaS Product Leader with expertise in user research and product design.

Contact

Skills

Core Skills

User ResearchProduct ManagementProduct DesignProduct GrowthProduct Strategy

Other Skills

AI-led User InterviewsEarly stage startupsArtificial Intelligence (AI)Product-market fitProduct DiscoveryEngineering

About

Building Hurley, a user research agent that helps startups improve their product through AI-led user interviews. Two ways I can help you ↓ 1. DIY Sign up for free and run user research at your own pace using Hurley. Learn more: www.heyhurley.com 2. DONE-FOR-YOU I join your team as fractional user researcher, powered by Hurley. Learn more: www.heyhurley.com/done-for-you - - - Some of the things I did in the past: ↓ • Grew GamerPay (YC S21) to +€35M GMV and 400.000 users as Head of Product and Design. • Ran a one-man $14k MRR user research agency helping tech companies understand their users. • Grew a corporate startup in Verisure (largest alarm company in Europe) to 50.000 users as product & design lead. • Grew my one-man product and design agency to $180k ARR.• Ran an app design & development studio (iOS & Android) for four years with my best friend. • Co-founder of Chop, a productivity app for high-school students (went viral on 200+ high schools). Reach out anytime ✌️

Experience

Hurley

Founder

Mar 2025 – Present · 1 yr 1 mo · Copenhagen

User research agent helping startups improve their product through AI-led user interviews.

User ResearchAI-led User InterviewsProduct Management

Pace

Founder

Jul 2024 – Feb 2025 · 7 mos · Copenhagen, Capital Region of Denmark, Denmark · Remote

One-man, subscription-based product agency ($14k MRR). Stopped all client engagements in February to go all-in on building Hurley.

Early stage startupsArtificial Intelligence (AI)Product-market fitProduct DesignProduct DiscoveryProduct Growth

Gamerpay

Head of Product and Design

Jan 2022 – May 2024 · 2 yrs 4 mos · Copenhagen, Capital Region, Denmark

Helped grow GamerPay (YC S21) to $35M GMV.
I led product and design, responsible for product strategy, discovery, roadmapping and product design.
GamerPay is a marketplace for trading gaming skins without the risk of getting scammed.

Early stage startupsProduct StrategyProduct ManagementProduct DiscoveryProduct GrowthProduct Design

Verisure

3 roles

Product Management Consultant

Jul 2021 – Dec 2021 · 5 mos

Product Lead, getting Verisure Watch, a corporate startup inside Verisure, from DK into the global org for global roll-out.
Verisure Watch is a neighborhood watch app powered by data from Verisure and official police sources to improve local neighborhood safety.

Product ManagementProduct Strategy

Lead Product Design Consultant

Jun 2020 – Jul 2021 · 1 yr 1 mo

Product DesignProduct Strategy

Senior Product Designer

Feb 2020 – May 2020 · 3 mos

Product DesignProduct Strategy

Gerber studio

Founder

Jan 2020 – Jan 2022 · 2 yrs · Copenhagen, Capital Region, Denmark

One-man product design studio ($180k ARR).
My services:
→ Helping businesses design, manage and grow their digital products.
→ 1on1 coaching of designers and small business owners.

Early stage startupsProduct DesignProduct ManagementProduct Strategy

Fiks design

CEO & Co-Founder

Jan 2016 – Dec 2019 · 3 yrs 11 mos · Copenhagen Area, Capital Region, Denmark

A boutique digital agency focused on product design and development (app & web).
Our business model had two legs:
1. A portfolio of our products
2. Client work
We built a planning app to help danish high school students get a better school-life balance.
Thousands of students across 200+ high schools used the app daily. All organically, $0 spent on ads.
Clients:
→ Gram Equipment
→ Donkey Republic
→ Haderslev Katedralskole
→ Økoskabet
→ Pernille Corydon
→ Rengøring (dot) com
→ Gofer