Silky Agarwal — Co-Founder

I help post-PMF B2B SaaS founders differentiate and communicate the value of their product so they can earn the attention of their buyers and grow without competing on price. I’ve advised 40+ B2B SaaS companies, including Freshworks, Zycus, RippleHire, NextBillion, Jumper, SMS-Magic, Simplicontract, and Netcore. And have built my proprietary Positioning Your Customer™ framework from the learnings therein. I previously headed marketing for an enterprise software company, and bring 13 years of experience in B2B SaaS go-to-market strategy and execution. I hold an MBA in Communications from MICA and am based in India, advising clients globally.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on positioning and messaging.

Location: Mumbai, Maharashtra, India

Experience: 11 yrs 1 mo

Skills

Positioning
Go-to-market Strategy
Product Marketing
Messaging
Marketing Strategy
Product Management

Career Highlights

Advised over 40 B2B SaaS companies.
Developed proprietary Positioning Your Customer™ framework.
13 years of experience in B2B SaaS marketing.

Work Experience

FORMCEPT

Product Marketing Researcher & Advisor (1 mo)

PositioningPoint

Founder & Solo consultant | Positioning & messaging for B2B SaaS companies (2 yrs 5 mos)

SMS-Magic

Product marketing & positioning consultant | SMS-Magic | Messaging | B2B SaaS (3 yrs)

SimpliContract

Messaging consultant | SimpliContract | CLM | B2B SaaS (1 yr 8 mos)

Jumper.ai

Messaging consultant | Jumper.ai | Conversational commerce | B2B SaaS (1 yr 6 mos)

Freshworks

Messaging consultant | Freshworks | CRM | B2B SaaS (1 yr 1 mo)

Netcore

Messaging consultant | Netcore | Email marketing automation | B2B SaaS (1 yr)

Zycus-iContract

Full-time parenting (6 mos)

Head of marketing | Ultria CLM (now Zycus iContract) | Enterprise SaaS (6 mos)

Zycus

Personal goal pursuit (1 yr 1 mo)

Product manager | ProcureWise | Mobile app for procurement professionals (11 mos)

Senior marketing manager | Invocus | eInvoicing & AP automation for finance teams (2 yrs 4 mos)

Marketing manager | Zycus | Source-to-pay software suite | North America (11 mos)

Leadership trainee - marketing | Zycus | Source-to-pay software suite | Global (11 mos)

My Acting Lab

Storyteller & co-founder | Artertaining indie films | Part-time (12 yrs)

Mudra Communications

Internship | Advertising | Symphony coolers | HVAC | B2B (2 mos)

Internship | Advertising | Adhunik steel | Manufacturing | B2B (1 mo)

Education

MBA Marketing and Communications at MICA | The School of Ideas

BA Mass Communication at Loyola Academy, Hyderabad

Higher secondary certificate at St. Francis Xavier Junior College, Hyderabad

Secondary school certificate at Oxford High School, Hyderabad

Primary schooling at Gyan Bharati Vidyalaya, Kolkata

Silky Agarwal

Co-Founder

Mumbai, Maharashtra, India11 yrs 1 mo experience

Highly Stable

Key Highlights

Advised over 40 B2B SaaS companies.
Developed proprietary Positioning Your Customer™ framework.
13 years of experience in B2B SaaS marketing.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on positioning and messaging.

Contact

silky@positioningpoint.com LinkedIn

Skills

Core Skills

PositioningGo-to-market StrategyProduct MarketingMessagingMarketing StrategyProduct Management

Other Skills

Positioning (Marketing)Marketing MessagingSales EnablementMarketingYogaUser ExperienceLead GenerationMarket ResearchSales PresentationsInbound Lead GenerationBrand ManagementBrand AwarenessContent MarketingCopywritingCommunication

About

Experience

Formcept

Product Marketing Researcher & Advisor

Mar 2026 – Present · 1 mo

Positioningpoint

Founder & Solo consultant | Positioning & messaging for B2B SaaS companies

Nov 2023 – Present · 2 yrs 5 mos · Mumbai

Helping B2B SaaS companies with great products win as often as they deserve, through strategic positioning and messaging. Working in the trenches to improve marketing and sales conversions.

Positioning (Marketing)Marketing MessagingGo-to-Market StrategyPositioning

Sms-magic

Product marketing & positioning consultant | SMS-Magic | Messaging | B2B SaaS

Feb 2021 – Feb 2024 · 3 yrs

Crafted positioning and messaging for SMS-Magic. And created dozens of product marketing and sales enablement assets. Also designed their new customer onboarding flow as a precursor to their PLG spin-off, Conversive.

Product MarketingSales Enablement

Simplicontract

Messaging consultant | SimpliContract | CLM | B2B SaaS

Jul 2020 – Mar 2022 · 1 yr 8 mos

Crafted messaging for SimpliContract's MVP website, sales decks, and more, ahead of their first round of fundraising. And then again, for their website revamp, ahead of their second round of fundraise.

MessagingProduct Marketing

Jumper.ai

Messaging consultant | Jumper.ai | Conversational commerce | B2B SaaS

Jul 2020 – Jan 2022 · 1 yr 6 mos

Crafted messaging for Jumper.ai's entire new website, ahead of their acquisition by Vonage.

MessagingProduct Marketing

Freshworks

Messaging consultant | Freshworks | CRM | B2B SaaS

Dec 2019 – Jan 2021 · 1 yr 1 mo

Crafted messaging for Freshworks' status-quo challenging campaigns such as "Sell happy", "Change your CRM", "Mark & Sally".

MessagingProduct Marketing

Netcore

Messaging consultant | Netcore | Email marketing automation | B2B SaaS

Nov 2019 – Nov 2020 · 1 yr

Crafted messaging for Netcore's email campaigns and PPC landing pages. And authored their annual email marketing report.

MessagingProduct Marketing

Zycus-icontract

2 roles

Full-time parenting

Apr 2019 – Oct 2019 · 6 mos

Head of marketing | Ultria CLM (now Zycus iContract) | Enterprise SaaS

Oct 2018 – Apr 2019 · 6 mos

Owned strategy, execution, budget, and KPIs for the entire funnel for Ultria, the enterprise contract lifecycle management solution (North America). Led a team of four. Ultria is now re-absorbed into its mother company, Zycus, as its Enterprise CLM offering.

Marketing StrategyGo-to-Market Strategy

Zycus

5 roles

Personal goal pursuit

Aug 2017 – Sep 2018 · 1 yr 1 mo

Taught classical yoga to over 250 working professionals and householders after completing a 2-year (900-hour) course in yoga philosophy and technology from the world's oldest yoga institute, The Yoga Institute, Santacruz. Set up and ran 'The Yoga Mile', a solo yogapreneurship in Mumbai.

MarketingYoga

Product manager | ProcureWise | Mobile app for procurement professionals

Sep 2016 – Aug 2017 · 11 mos

Conceptualized and crafted the user journey and product experience for a community app for procurement professionals.

Product ManagementUser Experience

Senior marketing manager | Invocus | eInvoicing & AP automation for finance teams

Apr 2015 – Aug 2017 · 2 yrs 4 mos

Launched and set up GTM for Zycus' E-Invoicing and AP Automation product positioned for finance professionals. Owned strategy, execution, budget, and KPIs for the entire funnel (North America).

Marketing StrategyGo-to-Market Strategy

Marketing manager | Zycus | Source-to-pay software suite | North America

Apr 2014 – Mar 2015 · 11 mos

Owned strategy, execution, budget, and KPIs for brand marketing (global) and top-of-the-funnel marketing and lead generation (North America). Led a team of seven B2B SaaS marketing professionals.

Marketing StrategyLead Generation

Leadership trainee - marketing | Zycus | Source-to-pay software suite | Global

Apr 2013 – Mar 2014 · 11 mos

Owned strategy, execution, budget, and KPIs for top-of-the-funnel marketing and lead generation (North America). Led a team of six B2B SaaS marketing professionals.

Marketing StrategyLead Generation

My acting lab

Storyteller & co-founder | Artertaining indie films | Part-time

Apr 2014 – Present · 12 yrs

Produced and co-directed the viral YouTube sensation, 'A Frustrated Software Engineer', acclaimed short film 'A Premarital Question', and award-winning poetical, 'Buddham Sharanam Gacchami', among others. Penned lyrics for music video 'Kahaniyaan' and O. Henry adaptation, 'Ishq Ki Dava'. The associated YouTube channel has organically earned 40K+ subscribers with just 30 uploads.